Success Through Persuasive Storytelling

4.9

(13 ratings)

4 Weeks

Cohort-based Course

If you want to communicate your ideas effectively, get buy-in and drive decisions, this 4-week course is for you!

Previously at

Intuit
Northeastern U.
Synopsys
Texas Instruments
Wadhwani Foundation

This course is popular

10 people enrolled last week.

Course overview

Engage your audience and gain their buy-in consistently!

Learn storytelling systems proven for any occasion. 馃獪


Identify your strengths to create, deliver and refine your first story 馃幀


Start building a portfolio of stories to draw upon. 馃摎


Who is this course for

01

You are a Product Manager who would like to consistently get buy-in from your teams for your winning ideas.

02

You are a Marketer who is tired of trying to persuade leadership about your strategy and inspire consumers about your product.

03

You are an Engineering Manager who finds it a challenge to persuade non-technical execs and project stakeholders.

After taking this course you'll...

Become a confident presenter

You鈥檒l learn to overcome anxiety whether addressing small work groups, or large professional or social audiences, through practice and feedback in small groups. You鈥檒l learn and practice techniques to build on your strengths.

Advocate your cause effectively

You鈥檒l learn to make audience-specific cases through structured storytelling. You'll practice a simple 3-step framework to identify your audience, intent and message, to build a compelling script and delivery. Hone this with feedback from your peers and me.

Build a flywheel

Collect and curate a library of personal stories to draw upon at will. You鈥檒l unearth the stories you already tell and identify more that you can tell. Practice repurposing and retelling the same stories for different audiences and outcomes.

Sharpen the saw

You'll learn to recognize how persuasive speakers utilize stories. Apply them to your own vignettes and stories. Continuously learn from everyone around you, business leaders, politicians, actors, stand up comics, sportsmen and anyone you encounter.

This course includes

4 interactive live sessions

Lifetime access to course materials

30 in-depth lessons

Direct access to instructor

3 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven鈥檚 guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Jun 26鈥擩un 30

    Week dates are set to instructor's time zone

    Events

    • Jun

      26

      Session 1 - SU24-1

      Wed, Jun 26, 3:00 PM - 5:00 PM UTC

    Modules

    • Workshop 1 - Storytelling and You

    • Assignments

    • Getting ready for Workshop 2

  • Week 2

    Jul 1鈥擩ul 7

    Week dates are set to instructor's time zone

    Events

    • Jul

      3

      Session 2 - SU24-1

      Wed, Jul 3, 2:30 PM - 5:00 PM UTC

    Modules

    • Workshop 2 - Science of Stories & Story Structure

    • Assignments

    • Getting ready for Workshop 3

  • Week 3

    Jul 8鈥擩ul 14

    Week dates are set to instructor's time zone

    Events

    • Jul

      10

      Session 3 - SU24-1

      Wed, Jul 10, 2:30 PM - 5:00 PM UTC

    Modules

    • Workshop 3 - Storytelling Toolbox

    • Getting Ready for Workshop 4

  • Week 4

    Jul 15鈥擩ul 17

    Week dates are set to instructor's time zone

    Events

    • Jul

      17

      Session 4 - SU24-1

      Wed, Jul 17, 2:30 PM - 5:00 PM UTC

    Modules

    • Workshop 4 - Nov 16

  • Post-Course

    Modules

    • Graduation

4.9

(13 ratings)

What students are saying

A pattern of wavy dots

The story is NOT the content, it's how you organize the content!


Kendall Haven

Free resource

Building a bank of your stories

As you prepare to become a better storyteller, you need to have a bank of stories that you can draw upon for any occasion. Such a bank of stories, will not only build your confidence but allow you to use the same story or variations of it on different occasions. Use this worksheet to create a bank of stories that you can tap into when you need!


photo: suzy hazelwood via pexels

Get this free resource

See what students are saying

聽聽聽聽聽聽聽聽The class was an empowering experience that ignited my public speaking spirit.聽Now that I've begun learning storytelling and its many competencies from this class I'm no longer in doubt of my ability to address audiences. I highly recommend this course to anyone invested in improving their public speaking or storytelling ability.
David Brade

David Brade

Associate Director of Community Development Initiatives
聽聽聽聽聽聽聽聽I have always struggled with crafting compelling presentations. I wanted to learn to turn a presentation into an experience, so I took the storytelling class. I learned the underlying reasons we are so drawn to 聽stories, and also got several tools to help me build my storytelling skills.聽聽I learned so much from the course and highly recommend it.
Amanda Humphrey

Amanda Humphrey

Chief Research Operations Officer
聽聽聽聽聽聽聽聽This course was an excellent introduction to professional聽storytelling. The breakdown of reference content clarified how to create an engaging聽story, and the practice exercises and feedback enabled me to form and present a聽story聽with confidence. Highly recommended for aspiring聽storytellers.
Roby Paul Kurien

Roby Paul Kurien

Head of Product Development, AllGoVision
聽聽聽聽聽聽聽聽The course was interactive and engaging. I found the material particularly useful to understand and internalize what effective storytelling to an audience looks like. Through multiple short videos of varied styles of narration to diverse audiences we learnt how to deliver to our audience. Overall, I found it very useful.
Abhinav V.

