Fundamentals of Generative AI


10 Days


Cohort-based Course

Develop actionable AI skills to elevate your career, streamline your processes, and gain a competitive edge in your industry.

have worked with companies like

Hugging Face

This course is popular

8 people enrolled last week.

Course overview

Confidently Move Through The Ever-Changing AI Landscape

Gain essential AI knowledge and hands-on experience with the tools reshaping our world. This course is designed to equip you with the skills to ideate, challenge, test, and create AI-driven strategies that drive real business results.

Develop cutting-edge knowledge and rich GenAI understanding to advance your work and career.

—Previous students have gone on to build internal chatbots, RAG models, and on-premise task-specific solutions with significant business impact.

This course grants you the confidence to articulate AI fundamentals with colleagues, management, and executives + prepares you to guide and support business-critical AI decisions.

Who is this course for


Forward-Thinking Professional:

Enhance your efficiency and productivity with AI tools tailored to your industry.


Innovative Entrepreneur:

Leverage AI insights to propel growth and outpace competitors.


Curious Learner:

Demystify AI with simple explanations and interactive learning.

What you’ll get out of this course

AI Tools + Hands-on Projects

Gain access and familiarity with cutting-edge AI tools like Colab Notebook developed by Google to help you test and deploy popular open-source AI models like Claude and Mixtral + popular closed-source models like Gemini or ChatGPT.

Ethical AI Usage

With real-world examples, case studies, and an understanding of how GenAI works you'll be better equipped to navigate the ethical landscape of AI, ensuring more responsible uses in your applications.

Identify AI Use Cases

Foundational GenAI models are both good and bad at many things. Identify the tasks GenAI is inherently qualified to do and avoid misuse.

Connection + Fun!!!

Buckle up for some hilarious real-world AI examples, interactivity and laughs. Because, learning SHOULD be fun!

Streamline Your Marketing Workflows

Discover AI applications that make marketing tasks like content creation, lead gen, and SEO more efficient.

Future Proof Your AI Strategy

Stay ahead of the curve with GenAI knowledge and skills that will remain relevant as GenAI evolves.

Lead Generation Through AI

Unlock strategies for integrating AI into your lead generation process, enhancing your ROI.

This course includes

4 interactive live sessions

Lifetime access to course materials

12 in-depth lessons

Direct access to instructor

6 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

    What people are saying

            This course was a game-changer for me and the team. The way the course demystified AI and broke down complex concepts into digestible, understandable pieces was exceptional. I was particularly impressed with the hands-on projects that allowed me to apply what I learned in real-world scenarios.
    Daisy-ree Quaker

    Daisy-ree Quaker

    Sr. Marketing Manager at Amazon
            Britney is a career marketer and machine-learning expert. She understands generative AI and its implications deeply, and she has the professional and life experience to distill all this knowledge into meaningful, practical advice. She is the only person I want to teach me about generative AI.
    Amanda Natividad

    Amanda Natividad

    VP of Marketing at SparkToro
            Britney’s AI workshop was eye-opening about how we can apply AI in our work and daily lives. She took dense topics around LLMs (large language models), generative vs descriminitaive AI, and turned them into easy-to-digest, interesting topics that were fun to learn about. Have a much richer understanding of how AI actually works.
    Amanda Middeldorp

    Amanda Middeldorp

    Marketing Manager at Pure SEO

    Meet your instructor

    Britney Muller

    Britney Muller

    AI/ML Consultant, Entrepreneur

    • Over 10 years of experience in Generative AI
    • Former Marketing Manager at Hugging Face
    • Former Senior SEO Scientist at Moz
    • Developed over a dozen in-house AI applications
    • International Keynote Speaker & AI Workshops Instructor
    • Authored The Beginner's Guide to LLMs & BERT 101 to help demystify AI concepts for a broad audience
    • Machine Learning/GenAI changed my life (and career). The purpose of this course is to share what I've learned with YOU! Especially Marketers, Entrepreneurs, and Business Leaders

    A pattern of wavy dots
    Join an upcoming cohort

    Fundamentals of Generative AI

    Cohort 1 - "The OGs"

    $500 USD


    May 21—31, 2024

    Payment Deadline

    May 22, 2024

    Bulk purchases

    Course schedule

    4-6 hours per week
    • 📅 Attend Live Classes Tuesdays & Thursdays

      12:00pm - 1:30pm EST

    • ▶️ Option To Watch Classes On Your Own Time

      You'll have full access to the course curriculum and recorded classes.

    • ✏️ Work On Projects Throughout The Week

      This course is designed to be very hands-on so you'll be interacting with GenAI throughout.

    • 💃 Feedback Fridays

      Share your progress to hold yourself accountable and get helpful feedback from Britney & other students. This is a judgement free zone & a fun way to learn from other students.

    • 🛠️ AI Tools

      Dedicated resource on additional (not course-mentioned) AI tools/resources organized by use case and industry.

    • 📅 Live Q&A Sessions

      TBD based on student time zones and availability.

    Free resource

    FREE SparkToro Webinar: GenAI Decoded

    Boost Your Work With Large Language Models

    Define how Generative AI like LLMs are constructed, what they are good at vs not good at, and how they magnify core societal issues. This SparkToro webinar will also help you identify responsible GenAI solutions for your work/life.

    Get this free resource

    Lifetime Access

    Lifetime Access

    You can immediately implement numerous lessons from the Course, but given GenAI's ongoing evolution, revisiting sections in the future may be beneficial.

    So, I've decided to give you lifetime access to all Fundamentals of GenAI resources and bonus content.

    This includes full recordings of the workshops and the slides with my notes.

    Your Investment Is 100% Risk-Free

    Your Investment Is 100% Risk-Free

    If you attend the live classes, actively participate, and still don't find the course valuable, we'll happily refund your full payment until 7 days after the end of the course.

    A pattern of wavy dots

    Join the ranks of professionals who are already using AI to make smarter decisions, automate tasks, and create innovative solutions.

    Learning is better with cohorts

    Learning is better with cohorts

    Active hands-on learning

    This course builds on live workshops and hands-on projects

    Interactive and project-based

    You’ll be interacting with other learners through breakout rooms and project teams

    Learn with a cohort of peers

    Join a community of like-minded people who want to learn and grow alongside you

    Frequently Asked Questions

    What happens if I can’t make a live session?
    I work full-time, what is the expected time commitment?
    The schedule doesn't work for me. Is the course still worth it if I can't attend live?
    What’s the refund policy?
    What if I have more questions?

    Stay in the loop

    Sign up to be the first to know about course updates.

    A pattern of wavy dots
    Join an upcoming cohort

    Fundamentals of Generative AI

    Cohort 1 - "The OGs"

    $500 USD


    May 21—31, 2024

    Payment Deadline

    May 22, 2024

    Bulk purchases

    $500 USD

    10 Days