End-to-End UX Research: a 30-day bootcamp!

Your playbook for conducting design research: from planning & recruiting to synthesis & storytelling. Do a real study, Demo Day is Oct 29th!

End-to-End UX Research:  a 30-day bootcamp!
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No research team? No problem! Learn how to plan product testing, recruit real users, and design user tests to maximize learning. Throughout the duration of this course you will do a real study and gather data about the people you're designing for

people like my approach..

        Putting users first in her work comes naturally for her and from the heart. Clients love her because they feel the passion she generates about her projects and notice her going the extra mile.
Former UX Manager
Former UX Manager
UnitedHealth Group / Optum
        She doesn't fall back on common practices and is always looking to incorporate new methods to keep everything fresh and to continually challenge herself and others.
UX Design Leader
UX Design Leader
Amazon
A pattern of wavy dots
Join an upcoming cohort

User Research Bootcamp - End to End Guide for Testing Digital Products

Cohort 1: Tiger
$900 USD
Dates
Oct 1 - 31, 2022
Payment Deadline
Sep 28, 2022

Who is this course for

01

Need real user feedback? Need honest persona artifacts? Join this cohort, and start building relationships w/ real people you design for!

02

Founders + Entrepreneurs, are you sick of not really knowing about your users? Lacking data & insight into your product? Take this bootcamp!

03

Freelance Designers and Consultants, are you eager to become a researcher, too? Learn how to confidently test client work + do persona work!

04

Do people use your thing? Do they love your thing? Terrified of building the wrong thing? Learn how to research! Every Saturday of October.

05

UX Managers + Product leads, want your team trained to run usability tests? Sign them up! (Some companies pay reimbursement for tuition).

Key outcomes

Choosing the right research method


  • what type of research?
  • what phase (when)?
  • is this new or an existing product?
  • what do we know about our users so far?


These are the questions you should be asking & what we'll be practicing. You'll learn the different methods and why certain styles are better at certain phases.

Crafting a test plan


  • defining learning objectives
  • what's your why?
  • team hypotheses?
  • writing a concise test plan
  • how will we document what we did and how we did it?


Writing a complete & concise Test Plan. This is an artifact you'll be able to reuse in the future. It's a great guide + shareable asset

Facilitating usability tests + interviewing


  • surveys + script design
  • interviews
  • usability tests
  • day in the life studies
  • dos and dont's!


The How: Plan, Facilitate, Learn + Repeat. Put it all to practice!

Together we will practice writing interview questions and actually interviewing and facilitating real tests.

Synthesizing learnings + presenting


  • Synthesizing Learnings
  • Groupings, Themes, Key Insights
  • Kicking off persona work
  • Packaging learnings
  • Presenting research


By Oct, 29th (which is our last day together, DEMO DAY!) You'll practice the Art of Findings Deck. How will you present what we learned? Show off your work!

Meet your instructor

Heatherlee Nguyen
Heatherlee Nguyen
The Indie Consultant

Hi I’m Heatherlee, the Indie Consultant ☺️ A freelance UX Designer & Researcher helping tech startups and small businesses launch their big ideas! 🚀


For 12 years I've been an Independent Consultant practicing at the intersection of UX, Product + Service Design. I've been trained in the formal way of research and developed more scrappy, creative methods along the way. My goal is to arm anyone, with any background, with the skills to plan & facilitate user research of any kind!


My corporate background includes UX work with in the Twin Cities at most noteably Optum (UnitedHealth Group), Mayo Clinic, Target, Best Buy and Securian Financial. I'm also a Human-Centered Design coach who worked with smaller agencies like Azul Seven, with cool clients such as Capital One and Teleopti.


Prior to corporate life, I got my BFA from the Minneapolis College of Art and Design and starting my career in content writing and e-commerce (my very first desk job was SEO!)


Globally, people may know me from altMBA (3) OpenIDEO, Black Designers Ignite or Femmecubator, Locally, from Twin Cities Startup Week, Hack the Gap, or my Mpls Ignite talks Free UI: Making Zero UI More Human (2016) + Biomimmicry (2017).


I consider myself a Researcher above all because I believe a great designer is curious and exploratory. I also love people and learning about them and how the digital landscape continues to shape the way we live and perceive the world around us.


I can't wait to learn more about all of you. We will be actively participating in a little study of my own during this month (which I'll further explain on week one :) See you October 1st!


Connect with me on Linkedin

(be sure to send a note!)

A pattern of wavy dots
Join an upcoming cohort

User Research Bootcamp - End to End Guide for Testing Digital Products

Cohort 1: Tiger
$900 USD
Dates
Oct 1 - 31, 2022
Payment Deadline
Sep 28, 2022

Course syllabus

01

Research Methods

you will learn about the various types of research methods and how to decide what the right approach is for different phases of different projects.

02

3 Case Studies

I will share my 3 favorite methods of research I use over and over again! I will share case studies and best practices for Day In the Life research, for facilitating Design Studio Workshops and conducting 1:1 Usability Tests.

03

Learning Objectives

you will learn how to concisely craft what you're trying to learn and begin the process of writing a solid research or test plan.

04

Research Plan

your research or test plan will begin to take shape as you identify what type of research you're doing and why.

05

Recruiting Participants

you will learn how you might recruit and screen research participants using different surveying methods online.


06

Facilitating: The Art of Interviewing

learn about the art of interviewing and facilitating user tests with people that will maximize learning.

07

What To Watch Out For

there's a reason why research teams exist. there are scientific methods to how to do unbiased research and I will share all the tips I have, and what to watch out for from years in the field!


It's not always easy to be the designer AND the unbiased researcher, but it can be (and must be done:)

Course schedule

4-6 hours per week
  • Saturdays (5 consecutive weeks)
    1:00pm - 2:00pm EST

    Starting Saturday, October 1st, We will meet live on Zoom for one hour once a week for the core lesson plan of the week. This includes live presentation, quick videos, solo + group work every Saturday.


    Sat. Oct.1

    Sat. Oct. 8

    Sat. Oct.15

    Sat. Oct. 22

    Sat. Oct. 29 - demo day!

  • Thursday check-ins (3 total, optional!)
    7:00-8:00pm EST

    Starting after week 2, there's a Zoom check-in with your instructor and peers to get feedback and share what you've been doing. (There are a total of 3 of these optional sessions).


    Thurs. Oct. 13

    Thurs. Oct. 20

    Thurs. Oct. 27

  • Course runs October 1 - 30th
    30 days total
    • first class = Sat. October 1st
    • 5 Saturdays total (lectures + live, group learning)
    • 3 Thursdays (optional check-ins)
    • last live class together will be on Saturday, Oct 29th
    • final course materials available and sent October 30-31st
A pattern of wavy dots
Join an upcoming cohort

User Research Bootcamp - End to End Guide for Testing Digital Products

Cohort 1: Tiger
$900 USD
Dates
Oct 1 - 31, 2022
Payment Deadline
Sep 28, 2022

heatherlee.design
heatherlee.design

Learning is better with cohorts!

Learning is better with cohorts!
Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
A pattern of wavy dots
Join an upcoming cohort

User Research Bootcamp - End to End Guide for Testing Digital Products

Cohort 1: Tiger
$900 USD
Dates
Oct 1 - 31, 2022
Payment Deadline
Sep 28, 2022

Stay in the loop!

Add your email to the list for course & bootcamp updates from Heatherlee!

Cost

$900 USD