Hey, I'm Caitlin. ✌️

I've spent 14 years helping companies crack the power of customer insights—as a strategist, marketer, designer and researcher - and lately, as a guide to integrating AI into customer research.

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Along the way, I’ve:

Tested 70+ AI tools specifically for customer research tasks.

Trained teams at FAANG companies and top scale-ups to transform their workflows with AI.

Run a premium newsletter on AI in Customer Research with subscribers from Shopify, Spotify and more.

Helped startups and scale-ups launch products that have added up to 30% in profits.

Run the largest semi-public test of AI moderation tools for qualitative research (Dec'24).

Taught foundational research skills to 250+ non-researchers.

Guided eight scale-ups to establish their first research teams.

I’ve also worked with major names like Fjord (Accenture), North Kingdom, Google, LEGO and Lufthansa Airlines group.

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Why I Created This Course -

Nearly everyone I talk to says they've used AI but are disappointed with the results.

I created this course to share exactly what I’ve been doing to get better results with AI—turning it into a trusted, seamless partner in my research workflows.

My systems let me deliver high-quality work faster, so I can spend more of my time doing what matters most—strategic thinking and leveling up more designers' research skills.

A few of my popular articles for insight into how I think and work:

The UX Research Tasks You Can Let AI Help With

The Four Deadly Sins of Continuous Discovery

Your Customer Feedback Pile Needs a Makeover: A System...

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Outside of Work -

When I’m not testing AI tools or training teams, you’ll find me with my toddler, advising female founders on cracking their markets, or hanging from some rocks 🧗‍♀️

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