Startup founders building new businesses, from MVP to scale.

Conducting user interviews, surveys, and usability studies to understand customer needs and validate decisions.

Identifying opportunities and validating what to build through customer research, experimentation, and prioritization.

Defining how a product or company is differentiated and perceived relative to competitors.

Anyone can build now. Building what fits you and the market is the hard part.

Obsessed with agents & entrepreneurship

University of Toronto