Abhinav V.

A pattern of wavy dots
Join an upcoming cohort

Success Through Persuasive Storytelling

Summer 24 Cohort 1

$1,249 USD

Dates

June 26鈥擩uly 17, 2024

Payment Deadline

June 25, 2024
|

Bulk purchases

Meet your instructor

Sri Srikrishna

Sri Srikrishna

Entrepreneur, author, professor

Storytelling is the most effective way to persuade others, whether you are a leader, manager, team member or an individual contributor.


Over the past twenty years I鈥檝e built multiple businesses鈥攆rom a $75M new product line in 18 months to a bootstrapped global leader in wireless stereo.


As a professor at Northeastern University, a mentor to startups and consultant to growing firms, I鈥檝e trained people鈥攆rom freshman to sixty-year olds鈥攖o be effective storytellers.聽


In this experiential course I鈥檒l teach you practical and proven frameworks and techniques that will empower you to be a persuasive speaker in both professional and social setting.聽

Bikash Chowdhury

Bikash Chowdhury

Entrepreneur, marketing leader

The best brands are not always the ones that have the best product, but the ones that tell the best story.


As a marketing professional, I have been using storytelling for the past 20 years to build brands and businesses.


Whether it is persuading self-employed professionals to use an accounting app at a Fortune 500 company, or showing consumers how a Lock Screen can help them make the most of their moment, I have found storytelling to be a very powerful persuasion tool.


In this course, I will share frameworks and stories from my experience that have helped me in my brand-building journey and show how these can help you too.

A pattern of wavy dots
Join an upcoming cohort

Success Through Persuasive Storytelling

Summer 24 Cohort 1

$1,249 USD

Dates

June 26鈥擩uly 17, 2024

Payment Deadline

June 25, 2024
|

Bulk purchases

Course schedule

4-6 hours per week
  • Wednesdays Jan 17 - Feb 7

    Weekly Workshop 10:30am - 1pm EST

    We will meet over four Fridays, starting Nov 10th.

    • Workshop 1: Wed. Jan 17
    • Workshop 2: Wed. Jan 24


    • Workshop 3: Wed. Jan 31
    • Workshop 4: Wed. Feb 07
  • Personal Project

    2 hours per week

    You will work on one primary storytelling project throughout the class. You'll begin with an introductory storytelling exercise. Subsequently each week you'll work on the identified talk/presentation/story continuously refining towards a final presentation.

  • Weekly Discussion

    1 hour per week

    Each week, we'll have one discussion board to review takeaways from pre-readings and learnings from previous session. Separately you will also provide peer feedback on others' work during live meetings and in-between classes.

  • 2 Bonus Session (optional)

    1PM EST

    Optional office hours follow the 1st and 3rd workshops.

    • AMA with Sri & Bikash
    • Peer networking session in week 1


Free resource

Building a bank of your stories

As you prepare to become a better storyteller, you need to have a bank of stories that you can draw upon for any occasion. Such a bank of stories, will not only build your confidence but allow you to use the same story or variations of it on different occasions. Use this worksheet to create a bank of stories that you can tap into when you need!


photo: suzy hazelwood via pexels

Get this free resource
A pattern of wavy dots
Join an upcoming cohort

Success Through Persuasive Storytelling

Summer 24 Cohort 1

$1,249 USD

Dates

June 26鈥擩uly 17, 2024

Payment Deadline

June 25, 2024
|

Bulk purchases

Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You鈥檒l be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can鈥檛 make a live session?
I work full-time, what is the expected time commitment?
Can I get my company to pay for this?
What鈥檚 the refund policy?
A pattern of wavy dots
Join an upcoming cohort

Success Through Persuasive Storytelling

Summer 24 Cohort 1

$1,249 USD

Dates

June 26鈥擩uly 17, 2024

Payment Deadline

June 25, 2024
|

Bulk purchases

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$1,249 USD

4.9

(13)

4 Weeks