Lessons from a 4 day workweek: Mentality, Processes & Tools

New
·

10 Days

·

Cohort-based Course

Using data to avoid inaction and create decision and action momentum

Experiences at

IIH Nordic
Google
MeasureCamp
CDOIQ Program
Brand Leadership Community

Course overview

Using Data to Achieve More in Less Time

In a world where burnout is rising and productivity is plateauing, the 4-day work week has emerged as a bold new approach to working smarter—not just harder. But cutting a day from the calendar doesn’t automatically improve output. It takes mindset shifts, data-driven clarity, and systems that prioritize what truly matters.

This course is designed to help professionals, team leads, and decision-makers harness lessons from real-world 4-day work week experiments to create high-impact results with less time.


You’ll learn how to use data as your compass to reduce wasted effort, optimize collaboration, and increase team focus while avoiding the traps of hustle culture and performative busyness.

Through interactive sessions, simulations, and hands-on frameworks, participants will:

1. Explore why traditional time management is failing modern teams.


2. Use data to identify hidden inefficiencies and performance drains.


3 . Shift from time-based to outcome-based productivity models.


4. Design team rituals and systems that support deep focus in fewer hours.\


5 .Lead with clarity, not chaos—building sustainable momentum across workweeks.


6. Each session includes live teaching, real company case studies, group discussions, and individual reflection.


By the end of the course, you’ll walk away with a customized action plan to work fewer hours, make better decisions, and drive greater impact—without burning out your team or yourself.

Who is this course for

01

Executives, managers & senior leaders – Senior leadership looking to instill urgency in their leadership and decision-making.

02

Marketing & Digital professionals – Those who need to move projects and campaigns forward quickly while balancing speed and risk.

03

Entrepreneurs & Business Owners – Individuals who must act fast to seize opportunities and drive business growth.

What you’ll get out of this course

Understand the hidden costs of “looking busy” versus real output

We’ll unpack why activity doesn’t always equal impact—and how staying busy can actually hold you back. You’ll learn to spot vanity productivity and shift your efforts toward work that truly drives results for your team and organization.

Learn how to identify and eliminate time leaks and shallow work

Not all hours are created equal. You’ll learn to detect the silent time-wasters that drain energy and momentum—like excessive meetings, reactive work, or vague priorities—and replace them with structure and focus.

Analyze global case studies of successful 4-day week experiments

We’ll explore real-world examples from companies that have embraced the 4-day work week—what worked, what failed, and why. These case studies will help you draw insights to build a realistic and effective model for your own team.

Use data to define what high-impact work looks like

High-impact work often hides behind the noise. You’ll learn how to use data to clarify what really moves the needle in your role or team—and ensure you're spending your limited hours on the things that matter most.

Apply decision frameworks that enable faster, smarter prioritization

With less time, every decision matters. We’ll introduce you to decision-making models like the 80/20 Rule, OODA Loop, and RAPID, helping you choose wisely, act quickly, and keep things moving without getting stuck in analysis paralysis.

Communicate priorities clearly and align team efforts with measurable outcomes

You’ll learn how to lead with clarity, setting expectations, reducing back-and-forth, and aligning your team around shared goals. This means less confusion, more ownership, and momentum that’s actually sustainable.

Build a roadmap to reduce work hours without reducing results

This isn’t about wishful thinking—it’s about strategic change. You’ll walk away with a clear, tailored plan that helps you or your team achieve more in less time, backed by data, tools, and a fresh mindset.

What’s included

Steen Rasmussen

Live sessions

Learn directly from Steen Rasmussen in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

5 live sessions • 5 lessons

Week 1

Jun 17—Jun 22

    The Myth of Time = Productivity

    • Jun

      17

      The Urgency Mindset – Why Inaction is Costly ( Introductry Class , Optional )

