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Narrative Influence

4.7

(47 ratings)

5 Weeks

Cohort-based Course

Master influence with a versatile Playbook of 15 Storytelling Methods. Accelerate your high-stakes project in 5 weeks.

Narrative Influence

4.7

(47 ratings)

5 Weeks

Cohort-based Course

Master influence with a versatile Playbook of 15 Storytelling Methods. Accelerate your high-stakes project in 5 weeks.

Hosted by

Michael Margolis and Jodi Bepler

Michael is CEO, Storied / Advisor to Meta, Google / Author of Story 10x

Michael Margolis and Jodi Bepler

Michael is CEO, Storied / Advisor to Meta, Google / Author of Story 10x

Delivered inside

Course overview

Advanced Storytelling Techniques to Influence Key Decision Makers

In this course you will learn next-level narrative frameworks to help you level-up in your career and convey your role and value in any situation.

Whether you’re a tech leader in product, design, data, marketing etc, the challenges are the same:

– How can you influence key executive decision-makers?

– How can you convey something new and technical without hitting a wall of resistance?

– How can you package your narrative to leave a lasting impression on any type of audience?

Maybe you feel stuck in the Messy Middle, trying to sort out bigger questions about your work, identity, and what’s next.

– Want to level-up in your role or company?

– Need to find a different organisation that’s a better fit?

– Plan to launch your own thing (startup or consultancy)?

Here’s what you can expect from the course 👇

Course Outcomes ⛰️

1. Build a narrative for a priority project or high-stakes initiative with immediate ROI

2. Develop 4 skills of influence: Structured thinking. Buy-in. Data storytelling. XFN collaboration.

3. Leave with a playbook of 15 narrative methods that you can use again and again.

4. Unlock a career-defining stack of competencies that protect you from AI taking your job and that’ll elevate you from 95 % of your peers.

Why Narrative? ✨

– We live in the era of data and information overload.

– But the data never speaks for itself.

– Those who can make sense of the story influence and drive complex decisions.

– Storytelling is not just ‘a soft-skill’ or a ‘nice to have.’

– It's a core capability of leadership.

– It’s what you need if you’re trying to get buy-in, investment, or shared action on anything.

– It’s #1 competency required to advance to a C-suite, VP, or Director role.

Format 🙋‍♀️

– Participate in 5 interactive zoom sessions, with lots of breakouts, peer interaction

– Get mentored by Michael with laser hot seat coaching and peer to peer feedback

– Stay for the After-Party Hangouts “unofficial” extended Q&A; nobody leaves feeling hungry 🙌

– Lifetime access to the recordings, workbooks & templates to build Narrative Intelligence™ over time.

– Case study breakdowns from different industries, e.g. data science, product growth, social change.

– ChatGPT Swipe Files as a bonus with prompts to get AI to do 70% of the heavy lifting for you.

Your Peers 🤝

Join executives, product managers, design leads, marketers, data scientists, people ops, and other disciplines. Plus change-makers, coaches, and consultants from 17 countries. Leaders from Asana, Google, Meta, Autodesk, Mozilla, Cruise, Genentech, Chan Zuckerberg Initiative, Microsoft, Moody's, Zillow, Uber are alumni our recent courses and found them to be a difference-maker.

Who this course is for

Fast-Track Leaders

who are in a new, demanding role, full of energy to lead a high-stakes project and need to gain trust and buy-in. Fast.

Mid-Career Managers

who feel stuck in the Messy Middle and want to level up, show their value, and redefine perceptions.

Expert Consultants

who want to change the system and need to win people over and get buy-in on an important project.

Fast-Track Leaders

who are in a new, demanding role, full of energy to lead a high-stakes project and need to gain trust and buy-in. Fast.

Mid-Career Managers

who feel stuck in the Messy Middle and want to level up, show their value, and redefine perceptions.

Expert Consultants

who want to change the system and need to win people over and get buy-in on an important project.

What you’ll get out of this course

Gain Traction on Your High-Stakes Project in 5 Weeks 🏔️

Build a narrative that gets you buy-in, investment, and translates into immediate ROI
Practice and apply 15 narrative methods that you can integrate into your workflow anytime you need to organize your thoughts and get your story straight

Pitch Complex Ideas to Any Audience With Ease and Confidence 🪄

Get past the struggle of explaining something that’s new, different, and technical and challenges the status quo
Be pitch-ready and build meaningful relationships with Fortune 500 clients, executives, cross-functional collaborators, or any audience you need to influence

Slay the Dragon of Fear and Procrastination 🐉

Stop wasting hours going in circles trying to frame your ideas, message, presentation, and instead leverage our structured frameworks
Walk away energized with an applied understanding of narrative methods that perform at the greatest scale of stakes and complexity

Co-Create with Your Cohort - If You Just Want Theory, Skip This Course ⚒️

Join like-minded product builders, systems thinkers, and industry experts who value both strategic principles and taking action
Get honest peer to peer feedback as you prototype and refine your narrative. We’re not just learning together, we’re shipping together.

