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Fundamentals of Generative AI

4.3 (20)

·

2 Weeks

·

Cohort-based Course

Develop actionable AI skills to elevate your career, streamline your processes, and gain a competitive edge in your industry.

have worked with companies like

Amazon
Hugging Face
Moz
Glowforge
SparkToro

Course overview

Confidently Move Through The Ever-Changing AI Landscape

Gain essential AI knowledge and hands-on experience with the tools reshaping our world. This course is designed to equip you with the skills to ideate, challenge, test, and create AI-driven strategies that drive real business results.


Develop cutting-edge knowledge and rich GenAI understanding to advance your work and career.


—Previous students have gone on to build internal chatbots, RAG models, and on-premise task-specific solutions with significant business impact.


This course grants you the confidence to articulate AI fundamentals with colleagues, management, and executives + prepares you to guide and support business-critical AI decisions.

Who is this course for

01

Forward-Thinking Professional:

Enhance your efficiency and productivity with AI tools tailored to your industry.

02

Innovative Entrepreneur:

Leverage AI insights to propel growth and outpace competitors.

03

Curious Learner:

Demystify AI with simple explanations and interactive learning.

What you’ll get out of this course

AI Tools + Hands-on Projects

Gain access and familiarity with cutting-edge AI tools like Colab Notebook developed by Google to help you test and deploy popular open-source AI models like Claude and Mixtral + popular closed-source models like Gemini or ChatGPT.

Ethical AI Usage

With real-world examples, case studies, and an understanding of how GenAI works you'll be better equipped to navigate the ethical landscape of AI, ensuring more responsible uses in your applications.

Identify AI Use Cases

Foundational GenAI models are both good and bad at many things. Identify the tasks GenAI is inherently qualified to do and avoid misuse.

Connection + Fun!!!

Buckle up for some hilarious real-world AI examples, interactivity and laughs. Because, learning SHOULD be fun!

Streamline Your Marketing Workflows

Discover AI applications that make marketing tasks like content creation, lead gen, and SEO more efficient.

Future Proof Your AI Strategy

Stay ahead of the curve with GenAI knowledge and skills that will remain relevant as GenAI evolves.

Lead Generation Through AI

Unlock strategies for integrating AI into your lead generation process, enhancing your ROI.

This course includes

Interactive live sessions

Lifetime access to course materials

14 in-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Feb 10—Feb 16

    Day 1: GenAI Basics

    5 items

    Day 2: AI Ethics + Training Data

    4 items

Week 2

Feb 17—Feb 20

    Day 3: GenAI Superpowers

    4 items

    Day 4: Build

    4 items

Post-course

    Recap Emails

    1 item

4.3 (20 ratings)

What students are saying

What people are saying

        Wow, this course was eye opening! Tried learning about GenAI on my own, but the dots didn't fully connect until this course. As a Marketer, Britney not only helped me understand how to tactically leverage LLMs but how to strategically think about core GenAI concepts and applications. The content was very accessible regardless of prior knowledge.
CJ Washington

CJ Washington

Senior Marketing Manager at Amazon
        Britney is a career marketer and machine-learning expert. She understands generative AI and its implications deeply, and she has the professional and life experience to distill all this knowledge into meaningful, practical advice. She is the only person I want to teach me about generative AI.
Amanda Natividad

Amanda Natividad

VP of Marketing at SparkToro
        This course was a game-changer for me and the team. The way the course demystified AI and broke down complex concepts into digestible, understandable pieces was exceptional. I was particularly impressed with the hands-on projects that allowed me to apply what I learned in real-world scenarios.
Daisy-ree Quaker

Daisy-ree Quaker

Sr. Marketing Manager at Amazon
        Britney took dense topics around LLMs (large language models), generative vs descriminitaive AI, and turned them into easy-to-digest, interesting topics that were fun to learn about. Have a much richer understanding of how AI actually works.
Amanda Middeldorp

Amanda Middeldorp

Marketing Manager at Pure SEO

Meet your instructor

Britney Muller

Britney Muller

AI/ML Consultant, Entrepreneur

  • Over 10 years of experience in Generative AI
  • Former Marketing Manager at Hugging Face
  • Former Senior SEO Scientist at Moz
  • Developed over a dozen in-house AI applications
  • International Keynote Speaker & AI Workshops Instructor
  • Authored The Beginner's Guide to LLMs & BERT 101 to help demystify AI concepts for a broad audience
  • Machine Learning/GenAI changed my life (and career). The purpose of this course is to share what I've learned with YOU! Especially Marketers, Entrepreneurs, and Business Leaders
A pattern of wavy dots

Join an upcoming cohort

Fundamentals of Generative AI

Cohort 5

$750

Dates

Feb 10—21, 2025

Payment Deadline

Feb 9, 2025
Get reimbursed

Course schedule

4-6 hours per week

  • 📅 Attend Live Classes Tuesdays & Thursdays

    12:00pm - 1:30pm EST


  • ▶️ Option To Watch Classes On Your Own Time

    You'll have full access to the course curriculum and recorded classes.

  • ✏️ Work On Projects Throughout The Week

    This course is designed to be very hands-on so you'll be interacting with GenAI throughout.

  • 💃 Feedback Fridays

    Share your progress to hold yourself accountable and get helpful feedback from Britney & other students. This is a judgement free zone & a fun way to learn from other students.

  • 🛠️ AI Tools

    Dedicated resource on additional (not course-mentioned) AI tools/resources organized by use case and industry.

  • 📅 Live Q&A Sessions

    TBD based on student time zones and availability.

Free resource

FREE SparkToro Webinar: GenAI Decoded

Boost Your Work With Large Language Models


Define how Generative AI like LLMs are constructed, what they are good at vs not good at, and how they magnify core societal issues. This SparkToro webinar will also help you identify responsible GenAI solutions for your work/life.

Get this free resource

Lifetime Access

Lifetime Access

You can immediately implement numerous lessons from the Course, but given GenAI's ongoing evolution, revisiting sections in the future may be beneficial.

So, I've decided to give you lifetime access to all Fundamentals of GenAI resources and bonus content.

This includes full recordings of the workshops and the slides with my notes.

Your Investment Is 100% Risk-Free

Your Investment Is 100% Risk-Free

If you attend the live classes, actively participate, and still don't find the course valuable, we'll happily refund your full payment until 7 days after the end of the course.

A pattern of wavy dots

Join the ranks of professionals who are already using AI to make smarter decisions, automate tasks, and create innovative solutions.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

Stay in the loop

Sign up to be the first to know about course updates.

A pattern of wavy dots

Join an upcoming cohort

Fundamentals of Generative AI

Cohort 5

$750

Dates

Feb 10—21, 2025

Payment Deadline

Feb 9, 2025
Get reimbursed

$750

4.3 (20)

·

2 Weeks

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