      Tue 6/176:00 PM—7:30 PM (UTC)
    1 more item

    Diagnosing & Overcoming Barriers to Action

    • Jun

      19

      Diagnosing & Overcoming Barriers to Action

      Thu 6/196:00 PM—7:30 PM (UTC)
    1 more item

Week 2

Jun 23—Jun 26

    Driving Urgency Across Teams & Functions

    • Jun

      24

      📄 Building a culture of urgency in leadership & collaboration

      Tue 6/246:00 PM—7:30 PM (UTC)
    1 more item

    Making Decisions Faster & Smarter

    • Jun

      26

      📄 Decision-making strategies for high-impact leadership

      Thu 6/266:00 PM—7:30 PM (UTC)
    1 more item

Post-course

    Sustaining Urgency – Making It a Habit

    • Jul

      8

      📄 Embedding urgency into long-term leadership practices

      Tue 7/86:00 PM—7:30 PM (UTC)
    1 more item

What people are saying

        "Steen has a formidable way of making complex material understandable. He extracts and decodes key information with great speed and ease, thereby creating structure and value for the recipient".
Martin Bo Arndt

Martin Bo Arndt

Senior Sourcing Manager- Nordeaor
        I have had the pleasure of working with Steen in connection to Google Analytics. There is no doubt, that Steen has extensive insight into the world of web analytics. Steen is your man, if you need theoretical web analytics training or sparring.
Peter Meyer 

Peter Meyer 

Implementation Lead- Aller Media Denmark
        I have known Steen for many years, and he is consistently one of the most pleasant, skilled Digital Analytics professionals I know. His ability to comprehend and act within the Digital Analytics business is second to none.
Piotr Birketoft

Piotr Birketoft

Business Development & Integration Specialist -Adeptus
        "Steen has a profound understanding of every bolt and nut in the field of web marketing and web analytics. He's compassionate, result driven, and an excellent orator. His input has been of great value."
Henrik Dessau

Henrik Dessau

Executive Manager - Cell Biotech International A/S
        I attended the Google Partner Sales Master Class at which Steen was the sole presenter. He presented high quality content on his feet for 2 days. Very professional yet engaging style. You can tell he not only knows the theory but has experienced the practice too. Excellent!
Andrew Merrifield

Andrew Merrifield

Director - Get Sales Leads
        I was one of over 50 managers/directors at the Google Sales training programme. Steen provided me with invaluable insight to aspects of company structure, pricing, service that has allowed me to return to my company and make a significant difference to our performance and governance. This is a no nonsense digital expert
Benjamin Corbally

Benjamin Corbally

Director -Full Story Marketing

Meet your instructor

Steen Rasmussen

Steen Rasmussen

As a data nerd with more than 20 years practical experience in digital analytics I have a passion for unlocking the potential of marketing and business in analytics data.


Currently a Director of Data Innovation at IIH Nordic, the company I co-founded in 2005, my job is to drive business growth for our clients through data insights. In connection with this I have worked with hundreds of analytics setup from huge B2C businesses like IKEA, LEGO and Apple to complex B2B companies like UNITY, Microsoft and GE. 


I was also for almost 10 years a teacher in Google’s “Train the Trainer” program, where I taught both other agencies and Google staff - for Google - how to get operational value out of Google Analytics. 


I have shared this knowledge around the world from Silicon Valley to Mumbai and from Vancouver to Dubai trying to make complex ideas relatable and operational.


Beyond speaking, I also serve on industry juries, boards, and educates future analysts and for more than 15 years I have tried to be a active and sharing voice in the industry by hosting, arranging and participating in free peer events like Web Analytics Wednesday, Digital Analytics Hub and MeasureCamps around the world.

A pattern of wavy dots

Join an upcoming cohort

Lessons from a 4 day workweek: Mentality, Processes & Tools

Cohort 1

$490

Dates

June 17—26, 2025

Payment Deadline

June 15, 2025
Get reimbursed
Free resource

The Cost of Inaction, A Philosophy by Steen Rasmussen

This article became the basis for the creation of this cohort-based course. It's an experience-based article that Steen wrote from his 20 years of experience in management and analytics. Steen emphasises that actions need to be taken with urgency but not in a state of panic.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

A pattern of wavy dots

Join an upcoming cohort

Lessons from a 4 day workweek: Mentality, Processes & Tools

Cohort 1

$490

Dates

June 17—26, 2025

Payment Deadline

June 15, 2025
Get reimbursed

$490

10 Days