User Research Bootcamp - End to End Guide for Testing Digital Products
Create a design research playbook! In this 4 weeks you'll practice running a study & create a guide for your future user-centered research.
The Indie Consultant
No research team? No problem! Learn how to plan product testing, recruit real users, and design user tests to maximize learning.
Founders + Entrepreneurs, are you sick of not really knowing about your users? Lacking data & insight into your product? Take this bootcamp!
Freelance Designers, Consultants are you eager to become a researcher too? Learn how to confidently test client work & run your own studies!
UX Managers + Product leads, want your team trained to run usability tests? Need to develop personas? Sign up as a team!
On week 1 you'll learn the different methods and why certain styles are better at certain phases. As a group we'll look through some survey data to write jobs to be done and POV statements, and we'll make hypotheses. You will pick a method to try over the next week.
week 2: you'll have a test plan as you learn how to communicate your learning objectives. You will get a recruiting plan together to start testing with real people! You'll learn the dos and don ts of writing scripts, facilitating usability tests, & conducting unbiased interviews.
Put it all to practice! Synthesizing your data & turning insights into actionable tasks for your design team. This is the apex of your project, distilling your learnings and producing persona documentation.
You will prep a findings report for public demo day!
Now that you;ve learned how to effectively synthesize your learnings into themes, key insights and start persona documentation you will practice presenting research and share your findings deck and process publicly for a demo day, open to all.
The Indie Consultant
Hi, I’m Heatherlee. I'm a researcher and product designer helping businesses of all shapes and sizes launch their big ideas! 🚀
For over a decade I've been a consultant practicing at the intersection of UX, Product + Service Design. I've been trained in the formal way of research and developed more scrappy, creative methods along the way. My goal is to arm anyone, with any background, with the skills to plan & facilitate user research of any kind!
My corporate background includes UX work with Optum (UnitedHealth Group), Mayo Clinic, Target, Best Buy, and Securian Financial. Currently, I'm a human-centered design coach, product designer, and community lead at Bitovi.
I studied at the Minneapolis College of Art and Design, took the altMBA in 2016, and remain insatiably curious about humanity, technology, and wellness. Read more about me at heatherlee.design.
Questions about this course?
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Methods: Surveys, Interviews, Ethnographic Research, Testing
The what: Jump right into example survey data, write your own survey & start your ready-to-reuse interviewing template. Week 1 is about defining your learning objectives.
Test Plans: Objectives + Participants
The who and the why: With the prior survey work you'll have a working test plan (a solid artifact you can reference & reuse after this bootcamp).
Facilitating: Interviewing Users + Usability Testing
The how: Week 3 is an awesome experience for those who've never facilitated usability tests or interviewed users before. You'll learn all the tips + practice with each other during class, and interview real users as homework.
Synthesizing + Presenting: The Art of the Findings Deck
Telling the story: What have you learned? How will you share the results of this study? Get your key insights together, week 4 has you presenting your final findings deck!
Presenting Live on Demo Day
Week 4 is Demo Day! You will have the opportunity to present your findings deck with your peers, and the general public. Congrats, you're a bonafide researcher and can speak about it. Go ahead and invite your co-workers, your boss, your project teams!
1:00pm - 3:00pm EST
Starting Saturday, March 4th, We'll meet live on Zoom once a week for the core lesson plan of the week. This includes live presentations, solo, and group work every Saturday.
Sat. 3/4 - class 1 of 3
Sat. 3/11 - class 2 of 3
Sat. 3/18 - class 3 of 3
Sat. 3/25 - demo day!
Starting after week 2, there's a Zoom check-in with your instructor and peers to get feedback and share what you've been doing. There are a total of 3 of these optional sessions, each 30 minutes.
Thurs. March 9
Thurs. March 16
Thurs. March 23
3 + 1 weeks!
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
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