This course includes

5 interactive live sessions

Lifetime access to course materials

5 in-depth lessons

Direct access to instructor

13 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

Week 1
Feb 27—Mar 3
Week dates are set to instructor's time zone
Events
Feb
27
Session 1
Session 1
Tue, Feb 27, 9:00 PM - 12:00 AM UTC
Modules
Session 1 - Influence Without Authority
Session 1 - Influence Without Authority
1 Lesson • 2 Projects
Week 2
Mar 4—Mar 10
Week dates are set to instructor's time zone
Events
Mar
5
Session 2
Session 2
Tue, Mar 5, 9:00 PM - 12:00 AM UTC
Modules
Session 2 - See It: Context for Change
Session 2 - See It: Context for Change
1 Lesson • 3 Projects
Week 3
Mar 11—Mar 17
Week dates are set to instructor's time zone
Events
Mar
12
Session 3
Session 3
Tue, Mar 12, 8:00 PM - 11:00 PM UTC
Modules
Session 3 - Feel It: Emotional Dilemma
Session 3 - Feel It: Emotional Dilemma
1 Lesson • 2 Projects
Week 4
Mar 18—Mar 24
Week dates are set to instructor's time zone
Events
Mar
19
Session 4
Session 4
Tue, Mar 19, 8:00 PM - 11:00 PM UTC
Modules
Session 4: Believe it - Evidence of Truth
Session 4: Believe it - Evidence of Truth
1 Lesson • 3 Projects
Week 5
Mar 25—Mar 26
Week dates are set to instructor's time zone
Events
Mar
26
Session 5
Session 5
Tue, Mar 26, 8:00 PM - 11:00 PM UTC
Modules
Session 5 - Practice the Pitch
Session 5 - Practice the Pitch
1 Lesson • 3 Projects

4.7

(47 ratings)

What students are saying

Nerdy 🤓 Explainer Video + Testimonials

Recorded in 2017 at Cooper Design, this is an earlier version of our signature SFB Narrative Method

What people are saying

The methods work so well, and offer transformative structures! I was reminded no matter how good you are, you don't get honest POV when you are shopping your ideas to other great minds. What's amazing about this course is how you run your ideas through the structure.

Courtney Hohne

Chief Stoyteller, Google X Moonshot Factory

Transformative! Allowed me to get - in a very effective way - actionable insights. The method(s), participatory framework, commitment from other participants, support of the Storied team and most the way Michael leads the sessions created opportunities for learning and growth far beyond that.

Cinzia Amadio

SVP of Marketing, SilverLine Cruises, Royal Carribbean

If you are looking for transparent guidance to storytelling strategies look no further! The Narrative Influence sprint provided a life changing perspective. It amazes and inspires.

Sholomi Farrell

Principal, Global Security Strategic Business Partner, Cruise (Autonomous Vehicles)

Full of tremendous power and fun. Such a rewarding program. In Narrative Influence I learned how to put new ideas out there without fear. Such an encouraging community.

Melissa McCabe

GM, International, PowerSchool

The NI playbook is phenomenal. You made it easy. Super clear tools for such advanced concepts. Especially how to structure my thinking. Such a beautiful community.

Francisco Farias

Head of People, Ex-Amazon, Ex-Snap

I listen (and hear) very differently after going through this! Now I have a more effective way to influence and guide the family offices and venture funds that we work with.

Lee Kosmac

Co-founder/Co-CEO, Left Tackle Capital

Incredible value for the money. I successfully presented my narrative to the exec team. Narrative Influence 5 week sprint got me up to speed fast with the right structures.

Shubhang Vishwamitra

Senior Director, Product & Engineering, YML

Super illuminating! Narrative Influence has been a game-changer for my work. I'm seeing that I can change things that seem set in stone… and the sky won’t fall.

Lola Omolola

Founder, Female IN, one the largest FB groups in the world with 1.7M members

Storied's methods have dramatically influenced Facebook. You conceptualized how to present our products’ vision and goals on a massive scale.

Alex Deve

Director of Product, Meta

You help innovators express their ideas. Thanks to Storied, my team can now communicate our vision in language the C-suite understands.”

John Couch

VP of Product Design, Hulu

Meet your facilitators

Michael Margolis

CEO and founder, Storied

Michael Margolis is the founder of Storied; a narrative transformation company. Michael is a narrative teacher and tech philosopher. He leads the world's first learning platform for Narrative Intelligence ™ with courses, coaching, and community for people leading change and transformation.

With a specialty in disruption, he's advised 300+ organizations including Autodesk, Google, Meta, NASA, Uber, and Zillow on some of their most ambitious initiatives. Since 2016, Michael has worked with 15 product teams at Meta, including Groups, Newsfeed, Monetization, Messenger Kids, Social Impact, and Global Business Group. He also has served as faculty for Google UX’s Leadership Development Program and worked closely with the growth and data science orgs at Shopify.

His latest book, Story 10x: Turn the Impossible Into the Inevitable, is available in bookstores, on Kindle, and Audible. Michael is left-handed, color-blind, and eats more chocolate than the average human.

Jodi Bepler

VP of Community

Jodi Bepler is the VP of Community at Storied, a narrative transformation company. As a narrative and operational expert with over 18 years of experience working closely with CEOs, shaping corporate strategy, running business operations, and setting org-wide KPIs and OKRs. As head of community at Storied, she leads the sales/marketing/user experience teams at Storied, a company that helps organizations and leaders craft and communicate their stories to inspire action and change.

Her core competencies include project planning, sales, and client relations, which she has honed through a variety of engagements for clients such as AT&T, Facebook, Google, Verizon, Bloomberg, Hulu, Amex, SAP, and many others. She is passionate about creating meaning and value for employees and customers, and is have a certified Creating Meaning for Employees from Alison. Her mission is to empower businesses to achieve peak performance and impact through the power of storytelling.

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