Update: The July cohort is full, but the *new August cohort* is now open for enrollment. If you've been thinking about joining, I'd love to see you in class.

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If you're a high performer, you likely got to where you are because of your raw talent and ability to execute.

Now that your scope has grown, though, your ability to increase impact depends on how well you influence other people--often without formal authority. In other words, you need people to do what you want them to do--enthusiastically and collaboratively.

Unfortunately, no one teaches us how to do this beyond a basic level.

So your day-to-day involves avoidable back-and-forth, friction, pushback, apathy, random questions, skepticism, or confusion about areas you believe are important.

But it doesn't have to be this way.

You and your team can move faster. You can quickly understand each other. You can worry less about cajoling skeptics. You can spend less time figuring out how to say what you want to say. You can accomplish more of what you want--and have more fun in the process.

To get to the next level, you can't simply "do" more yourself. You must extend your impact beyond your own work. You must get genuine cooperation and true buy-in from those around you. This is what you will learn to do in this course.

WHAT TO EXPECT:

This is a highly-interactive course with examples, Q&A, hands-on exercises, and tactics you can apply immediately. There are 9 hours of live instruction, all live on Zoom taught by Wes. We will focus on both the "why" and tactical pieces around the "how."

Each day features four hands-on exercises (created by Wes, exclusively available in the course) that include students working silently for 7-8 minutes, reviewing other students' work for a few minutes, then hearing live teardowns/feedback from Wes on a select exercise submissions everyone can learn from. You'll hone your intuition and standards on "what great looks like."

The skills you need to become more effective CANNOT be solved through brute force. In these 2 days, you will come away with new tools.

Course content

• How to be direct (without seeming like a jerk)

• How to perform well in high-stakes real-time conversations

• How to sharpen your ability to prevent/overcome skepticism

• How to frame 90% around your recipient and maximize buy-in

• How to articulate your POV when strong rationale can make or break the outcome

• How to advocate for your ideas the right way

• How to instill a sense of urgency so your ideas are heard and acted on quickly

• How to avoid common communication patterns that diminish your impact

• How to diagnose the question-behind-the-question so folks are satisfied by your responses

The course also includes:

• Review and reflection

• Verbatim scripts for tricky work scenarios

• Real-life examples

• Hands-on exercises

• Frameworks to help you structure your written and verbal communication

• Bonus: 2 Q&A sessions

• Plus: Homework to put concepts into practice

• Lifetime access to resources: access to all course materials, one-pagers, recordings, etc

• All Zoom workshops are live, taught by Wes

The goal isn't simply to learn the concepts--it's to internalize them. If you put effort into the course, you will make a major leap ahead.

If you follow my writing, the course builds on concepts I’ve written about--we will discuss important nuances, edge cases, and examples, with the opportunity to put these lessons into practice. I've designed this course specifically so you begin to build your intuition and muscle memory.

All the sessions will be recorded so you can refer back to the material.

WHO WILL BENEFIT MOST FROM THIS COURSE:

Folks who will get the most from this course tend to be the following:

- You care about quality, rigor, and setting a high bar for yourself and others

- You are ambitious and you want to sharpen your ability to execute

- You are on a lean team punching above your weight class

- You are self-aware, open-minded, and intellectually honest

Students and alumni are from: Uber, Amazon, Grammarly, Netflix, Workday, Meta, Google, Pinterest, Expedia, Sephora, Twilio, Roblox, CVS, Shopify, Airbnb, Vimeo, Waymo, Figma, Maersk, Unilever, Experian, HelloFresh, Cisco, Buffer, Peloton, 1Password, Turo, Intuit, Verizon, OpenTable, Microsoft, Lyft, eBay, Toyota, Intel, Autodesk, Credit Karma, Stitch Fix, DailyPay, Lockheed Martin, Bill, Klaviyo, Hubspot, U.S. Bank, Novo Nordisk, Walmart, Plaid, Intercom, Ford, Visa, Coinbase, Coda, SoundCloud, Workiva, Instacart, The New York Times, General Motors, Dell, Samsung, Qualcomm, Salesforce, Capital One, Adobe, Apple, Spotify, Anthropic, GitHub, Zillow, PayPal, Atlassian, Square, Stripe, and many other startups and large organizations.

WHO THIS IS NOT FOR:

- This is not for you if you are looking for 1:1 coaching.

- This is not for you if you believe there's not much for you to learn about sharpening your communication.

- This is not for you if you expect to become excellent in communication overnight. You will likely change your behavior for the better within 2 days, which is huge achievement. But becoming excellent at anything requires time and ongoing practice.

- This is not for you if you want a slower-paced course over several weeks. This is a 2-day intensive designed for busy operators who want an immersive experience. Yes, it will feel fast--this is by design to make the best use of your limited time. If you want something that feels slower or more spread out, do not take this course.

- This is not for you if you are primarily looking for a course on public speaking or speaking delivery (removing "ums" and "ahs", making eye contact, projecting your voice, etc). There are many existing programs on public speaking, such as Toastmasters. In my experience, public speaking and delivery are not the bottleneck for most operators. Instead, the course focuses on improving your underlying ability to think clearly, so you can become more compelling, persuasive, and influential.

One more thing:

This is not for you if you want content that's 100% new concepts I've never written about elsewhere. There are many concepts I only talk about in my course, but if you are an avid reader of my newsletter, you may recognize a few of my frameworks.

Let me be clear: My goal is not to give you new frameworks for the sake of it. We are not trying to gather all the frameworks like we're collecting Pokemon cards. (And just because you read about a framework once, does NOT mean you know it. It means you read about it once.)

My goal is to give you a chance to put the most important principles into PRACTICE, so you learn by doing. After the course, students say learning by doing & hearing me talk about the concepts live helped them internalize the lessons much more vividly than only reading my newsletter.

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To recap, during the course, you will be drinking from the firehose. My goal is to help you drastically improve your competence and confidence in a condensed period of time. Then, you will go back to work and build on this foundation with continued practice.