Narrative Influence

4.7

(28 ratings)

·

5 Weeks

·

Cohort-based Course

Advanced storytelling for career acceleration. Build and ship a narrative in 5 weeks. That gets you buy-in, investment, agreement.

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Course overview

5-week sprint method

Course Outcomes

Build and ship a narrative for a priority project or high-stakes initiative (with immediate ROI)

Develop 4 competencies of influence: Structured thinking. Buy-in. Data storytelling. XFN collaboration.

Learn a first principles approach for solving complex challenges despite presenting constraints.

Leave with a playbook of 15 narrative methods that you can use again and again.

Unlock a career-defining stack of competencies that protect you from AI taking your job.

Learn a repeatable method that will differentiate/elevate you from 95% of your peers


Why Narrative?

Storytelling is one of the top skills that senior execs want to see on their team.

It’s what you need if you’re trying to get buy-in, investment, or shared action on anything.

Storytelling “is not just a soft-skill…‘a nice to have’” - its a core capability of leadership.

The data never speaks for itself. You need a story to rationalize and drive complex decisions

To storytell effectively is the #1 competency required to advance to a C-suite, VP, or Director role. 


Format

Blend of principles/frameworks combined with hands-on application, practice, and action

Peer to peer coaching in breakout groups + private mentoring from Michael

In-class & take home exercises to effectively assemble and ship your narrative in 5 weeks

Worksheets & exercises to develop confidence in your Narrative Intelligence ™

Templates and directions for each of the 15 narrative methods in your new playbook


Your Peers

Join executives, product managers, design leads, marketers, data scientists, people ops, and other disciplines. Plus change-makers, coaches, and consultants from 17 countries. Leaders from companies including Google, Meta, Autodesk, Mozilla, Cruise, Genentech, Microsoft, Moody's, Zillow, Uber, and Bain Capital have taken our recent courses and found them to be a career difference-maker.

Who this course is for

01

Product Builders

who want to level-up their career yet have been told they need to work on their structured thinking and influencing skills.

02

Systems Thinkers

who want to drive more change and see their vision for innovation take hold yet face lots of internal resistance.

03

Coaches & Consultants

who want to convey their unique expertise yet struggle to simplify how they pitch their complex ideas and solutions.

What you’ll get out of this course

Fast-Track And Ship a Narrative in 5 Weeks 🏔️
  • Build a narrative that gets you buy-in, investment, and agreement on a priority project that translates into immediate ROI
  • Be pitch-ready for meetings with executives, clients, your boss, cross-functional collaborators, or any audience you need to influence
Pitch Complex Ideas With Ease and Confidence 🪄
  • Get past the struggle of explaining something that’s new, different, and technical that challenges the status quo
  • You'll practice and apply 15 narrative methods that you can integrate into your workflow anytime you need to organize your thoughts and get your story straight
Slay the Dragon of Fear and Procrastination 🐉
  • Stop wasting hours going in circles trying to frame your ideas, message, presentation, and instead leverage our structured frameworks
  • Walk away energized with an applied understanding of narrative methods that perform at the greatest scale of stakes and complexity
Co-Create with Your Cohort - If You Just Want Theory, Skip This Course ⚒️
  • Join like-minded product builders, systems thinkers, and industry experts who value both strategic principles and taking action
  • Get honest peer to peer feedback as you prototype and refine your narrative. We’re not just learning together, we’re shipping together.
Unlock the 10x Force Multiplier into 2024 🔥
  • Join this Oct Cohort and receive an All-Access Pass to future cohorts thru 2024, so you can repeat the sprint for other projects
  • As part of beta cohort 002, you get a 1-on-1 private coaching session with Michael ($500 value)

Course syllabus

5 live sessions • 5 modules • 5 lessons • 9 projects
Expand all modules
  • Week 1

    Oct 31—Nov 5

    Events

    • Oct

      31

      Session 1

      Tue, Oct 31, 6:00 PM - 9:00 PM UTC

    Modules

    • Session 1 - Influence Without Authority

  • Week 2

    Nov 6—Nov 12

    Events

    • Nov

      7

      Session 2

      Tue, Nov 7, 9:00 PM - 12:00 AM UTC

    Modules

    • Session 2 - See It: Context for Change

  • Week 3

    Nov 13—Nov 19

    Events

    • Nov

      14

      Session 3

      Tue, Nov 14, 9:00 PM - 12:00 AM UTC

    Modules

    • Session 3 - Feel It: Emotional Dilemma

  • Week 4

    Nov 20—Nov 26

    Events

    • Nov

      21

      Session 4

      Tue, Nov 21, 9:00 PM - 12:00 AM UTC

    Modules

    • Session 4: Believe it: Evidence of Truth

  • Week 5

    Nov 27—Nov 29

    Events

    • Nov

      28

      Session 5

      Tue, Nov 28, 9:00 PM - 12:00 AM UTC

    Modules

    • Session 5 - Practice the Pitch

4.7

(28 ratings)

What students are saying

Nerdy 🤓 Explainer Video + Testimonials

Recorded in 2017 at Cooper Design, this is an earlier version of our signature SFB Narrative Method

What people are saying

        The methods work so well, and offer transformative structures! I was reminded no matter how good you are, you don't get honest POV when you are shopping your ideas to other great minds. What's amazing about this course is how you run your ideas through the structure.
Courtney Hohne

Courtney Hohne

Chief Stoyteller, Google X Moonshot Factory
        Transformative! Allowed me to get - in a very effective way - actionable insights. The method(s), participatory framework, commitment from other participants, support of the Storied team and most the way Michael leads the sessions created opportunities for learning and growth far beyond that.
Cinzia Amadio

