Tom has been preoccupied with finding new ways to meet customers' needs for over 20 years. After falling in love with design, user research and marketing strategy while studying engineering at Cambridge, he co-founded a web agency that spun out 2 of the UK's biggest lead generation startups. He's been working with startups and product innovators ever since.

Specialising in complexity theory, Tom has coached multiple teams through the thorny "Second Product Problem".

He currently leads a team of 10 designers for an app with millions of users globally and is a non-executive director for an accountancy startup.

His card deck, Innovation Tactics, is soon to be released through Pip Decks, and his newsletter has been read by thousands of design and product professionals.

When not nerding out about design, he loves dancing Lindy Hop and hanging out with his kids, though not often at the same time.

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