User Research Bootcamp - End to End Guide for Testing Digital Products
4 Weeks
·Cohort-based Course
Create a design research playbook! In this 4 weeks you'll practice running a study & create a guide for your future user-centered research.
User Research Bootcamp - End to End Guide for Testing Digital Products
4 Weeks
·Cohort-based Course
Create a design research playbook! In this 4 weeks you'll practice running a study & create a guide for your future user-centered research.
Course overview
End-to-End UX Research: a 30-day bootcamp!
No research team? No problem! Learn how to plan product testing, recruit real users, and design user tests to maximize learning.
Who is this course for
01
Founders + Entrepreneurs, are you sick of not really knowing about your users? Lacking data & insight into your product? Take this bootcamp!
02
Freelance Designers, Consultants are you eager to become a researcher too? Learn how to confidently test client work & run your own studies!
03
UX Managers + Product leads, want your team trained to run usability tests? Need to develop personas? Sign up as a team!
Key outcomes
Learn the different research methods
On week 1 you'll learn the different methods and why certain styles are better at certain phases. As a group we'll look through some survey data to write jobs to be done and POV statements, and we'll make hypotheses. You will pick a method to try over the next week.
Craft a formal test plan (template for use later!)
week 2: you'll have a test plan as you learn how to communicate your learning objectives. You will get a recruiting plan together to start testing with real people! You'll learn the dos and don ts of writing scripts, facilitating usability tests, & conducting unbiased interviews.
Practice interviewing + facilitating
Put it all to practice! Synthesizing your data & turning insights into actionable tasks for your design team. This is the apex of your project, distilling your learnings and producing persona documentation.
You will prep a findings report for public demo day!
Synthesize learnings + present your research!
Now that you;ve learned how to effectively synthesize your learnings into themes, key insights and start persona documentation you will practice presenting research and share your findings deck and process publicly for a demo day, open to all.
User Research Bootcamp - End to End Guide for Testing Digital Products
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Sanna Yoder
Ben Barrett
Abbey Smalley
Michelle Maryns
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User Research Bootcamp - End to End Guide for Testing Digital Products
Meet your instructor
Heatherlee Nguyen
The Indie Consultant
Hi, I’m Heatherlee. I'm a researcher and product designer helping businesses of all shapes and sizes launch their big ideas! 🚀
For over a decade I've been a consultant practicing at the intersection of UX, Product + Service Design. I've been trained in the formal way of research and developed more scrappy, creative methods along the way. My goal is to arm anyone, with any background, with the skills to plan & facilitate user research of any kind!
My corporate background includes UX work with Optum (UnitedHealth Group), Mayo Clinic, Target, Best Buy, and Securian Financial. Currently, I'm a human-centered design coach, product designer, and community lead at Bitovi.
I studied at the Minneapolis College of Art and Design, took the altMBA in 2016, and remain insatiably curious about humanity, technology, and wellness. Read more about me at heatherlee.design.
Questions about this course?
(be sure to send a note!)
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User Research Bootcamp - End to End Guide for Testing Digital Products
Course syllabus
01
Methods: Surveys, Interviews, Ethnographic Research, Testing
The what: Jump right into example survey data, write your own survey & start your ready-to-reuse interviewing template. Week 1 is about defining your learning objectives.
02
Test Plans: Objectives + Participants
The who and the why: With the prior survey work you'll have a working test plan (a solid artifact you can reference & reuse after this bootcamp).
03
Facilitating: Interviewing Users + Usability Testing
The how: Week 3 is an awesome experience for those who've never facilitated usability tests or interviewed users before. You'll learn all the tips + practice with each other during class, and interview real users as homework.
04
Synthesizing + Presenting: The Art of the Findings Deck
Telling the story: What have you learned? How will you share the results of this study? Get your key insights together, week 4 has you presenting your final findings deck!
05
Presenting Live on Demo Day
Week 4 is Demo Day! You will have the opportunity to present your findings deck with your peers, and the general public. Congrats, you're a bonafide researcher and can speak about it. Go ahead and invite your co-workers, your boss, your project teams!
Course schedule
4-6 hours per week
Saturdays (4 consecutive weeks)
1:00pm - 3:00pm EST
Starting Saturday, March 4th, We'll meet live on Zoom once a week for the core lesson plan of the week. This includes live presentations, solo, and group work every Saturday.
Sat. 3/4 - class 1 of 3
Sat. 3/11 - class 2 of 3
Sat. 3/18 - class 3 of 3
Sat. 3/25 - demo day!
Thursday check-ins (3 total, optional!)
7:30-8:00pm CST
Starting after week 2, there's a Zoom check-in with your instructor and peers to get feedback and share what you've been doing. There are a total of 3 of these optional sessions, each 30 minutes.
Thurs. March 9
Thurs. March 16
Thurs. March 23
Course runs March 1 - 27th
3 + 1 weeks!
- First class = Sat. March 4th
- 3 Saturdays total (lectures + live, group learning)
- 3 Thursdays (optional check-ins)
- Last mandatory class together will be on Sat. March 25th when you present your findings deck (invite anyone).
- Final course materials available and sent by April
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User Research Bootcamp - End to End Guide for Testing Digital Products
heatherlee.design
Learning is better with cohorts!
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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User Research Bootcamp - End to End Guide for Testing Digital Products
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