Hi, I’m Heatherlee. I'm a researcher and product designer helping businesses of all shapes and sizes launch their big ideas! 🚀

For over a decade I've been a consultant practicing at the intersection of UX, Product + Service Design. I've been trained in the formal way of research and developed more scrappy, creative methods along the way. My goal is to arm anyone, with any background, with the skills to plan & facilitate user research of any kind!

My corporate background includes UX work with Optum (UnitedHealth Group), Mayo Clinic, Target, Best Buy, and Securian Financial. Currently, I'm a human-centered design coach, product designer, and community lead at Bitovi.

I studied at the Minneapolis College of Art and Design, took the altMBA in 2016, and remain insatiably curious about humanity, technology, and wellness. Read more about me at heatherlee.design.

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