Narrative Influence
4.7
(47 ratings)
5 Weeks
·Cohort-based Course
Master influence with a versatile Playbook of 15 Storytelling Methods. Accelerate your high-stakes project in 5 weeks.
Delivered inside
Course overview
Advanced Storytelling Techniques to Influence Key Decision Makers
In this course you will learn next-level narrative frameworks to help you level-up in your career and convey your role and value in any situation.
Whether you’re a tech leader in product, design, data, marketing etc, the challenges are the same:
– How can you influence key executive decision-makers?
– How can you convey something new and technical without hitting a wall of resistance?
– How can you package your narrative to leave a lasting impression on any type of audience?
Maybe you feel stuck in the Messy Middle, trying to sort out bigger questions about your work, identity, and what’s next.
– Want to level-up in your role or company?
– Need to find a different organisation that’s a better fit?
– Plan to launch your own thing (startup or consultancy)?
Here’s what you can expect from the course 👇
Course Outcomes ⛰️
1. Build a narrative for a priority project or high-stakes initiative with immediate ROI
2. Develop 4 skills of influence: Structured thinking. Buy-in. Data storytelling. XFN collaboration.
3. Leave with a playbook of 15 narrative methods that you can use again and again.
4. Unlock a career-defining stack of competencies that protect you from AI taking your job and that’ll elevate you from 95 % of your peers.
Why Narrative? ✨
– We live in the era of data and information overload.
– But the data never speaks for itself.
– Those who can make sense of the story influence and drive complex decisions.
– Storytelling is not just ‘a soft-skill’ or a ‘nice to have.’
– It's a core capability of leadership.
– It’s what you need if you’re trying to get buy-in, investment, or shared action on anything.
– It’s #1 competency required to advance to a C-suite, VP, or Director role.
Format 🙋♀️
– Participate in 5 interactive zoom sessions, with lots of breakouts, peer interaction
– Get mentored by Michael with laser hot seat coaching and peer to peer feedback
– Stay for the After-Party Hangouts “unofficial” extended Q&A; nobody leaves feeling hungry 🙌
– Lifetime access to the recordings, workbooks & templates to build Narrative Intelligence™ over time.
– Case study breakdowns from different industries, e.g. data science, product growth, social change.
– ChatGPT Swipe Files as a bonus with prompts to get AI to do 70% of the heavy lifting for you.
Your Peers 🤝
Join executives, product managers, design leads, marketers, data scientists, people ops, and other disciplines. Plus change-makers, coaches, and consultants from 17 countries. Leaders from Asana, Google, Meta, Autodesk, Mozilla, Cruise, Genentech, Chan Zuckerberg Initiative, Microsoft, Moody's, Zillow, Uber are alumni our recent courses and found them to be a difference-maker.
Who this course is for
01
Fast-Track Leaders
who are in a new, demanding role, full of energy to lead a high-stakes project and need to gain trust and buy-in. Fast.
02
Mid-Career Managers
who feel stuck in the Messy Middle and want to level up, show their value, and redefine perceptions.
03
Expert Consultants
who want to change the system and need to win people over and get buy-in on an important project.
What you’ll get out of this course
Gain Traction on Your High-Stakes Project in 5 Weeks 🏔️
- Build a narrative that gets you buy-in, investment, and translates into immediate ROI
- Practice and apply 15 narrative methods that you can integrate into your workflow anytime you need to organize your thoughts and get your story straight
Pitch Complex Ideas to Any Audience With Ease and Confidence 🪄
- Get past the struggle of explaining something that’s new, different, and technical and challenges the status quo
- Be pitch-ready and build meaningful relationships with Fortune 500 clients, executives, cross-functional collaborators, or any audience you need to influence
Slay the Dragon of Fear and Procrastination 🐉
- Stop wasting hours going in circles trying to frame your ideas, message, presentation, and instead leverage our structured frameworks
- Walk away energized with an applied understanding of narrative methods that perform at the greatest scale of stakes and complexity
Co-Create with Your Cohort - If You Just Want Theory, Skip This Course ⚒️
- Join like-minded product builders, systems thinkers, and industry experts who value both strategic principles and taking action
- Get honest peer to peer feedback as you prototype and refine your narrative. We’re not just learning together, we’re shipping together.
