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The People Strategy Playbook For Founders

2 Weeks


Cohort-based Course

Learn how to build a startup that everyone wants to work for and where the work gets done, right from the start

Hosted by

Anne Caron

People Strategy Speaker, Author & Mentor | Ex-Google

Course overview

Build a positive and performing organisation that scales for your startup

Companies are made of people, and people will make or break your startup.

While things seem to work fine at first, rapid scaling is one of the hardest phases of growth for employees and founders. This course will help you build the right foundations to be ready for hyper-growth.

Who is this course for


You’re an early stage startup CEO struggling to drive performance & engagement in your teams.


You currently employ 10 to 50 people and want to know how and when to build your HR capabilities.


You plan to grow fast and genuinely care about keeping a positive working environment at scale

What you’ll get out of this course

Understand what it takes to be a trusted and inspiring leader

I will share best practices developed with my startups on how to transition from a jack-of-all-trades founder to a people leader. With this framework you will identify how your role & responsibilities should evolve as the company grows in order to keep teams motivated.

Identify your organisational priorities based on your stage of growth

You will learn about the "5 stages of growth of a startups" model I developed, with the typical organisational challenges and where your focus should be at each stage. At the end of the course, you will have a detailed organisation roadmap with what to build and when.

Learn how to build a positive company culture that scales

It's no secret that company culture is important. But what is culture? I will clarify what the key elements of a good company culture are. We will go through some case studies together and you will get proven tools to develop a positive and scalable culture in your startup.

Figure out how and when to build your HR capabilities

Building an organisation takes time and building it right even more time. In this course, you'll learn how to define your manpower needs. You will identify when to hire your first HR resources and what profiles to look for. And I will share hiring best practices you can use now!

Understand what the key drivers of performance are in your organisation

In this course I will help you think beyond the traditional performance management systems. I will share effective strategies that are adapted to startups and can be easily implemented. And most importantly, I will help you identify and avoid processes that hinder performance.

What people are saying

        Anne is an energetic, enthusiastic and pragmatic individual! Her advice was instrumental in ensuring our people, leadership and communication strategy was clearly defined and well-articulated. In an uncertain, ambiguous, and high-growth environment the experience she brought to the table was critical to the success of our business
Rimal Gokani

Rimal Gokani

Co-CEO at Assembly Payment
        Anne has been a great advisor to help sort out all our thoughts, beliefs and research about the type of company we want to build. She helped to avoid mistakes that would have been difficult to reverse and provided a lot of clarity and confidence in making the important decisions for the company. I couldn't ask for a better partner in this journey,
Raena Lim

Raena Lim

Co-Founder at StyleTheory
        "Working with Anne is a pleasure and very productive. She has helped us ask ourselves the right questions and create the foundations for a company culture that we are proud of."
Charley Zuidinga

Charley Zuidinga

Co-founder of Qualee
        Anne gives relevant advice without pushing it, which in my opinion is the right approach. Anne understands founders, she knows what their personality can be like and adapts her sessions accordingly to ensure the message is heard.
Danny Toe

Danny Toe

Founder and CEO at iSTOX

Meet your instructor

Anne Caron

Anne Caron

People Strategy Speaker, Author & Mentor | Ex-Google

Over the years, I have advised hundreds of founders on how to do build positive and performing organisations that scale, whether one-to-one or as a mentor for accelerator programmes such as Google For Startups, AWS or Accelerating Asia.

And if there is one thing I learnt, it is that building the organisation is never on the CEO's priority list until it is too late!

I’m building this course because investing time on the organisation early stage is indeed quite counterintuitive for most. But it is essential to go through hyper-growth in one piece! Having worked with several series B startups, I saw first hand how difficult it is to build for the future when you are already in fire-fighting mode. As a result, the organisation very quickly lags behind the business needs, performance goes done, attrition surges and overall morale drops.

So if you’re an early stage founder and you want to get your startup prepared in time for scale, then this course is for you.

I come with 10 years at Google in various HR leadership roles across EMEA and APAC, and another 8 years supporting tech startups in building their People Strategy.

Through the years, I have developed a practical methodology for founders on how to build the right organisation for their startup, which I describe in my book From Zero to 1,000: The Organisational Playbook For Startups.

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Course schedule

4-6 hours per week
  • Workshop #1: Identify your organisational priorities

    Monday Nov 28th - 2:00pm - 3:30pm SGT

  • Workshop #2: Build a positive company culture that scales

    Wednesday Nov 30th - 2:00pm - 3:30pm SGT

  • [Optional] Ask me anything

    Thursday Dec 1st - 12:30pm - 1:30pm SGT

  • Workshop #3: Build your capabilities and processes on time

    Monday Dec 5th - 2:00pm - 3:30pm SGT

  • Workshop #4: Effectively drive performance in your startup

    Wednesday Dec 7th - 2:00pm - 3:30pm SGT

  • [Optional] Ask me anything

    Thursday Dec 8th - 12:30pm - 1:30pm SGT

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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The People Strategy Playbook For Founders