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Innovate Confidently with Pivot Triggers

2 Weeks


Cohort-based Course

Working in uncertainty? Ditch pointless debates and build momentum around the right idea.

Hosted by

Tom Kerwin

Head of Product Design at Relive, product discovery coach, Lindy Hopper

Course overview

Ditch pointless debates. Go get the signals you need to build real momentum.

Innovation is about change. And change is always uncertain.

In this course, you'll master a set of deceptively simple tools that help teams make progress in uncertainty. You'll embrace risk and take meaningful action.

Who this course is for


Product leaders who want to help your teams get unstuck. So they talk to you about signals and trade-offs (instead of confusion or excuses).


Product managers who want to be more strategic. Who want to innovate with their teams and deliver impact (instead of just status updates).


Designers who want to be more effective. Who want to change the way their companies bring new ideas to market (instead of pushing pixels).

What you’ll get out of this course

Master the fast way to challenge, strengthen and build confidence in new ideas.

You know meetings where everyone's talking pie-in-the-sky ideas? You'll turn all the thoughtland waffle into a concrete Multiverse Map while people talk. Change any tedious meeting into a powerful collaborative workshop.

Understand which signals matter, and how to get them

Four types of signal matter for innovation: Real Need, "Get It", "Want It Enough" and "Worth It For Us". You'll learn how to define and agree pivot triggers for these signals with decision-makers before starting work. It'll change how you approach risk.

Turn confusing signals into insights that generate new ideas

No more being bamboozled by dodgy metrics. You'll help teams separate their observations from their interpretations and avoid the trap of simple stories. You'll translate signals of all kinds into ideas that nobody could have had otherwise.

Read colleagues' minds so you know how to influence decisions

Use a simple but powerful thought exercise to uncover the hopes and fears that drive your colleagues' behaviours (and your own). You can use this as a workshop or just in conversation. It'll change how you work.

What people are saying

        I used two methods from this course in the same week I completed the course. Tom has created a coherent system that is flexible, easy to understand and use in any design project. Great value for any designer or product manager.
Jan Rezac

Jan Rezac

Cohort 1 & Owner, House of Řezáč
        Super easy to grasp and really human-friendly. Outcomes Over Outputs is hard, but this course almost tricks us into getting outcomes easily and quickly – which helps us increase confidence in our ideas.
Michele Mazzucco

Michele Mazzucco

Cohort 1 & Senior Designer at Portchain
        "Calling it as it is and reliably pivoting when a signal flares is always hard but pivot triggers make it more obvious and give us clear checkpoints, which I think it perhaps one of the most valuable (if not the most valuable) part of having them."
Danielle Lloyd

Danielle Lloyd

VP Product, Apploi
        One of the most useful product development tactics we used at Qubit was Pivot Triggers, invented by Tom Kerwin. This allowed us to drive strategic decisions, in an agile way, with user-centric understanding.
Graham Cooke

Graham Cooke

Product Focused Entrepreneur and Founder of Qubit
        Product Discovery vs Delivery is Hard! Tom Kerwin has created an excellent method using ‘pivot triggers’ to help navigate and balance the two.
Sam Higham

Sam Higham

VP Product and Trainer with Mind the Product
        "a pretty clever approach to putting the leadership mechanisms in place to avoid zombie initiatives"
Jared Spool

Jared Spool

Design giant and founder of UIE
        I'm really liking the idea of pivot triggers from @tom_d_kerwin . Essentially coming up with a set of leading indicators that a particular project isn't living up to its potential and may require a pivot (rather than just rolling on as a zombie project).
Andy Budd

Andy Budd

Design Founder, speaker, start-up advisor & coach

Meet your instructor

Tom Kerwin

Tom Kerwin

Tom has been preoccupied with finding new ways to meet customers' needs for over 20 years. After falling in love with design, user research and marketing strategy while studying engineering at Cambridge, he co-founded a web agency that spun out 2 of the UK's biggest lead generation startups. He's been working with startups and product innovators ever since.

Specialising in complexity theory, Tom has coached multiple teams through the thorny "Second Product Problem".

He currently leads a team of 10 designers for an app with millions of users globally and is a non-executive director for an accountancy startup.

His card deck, Innovation Tactics, is soon to be released through Pip Decks, and his newsletter has been read by thousands of design and product professionals.

When not nerding out about design, he loves dancing Lindy Hop and hanging out with his kids, though not often at the same time.

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Course syllabus


Time Machine

You'll facilitate the Time Machine exercise, a thought experiment that clarifies the goals and risks of any initiative by uncovering hidden hopes and fears. Harness fear as the most powerful starting point for coherent action and discovery.


Pivot Triggers and Multiverse Maps

Before you take action, you'll use a simple format to agree exactly what you'll need to see to feel confident enough to decide what to do next. You'll set clear expectations and avoid sunk cost bias. To figure out what you need to see, tell parallel stories about your best and worst possible worlds in all the multiverse.


Signals and Probes

You'll master the four types of signal that matter for innovation. And you'll quickly get the signals you need to see, using a range of methods for poking the world: pretotypes, prototypes and other probes.


Anatomy of an Insight

You'll generate insights that change the stories your team are telling with the Signals > Stories > Options framework. You'll uncover ideas and possibilities you wouldn't otherwise have seen.

Course schedule

4-6 hours per week
  • Tuesdays & Thursdays

    1:30pm - 3pm EST (6:30pm – 8pm GMT)

  • Four sessions

    1. Meet your cohort + Time Machine
    2. Pivot Triggers and Multiverse Maps
    3. Signals and Probes
    4. Anatomy of an Insight + tying it all together
  • Weekly projects

    2 hours per week

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Can I get reimbursed for this course using my company's Learning & Development budget?

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