Narrative Influence

4.7

(28 ratings)

·

5 Weeks

·

Cohort-based Course

Master influence with a versatile Playbook of 15 Storytelling Methods. Accelerate your high-stakes project in 5 weeks.

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Course overview

Advanced Storytelling Techniques to Influence Key Decision Makers

In this course you will learn next-level narrative frameworks to help you level-up in your career and convey your role and value in any situation.


Whether you’re a tech leader in product, design, data, marketing etc, the challenges are the same:


– How can you influence key executive decision-makers?

– How can you convey something new and technical without hitting a wall of resistance?

– How can you package your narrative to leave a lasting impression on any type of audience?


Maybe you feel stuck in the Messy Middle, trying to sort out bigger questions about your work, identity, and what’s next.


– Want to level-up in your role or company?

– Need to find a different organisation that’s a better fit?

– Plan to launch your own thing (startup or consultancy)?


Here’s what you can expect from the course 👇


Course Outcomes ⛰️

1. Build a narrative for a priority project or high-stakes initiative with immediate ROI

2. Develop 4 skills of influence: Structured thinking. Buy-in. Data storytelling. XFN collaboration.

3. Leave with a playbook of 15 narrative methods that you can use again and again.

4. Unlock a career-defining stack of competencies that protect you from AI taking your job and that’ll elevate you from 95 % of your peers.


Why Narrative? ✨

– We live in the era of data and information overload.

– But the data never speaks for itself. 

– Those who can make sense of the story influence and drive complex decisions.

– Storytelling is not just ‘a soft-skill’ or a ‘nice to have.’

– It's a core capability of leadership.

– It’s what you need if you’re trying to get buy-in, investment, or shared action on anything.

– It’s #1 competency required to advance to a C-suite, VP, or Director role.


Format 🙋‍♀️

– Participate in 5 interactive zoom sessions, with lots of breakouts, peer interaction

– Get mentored by Michael with laser hot seat coaching and peer to peer feedback

– Stay for the After-Party Hangouts “unofficial” extended Q&A; nobody leaves feeling hungry 🙌

– Lifetime access to the recordings, workbooks & templates to build Narrative Intelligence™ over time.

– Case study breakdowns from different industries, e.g. data science, product growth, social change.

– ChatGPT Swipe Files as a bonus with prompts to get AI to do 70% of the heavy lifting for you.


Your Peers 🤝

Join executives, product managers, design leads, marketers, data scientists, people ops, and other disciplines. Plus change-makers, coaches, and consultants from 17 countries. Leaders from Asana, Google, Meta, Autodesk, Mozilla, Cruise, Genentech, Chan Zuckerberg Initiative, Microsoft, Moody's, Zillow, Uber are alumni our recent courses and found them to be a difference-maker.

Who this course is for

01

Fast-Track Leaders

who are in a new, demanding role, full of energy to lead a high-stakes project and need to gain trust and buy-in. Fast.

02

Mid-Career Managers

who feel stuck in the Messy Middle and want to level up, show their value, and redefine perceptions.

03

Expert Consultants

who want to change the system and need to win people over and get buy-in on an important project.

What you’ll get out of this course

Gain Traction on Your High-Stakes Project in 5 Weeks 🏔️
  • Build a narrative that gets you buy-in, investment, and translates into immediate ROI
  • Practice and apply 15 narrative methods that you can integrate into your workflow anytime you need to organize your thoughts and get your story straight
Pitch Complex Ideas to Any Audience With Ease and Confidence 🪄
  • Get past the struggle of explaining something that’s new, different, and technical and challenges the status quo
  • Be pitch-ready and build meaningful relationships with Fortune 500 clients, executives, cross-functional collaborators, or any audience you need to influence
Slay the Dragon of Fear and Procrastination 🐉
  • Stop wasting hours going in circles trying to frame your ideas, message, presentation, and instead leverage our structured frameworks
  • Walk away energized with an applied understanding of narrative methods that perform at the greatest scale of stakes and complexity
Co-Create with Your Cohort - If You Just Want Theory, Skip This Course ⚒️
  • Join like-minded product builders, systems thinkers, and industry experts who value both strategic principles and taking action
  • Get honest peer to peer feedback as you prototype and refine your narrative. We’re not just learning together, we’re shipping together.

This course includes

Interactive live sessions

Lifetime access to course materials

5 in-depth lessons

Direct access to instructor

9 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

    4.7

    (28 ratings)

    What students are saying

    Nerdy 🤓 Explainer Video + Testimonials

    Recorded in 2017 at Cooper Design, this is an earlier version of our signature SFB Narrative Method

    What people are saying

            The methods work so well, and offer transformative structures! I was reminded no matter how good you are, you don't get honest POV when you are shopping your ideas to other great minds. What's amazing about this course is how you run your ideas through the structure.
    Courtney Hohne

    Courtney Hohne

    Chief Stoyteller, Google X Moonshot Factory
            Transformative! Allowed me to get - in a very effective way - actionable insights. The method(s), participatory framework, commitment from other participants, support of the Storied team and most the way Michael leads the sessions created opportunities for learning and growth far beyond that.
    Cinzia Amadio

    Cinzia Amadio

    SVP of Marketing, SilverLine Cruises, Royal Carribbean
            If you are looking for transparent guidance to storytelling strategies look no further! The Narrative Influence sprint provided a life changing perspective. It amazes and inspires.
    Sholomi Farrell

    Sholomi Farrell

    Principal, Global Security Strategic Business Partner, Cruise (Autonomous Vehicles)
            Full of tremendous power and fun. Such a rewarding program. In Narrative Influence I learned how to put new ideas out there without fear. Such an encouraging community.
    Melissa McCabe

