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Business Storytelling Academy

Cohort-based Course

Learn how to use stories to inspire, motivate, and connect in business and beyond.

Hosted by

Philipp Humm

Business Storytelling Coach, TEDx Speaker, Columbia MBA, Ex-Bain & Ex-Uber

Course overview

Business Storytelling Academy

A 4-week hands-on program to help you build the storytelling skills to motivate teams, influence internal stakeholders, and build more meaningful relationships.

Who is this course for

01

You are an ambitious manager, looking for more effective ways to motivate and inspire your team.

02

You're a high-potential individual, looking for ways to manage internal stakeholders more effectively & develop the leadership comms skills.

03

You are an entrepreneur, looking for ways to grow your business, attract high-profile clients, and motivate your team.

Key outcomes

Build instantaneous trust

You'll learn how to build a connection with anyone in the first few minutes of any meeting.

Inspire action

Make any idea come to life, be remembered and inspire action.

Overcome resistance

You'll discover how to overcome any objection, using emotions instead of logic to make your point.

Inspire in business & beyond

You'll have all the tools to captivate, motivate, and persuade any stakeholder, from customers, to coworkers, to friends.

Build unbreakable confidence

You'll do activities that will be uncomfortable at first, but will help you feel more confident for when it matters.

Who we've worked with

Who we've worked with

We've coached thousands of professionals at leading organizations around the world.

Join us now and get access to the same resources and systems we've used to help these companies grow.

What people are saying

        One of the most useful trainings I’ve participated in my professional life. Very practical, super engaging, and a lot of fun. A few of the exercises were quite out of my comfort zone, but that’s where you learn the most.
Neelkamal Biswas

Neelkamal Biswas

Senior Director, Deliveroo
        The Program helped me to improve the way I delivered and structured stories within the professional arena and greatly increased my confidence in public speaking. I could not recommend this course enough. Philipp, was also incredibly well prepared, attentive, welcoming, and engaging.
Holly Lincoln

Holly Lincoln

Product Lead, Tinka
        What a session! Very relevant to our roles, fun, and slightly uncomfortable.  Philipp's mix of humour, empathy, and directness created a very great learning atmosphere. The next week, quite a few us already used some of the learnings in our client meetings. Good stuff!
Daniel Silbereisen

Daniel Silbereisen

Head of Product Commercialisation, Visa
        Yes, it was out of my comfort zone, BUT in the right way. In no time, Philipp created a totally safe, fun and engaging learning setting. He gave us all the tools needed to think into stories and present them in an authentic way. The workshop really helped me to understand the power of stories and use stories in my day-to-day – highly recommend!
Liesbeth Gort

Liesbeth Gort

Co-founder & CEO, Treevive

Meet your instructor

Philipp Humm

Philipp Humm

Founder & CEO

Storytelling is a skill that anyone can learn.

By using the right techniques, having an expert coach, and practising deliberately, you have everything it takes to become a magnetic storyteller.  


Join us now and get access to the same resources and systems that we've used to coach leading organizations such as Google, Visa, Oracle, Uber, to name a few.


If you're ready to boost your career, willing to get out of your comfort zone, and excited to learn from interesting peers, this program is for you.

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Business Storytelling Academy

What you'll learn, practice and do

01

Finding Stories - Discover the most important business stories

Discover the 5 fundamental stories every professional needs to know, know exactly in which situations to share them, and identify stories from your experience.

02

Crafting Stories - Practice a simple, but powerful structure

Learn how to structure any business story, following a simple, but powerful structure, practice that structure with your peers, and start applying it on your stories.

03

Enhancing Stories - Spice up your stories

Learn the elements on how to tell any story (even the most boring one) in an engaging way, discuss how some of the most famous storytellers use these elements, and apply the techniques to spice your sales stories.

04

Delivering Stories - Feel good about sharing stories

Find out what techniques you can do to shift your mind from feeling anxious (or not good) to feeling excited to share stories at any opportunity.

4-Week Program Schedule

4-5 hours per week
  • 1st Live Workshop

    Fri, Jan 27, 9am-12pm ET / 3pm-6pm CET


  • 2nd Live Workshop

    Fri, Feb 3, 9am-12pm ET / 3pm-6pm CET


  • Q&A Session (Optional)

    Fri, Feb 10, 9am-10pm ET / 3pm-4pm CET


  • 1:1 Coaching With Philipp

    Between Feb 10-17

    Meet with the instructor for a 60-minute 1:1 coaching session to get personalised feedback on your stories, review your goals and remove any roadblocks

  • Take-Home Project

    In Between workshops

    Refine 1-2 stories that you'll present in front of the group

Wanna see me speaking? Check out my TEDx on Confidence

Don't worry. I won't make you sit on the floor of Starbucks as part of our program ;)

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Will this make me a better storyteller?
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Business Storytelling Academy