This course includes
Interactive live sessions
Lifetime access to course materials
5 in-depth lessons
Direct access to instructor
9 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Narrative Influence
Course syllabus
4.7
(47 ratings)
What students are saying
Nerdy 🤓 Explainer Video + Testimonials
Recorded in 2017 at Cooper Design, this is an earlier version of our signature SFB Narrative Method
What people are saying
Courtney Hohne
Cinzia Amadio
Sholomi Farrell
Melissa McCabe
Francisco Farias
Lee Kosmac
Shubhang Vishwamitra
Lola Omolola
Alex Deve
John Couch
Meet your facilitators
Michael Margolis
CEO and founder, Storied
Michael Margolis is the founder of Storied; a narrative transformation company. Michael is a narrative teacher and tech philosopher. He leads the world's first learning platform for Narrative Intelligence ™ with courses, coaching, and community for people leading change and transformation.
With a specialty in disruption, he's advised 300+ organizations including Autodesk, Google, Meta, NASA, Uber, and Zillow on some of their most ambitious initiatives. Since 2016, Michael has worked with 15 product teams at Meta, including Groups, Newsfeed, Monetization, Messenger Kids, Social Impact, and Global Business Group. He also has served as faculty for Google UX’s Leadership Development Program and worked closely with the growth and data science orgs at Shopify.
His latest book, Story 10x: Turn the Impossible Into the Inevitable, is available in bookstores, on Kindle, and Audible. Michael is left-handed, color-blind, and eats more chocolate than the average human.
Jodi Bepler
VP of Community
Jodi Bepler is the VP of Community at Storied, a narrative transformation company. As a narrative and operational expert with over 18 years of experience working closely with CEOs, shaping corporate strategy, running business operations, and setting org-wide KPIs and OKRs. As head of community at Storied, she leads the sales/marketing/user experience teams at Storied, a company that helps organizations and leaders craft and communicate their stories to inspire action and change.
Her core competencies include project planning, sales, and client relations, which she has honed through a variety of engagements for clients such as AT&T, Facebook, Google, Verizon, Bloomberg, Hulu, Amex, SAP, and many others. She is passionate about creating meaning and value for employees and customers, and is have a certified Creating Meaning for Employees from Alison. Her mission is to empower businesses to achieve peak performance and impact through the power of storytelling.
Join an upcoming cohort
Narrative Influence
Q2 2024
$1,500 USD
Dates
Application Deadline
Course schedule
4-6 hours per week
Tuesdays
1pm - 4pm PT / 4pm - 7pm ET
- Meet weekly for 3 hours via Zoom
- Lots of peer to peer feedback
- Includes an optional weekly After Party
- With unlimited Q&A and laser coaching
Cohort 003: Feb 27-March 26
5-week sprint
- Tuesday, February 27, 2024
- Tuesday, March 5, 2024
- Tuesday, March 12, 2024
- Tuesday, March 19, 2024
- Tuesday, March 26, 2024
Weekly Assignments
1 to 2 hours per week
- Select readings from our book: Story 10x
- Exercises applied to your project
- Action-based, learn by doing
- Accountability to ship your work
Fancy Intro Video / Story 10x Book Launch 🚀
Recorded in February 2020 at NASDAQ Center in San Francisco, CA
"Those who tell the stories rule the world." - Plato
"Those who tell the stories rule the world." - Plato
Learning is better with cohorts
Active hands-on learning
High-touch, peer to peer, learn by doing
Interactive and project-based
You’ll be interacting with others through breakout rooms and home pod teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Words are the New Code
This is a recording of a keynote that Michael delivered at Microsoft's PM Con 2023. With an audience of 3,000 product managers. It generated a 99% CSAT score, 600+ testimonials. It introduces our thesis for why Narrative Intelligence™ is your greatest superpower in an AI-driven future.
Get this free video
Frequently Asked Questions
What's the refund policy?
Can I get this reimbursed by my company?
Do you have a payment plan available?
What happens if I can’t make a live session?
I am not based in the U.S. Will this be relevant for me?
What is different about this?
Join an upcoming cohort
Narrative Influence
Q2 2024
$1,500 USD
Dates
Application Deadline
Stay in the loop
Sign up to be the first to know about course updates.