    Melissa McCabe

    GM, International, PowerSchool
            The NI playbook is phenomenal. You made it easy. Super clear tools for such advanced concepts. Especially how to structure my thinking. Such a beautiful community.
    Francisco Farias

    Francisco Farias

    Head of People, Ex-Amazon, Ex-Snap
            I listen (and hear) very differently after going through this! Now I have a more effective way to influence and guide the family offices and venture funds that we work with.
    Lee Kosmac

    Lee Kosmac

    Co-founder/Co-CEO, Left Tackle Capital
            Incredible value for the money. I successfully presented my narrative to the exec team. Narrative Influence 5 week sprint got me up to speed fast with the right structures.
    Shubhang Vishwamitra

    Shubhang Vishwamitra

    Senior Director, Product & Engineering, YML
            Super illuminating! Narrative Influence has been a game-changer for my work. I'm seeing that I can change things that seem set in stone… and the sky won’t fall.
    Lola Omolola

    Lola Omolola

    Founder, Female IN, one the largest FB groups in the world with 1.7M members
            Storied's methods have dramatically influenced Facebook. You conceptualized how to present our products’ vision and goals on a massive scale.
    Alex Deve

    Alex Deve

    Director of Product, Meta
            You help innovators express their ideas. Thanks to Storied, my team can now communicate our vision in language the C-suite understands.”
    John Couch

    John Couch

    VP of Product Design, Hulu

    Meet your facilitators

    Michael Margolis

    Michael Margolis

    CEO and founder, Storied

    Michael Margolis is the founder of Storied; a narrative transformation company. Michael is a narrative teacher and tech philosopher. He leads the world's first learning platform for Narrative Intelligence ™ with courses, coaching, and community for people leading change and transformation.


    With a specialty in disruption, he's advised 300+ organizations including Autodesk, Google, Meta, NASA, Uber, and Zillow on some of their most ambitious initiatives. Since 2016, Michael has worked with 15 product teams at Meta, including Groups, Newsfeed, Monetization, Messenger Kids, Social Impact, and Global Business Group. He also has served as faculty for Google UX’s Leadership Development Program and worked closely with the growth and data science orgs at Shopify.


    His latest book, Story 10x: Turn the Impossible Into the Inevitable, is available in bookstores, on Kindle, and Audible. Michael is left-handed, color-blind, and eats more chocolate than the average human.

    Jodi Bepler

    Jodi Bepler

    VP of Community

    Jodi Bepler is the VP of Community at Storied, a narrative transformation company. As a narrative and operational expert with over 18 years of experience working closely with CEOs, shaping corporate strategy, running business operations, and setting org-wide KPIs and OKRs. As head of community at Storied, she leads the sales/marketing/user experience teams at Storied, a company that helps organizations and leaders craft and communicate their stories to inspire action and change.


    Her core competencies include project planning, sales, and client relations, which she has honed through a variety of engagements for clients such as AT&T, Facebook, Google, Verizon, Bloomberg, Hulu, Amex, SAP, and many others. She is passionate about creating meaning and value for employees and customers, and is have a certified Creating Meaning for Employees from Alison. Her mission is to empower businesses to achieve peak performance and impact through the power of storytelling.

    A pattern of wavy dots
    Join an upcoming cohort

    Narrative Influence

    Beta Cohort 004

    $1,500 USD

    Dates

    June 4—July 3, 2024

    Application Deadline

    May 30, 2024

    |

    Bulk purchases

    Course schedule

    4-6 hours per week
    • Tuesdays

      1pm - 4pm PT / 4pm - 7pm ET

      • Meet weekly for 3 hours via Zoom
      • Lots of peer to peer feedback
      • Includes an optional weekly After Party
      • With unlimited Q&A and laser coaching
    • Cohort 003: Feb 27-March 26

      5-week sprint

      • Tuesday, February 27, 2024
      • Tuesday, March 5, 2024
      • Tuesday, March 12, 2024
      • Tuesday, March 19, 2024
      • Tuesday, March 26, 2024
    • Weekly Assignments

      1 to 2 hours per week

      • Select readings from our book: Story 10x
      • Exercises applied to your project
      • Action-based, learn by doing
      • Accountability to ship your work

    Fancy Intro Video / Story 10x Book Launch 🚀

    Recorded in February 2020 at NASDAQ Center in San Francisco, CA
    A pattern of wavy dots

    "Those who tell the stories rule the world." - Plato

    Learning is better with cohorts

    Learning is better with cohorts

    Active hands-on learning

    High-touch, peer to peer, learn by doing

    Interactive and project-based

    You’ll be interacting with others through breakout rooms and home pod teams

    Learn with a cohort of peers

    Join a community of like-minded people who want to learn and grow alongside you

    Free resource

    Words are the New Code

    This is a recording of a keynote that Michael delivered at Microsoft's PM Con 2023. With an audience of 3,000 product managers. It generated a 99% CSAT score, 600+ testimonials. It introduces our thesis for why Narrative Intelligence™ is your greatest superpower in an AI-driven future.

    Get this free video

    Frequently Asked Questions

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    What is different about this?
    A pattern of wavy dots
    Join an upcoming cohort

    Narrative Influence

    Beta Cohort 004

    $1,500 USD

    Dates

    June 4—July 3, 2024

    Application Deadline

    May 30, 2024

    |

    Bulk purchases

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    $1,500 USD

    4.7

    (28)

    ·

    5 Weeks