Cinzia Amadio

SVP of Marketing, SilverLine Cruises, Royal Carribbean
        If you are looking for transparent guidance to storytelling strategies look no further! The Narrative Influence sprint provided a life changing perspective. It amazes and inspires.
Sholomi Farrell

Sholomi Farrell

Principal, Global Security Strategic Business Partner, Cruise (Autonomous Vehicles)
        Full of tremendous power and fun. Such a rewarding program. In Narrative Influence I learned how to put new ideas out there without fear. Such an encouraging community.
Melissa McCabe

Melissa McCabe

GM, International, PowerSchool
        The NI playbook is phenomenal. You made it easy. Super clear tools for such advanced concepts. Especially how to structure my thinking. Such a beautiful community.
Francisco Farias

Francisco Farias

Head of People, Ex-Amazon, Ex-Snap
        I listen (and hear) very differently after going through this! Now I have a more effective way to influence and guide the family offices and venture funds that we work with.
Lee Kosmac

Lee Kosmac

Co-founder/Co-CEO, Left Tackle Capital
        Incredible value for the money. I successfully presented my narrative to the exec team. Narrative Influence 5 week sprint got me up to speed fast with the right structures.
Shubhang Vishwamitra

Shubhang Vishwamitra

Senior Director, Product & Engineering, YML
        Super illuminating! Narrative Influence has been a game-changer for my work. I'm seeing that I can change things that seem set in stone… and the sky won’t fall.
Lola Omolola

Lola Omolola

Founder, Female IN, one the largest FB groups in the world with 1.7M members
        Storied's methods have dramatically influenced Facebook. You conceptualized how to present our products’ vision and goals on a massive scale.
Alex Deve

Alex Deve

Director of Product, Meta
        You help innovators express their ideas. Thanks to Storied, my team can now communicate our vision in language the C-suite understands.”
John Couch

John Couch

VP of Product Design, Hulu

Meet your facilitators

Michael Margolis

Michael Margolis

CEO and founder, Storied

Michael Margolis is the founder of Storied; a narrative transformation company. Michael is a narrative teacher and tech philosopher. He leads the world's first learning platform for Narrative Intelligence ™ with courses, coaching, and community for people leading change and transformation.


With a specialty in disruption, he's advised 300+ organizations including Autodesk, Google, Meta, NASA, Uber, and Zillow on some of their most ambitious initiatives. Since 2016, Michael has worked with 15 product teams at Meta, including Groups, Newsfeed, Monetization, Messenger Kids, Social Impact, and Global Business Group. He also has served as faculty for Google UX’s Leadership Development Program and worked closely with the growth and data science orgs at Shopify.


His latest book, Story 10x: Turn the Impossible Into the Inevitable, is available in bookstores, on Kindle, and Audible. Michael is left-handed, color-blind, and eats more chocolate than the average human.

Jodi Bepler

Jodi Bepler

VP of Community

Jodi Bepler is the VP of Community at Storied, a narrative transformation company. As a narrative and operational expert with over 18 years of experience working closely with CEOs, shaping corporate strategy, running business operations, and setting org-wide KPIs and OKRs. As head of community at Storied, she leads the sales/marketing/user experience teams at Storied, a company that helps organizations and leaders craft and communicate their stories to inspire action and change.


Her core competencies include project planning, sales, and client relations, which she has honed through a variety of engagements for clients such as AT&T, Facebook, Google, Verizon, Bloomberg, Hulu, Amex, SAP, and many others. She is passionate about creating meaning and value for employees and customers, and is have a certified Creating Meaning for Employees from Alison. Her mission is to empower businesses to achieve peak performance and impact through the power of storytelling.

A pattern of wavy dots
Join an upcoming cohort

Narrative Influence

Beta Cohort 003

$2,500 USD

Dates

Feb 27—Mar 27, 2024

Application Deadline

Feb 22, 2024

|

Bulk purchases

Course schedule

4-6 hours per week
  • Tuesdays

    1pm - 4pm PT / 4pm - 7pm ET

    • Meet weekly for 3 hours via Zoom
    • Lots of peer to peer feedback
    • Includes an optional weekly After Party
    • With unlimited Q&A and laser coaching
  • October 31 - November 28

    5-week sprint

    • Tuesday, October 31, 2023 - (Halloween start time of 11am PT/2pm ET)
    • Tuesday, November 7, 2023
    • Tuesday, November 14, 2023
    • Tuesday, November 21, 2023
    • Tuesday, November 28, 2023
  • Weekly Assignments

    1 to 2 hours per week

    • Select readings from our book: Story 10x
    • Exercises applied to your project
    • Action-based, learn by doing
    • Accountability to ship your work

Fancy Intro Video / Story 10x Book Launch 🚀

Recorded in February 2020 at NASDAQ Center in San Francisco, CA
A pattern of wavy dots

"Those who tell the stories rule the world." - Plato

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

High-touch, peer to peer, learn by doing

Interactive and project-based

You’ll be interacting with others through breakout rooms and home pod teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Free resource

Words are the New Code

This is a recording of a keynote that Michael delivered at Microsoft's PM Con 2023. With an audience of 3,000 product managers. It generated a 99% CSAT score, 600+ testimonials. It introduces our thesis for why Narrative Intelligence™ is your greatest superpower in an AI-driven future.

Get this free video

Frequently Asked Questions

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What is different about this?
A pattern of wavy dots
Join an upcoming cohort

Narrative Influence

Beta Cohort 003

$2,500 USD

Dates

Feb 27—Mar 27, 2024

Application Deadline

Feb 22, 2024

|

Bulk purchases

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$2,500 USD

4.7

(28)

·

5 Weeks