Success Through Persuasive Storytelling

4.9

(4 ratings)

4 Weeks

Cohort-based Course

If you want to communicate your ideas effectively, get buy-in and drive decisions, this 4-week course is for you!

Course overview

Engage your audience and gain their buy-in consistently!

Learn storytelling systems proven for any occasion. 馃獪


Identify your strengths to create, deliver and refine your first story 馃幀


Start building a portfolio of stories to draw upon. 馃摎


Who is this course for

01

You are a Product Manager who would like to consistently get buy-in from your teams for your winning ideas.

02

You are a Marketer who is tired of trying to persuade leadership about your strategy and inspire consumers about your product.

03

You are an Engineering Manager who finds it a challenge to persuade non-technical execs and project stakeholders.

After taking this course you'll...

Become a confident presenter

You鈥檒l learn to overcome anxiety whether addressing small work groups, or large professional or social audiences, through practice and feedback in small groups. You鈥檒l learn and practice techniques to build on your strengths.

Advocate your cause effectively

You鈥檒l learn to make audience-specific cases through structured storytelling. You'll practice a simple 3-step framework to identify your audience, intent and message, to build a compelling script and delivery. Hone this with feedback from your peers and me.

Build a flywheel

Collect and curate a library of personal stories to draw upon at will. You鈥檒l unearth the stories you already tell and identify more that you can tell. Practice repurposing and retelling the same stories for different audiences and outcomes.

Sharpen the saw

You'll learn to recognize how persuasive speakers utilize stories. Apply them to your own vignettes and stories. Continuously learn from everyone around you, business leaders, politicians, actors, stand up comics, sportsmen and anyone you encounter.

Course syllabus

9 modules 鈥 29 lessons 鈥 3 projects
Expand all modules
  • Week 1

    Jan 17鈥擩an 21

    Modules

    • Workshop 1 - Storytelling and You

      We'll get to know one another in the cohort, share stories we tell, and examples we've encountered. We'll analyze videos of good & bad examples of storytelling in business and identify a project that you'll workshop in the course.

    • Assignments

      The concepts we've learned and discussed in Session 1 can be exercised through these assignments in your workbook and feedback for your peers.

    • Getting ready for Workshop 2

      You will begin preparing for Workshop 2 by understanding the structure of stories and the centrality of your audience and the power of storytelling in business.

  • Week 2

    Jan 22鈥擩an 28

    Modules

    • Workshop 2 - Science of Stories & Story Structure

      Why do stories work? What does science tell us? Understanding story structure and utilizing it for your stories

    • Getting ready for Workshop 3

  • Week 3

    Jan 29鈥擣eb 4

    Modules

    • Workshop 3 - Storytelling Toolbox

    • Getting Ready for Workshop 4

  • Week 4

    Feb 5鈥擣eb 7

    Modules

    • Workshop 4 - Nov 16

      Wrapping all that you've learned so far into your personal project, reviewing and redoing it.

  • Post-Course

    Modules

    • Graduation

4.9

(4 ratings)

See what people are saying

聽聽聽聽聽聽聽聽The class was an empowering experience that ignited my public speaking spirit.聽Now that I've begun learning storytelling and its many competencies from this class I'm no longer in doubt of my ability to address audiences. I highly recommend this course to anyone invested in improving their public speaking or storytelling ability.
David Brade

David Brade

聽聽聽聽聽聽聽聽I have always struggled with crafting compelling presentations. I wanted to learn to turn a presentation into an experience, so I took the storytelling class. I learned the underlying reasons we are so drawn to 聽stories, and also got several tools to help me build my storytelling skills.聽聽I learned so much from the course and highly recommend it.
Amanda Humphrey

Amanda Humphrey

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Join an upcoming cohort

Success Through Persuasive Storytelling

Spring 24 Cohort-1

$749 USD

Dates

Jan 17鈥擣eb 7, 2024

Payment Deadline

Jan 15, 2024

|

Bulk purchases

Meet your instructor

Sri Srikrishna

Sri Srikrishna

Entrepreneur, author, professor

Storytelling is the most effective way to persuade others, whether you are a leader, manager, team member or an individual contributor.


Over the past twenty years I鈥檝e built multiple businesses鈥攆rom a $75M new product line in 18 months to a bootstrapped global leader in wireless stereo.


As a professor at Northeastern University, a mentor to startups and consultant to growing firms, I鈥檝e trained people鈥攆rom freshman to sixty-year olds鈥攖o be effective storytellers.聽


In this experiential course I鈥檒l teach you practical and proven frameworks and techniques that will empower you to be a persuasive speaker in both professional and social setting.聽

Bikash Chowdhury

Bikash Chowdhury

Entrepreneur, marketing leader

The best brands are not always the ones that have the best product, but the ones that tell the best story.


As a marketing professional, I have been using storytelling for the past 20 years to build brands and businesses.


Whether it is persuading self-employed professionals to use an accounting app at a Fortune 500 company, or showing consumers how a Lock Screen can help them make the most of their moment, I have found storytelling to be a very powerful persuasion tool.


In this course, I will share frameworks and stories from my experience that have helped me in my brand-building journey and show how these can help you too.

A pattern of wavy dots
Join an upcoming cohort

Success Through Persuasive Storytelling

Spring 24 Cohort-1

$749 USD

Dates

Jan 17鈥擣eb 7, 2024

Payment Deadline

Jan 15, 2024

|

Bulk purchases

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The story is NOT the content, it's how you organize the content!


Kendall Haven

Course schedule

4-6 hours per week
  • Fridays Nov 10 - Dec 8

    Weekly Workshop 11:00am - 1pm EST

    We will meet over four Fridays, starting Nov 10th.

    • Workshop 1: Fri. Nov 10
    • Workshop 2: Fri. Nov 17


    • Workshop 3: Fri. Dec 01
    • Workshop 4: Fri. Dec 08
  • Personal Project

    2 hours per week

    You will work on one primary storytelling project throughout the class. You'll begin with an introductory storytelling exercise. Subsequently each week you'll work on the identified talk/presentation/story continuously refining towards a final presentation.

  • Weekly Discussion

    1 hour per week

    Each week, we'll have one discussion board to review takeaways from pre-readings and learnings from previous session. Separately you will also provide peer feedback on others' work during live meetings and in-between classes.

  • 2 Bonus Session (optional)

    2PM EST

    Optional office hours follow the 1st and 3rd workshops.

    • AMA with Sri & Bikash
    • Peer networking session in week 1


A pattern of wavy dots
Join an upcoming cohort

Success Through Persuasive Storytelling

Spring 24 Cohort-1

$749 USD

Dates

Jan 17鈥擣eb 7, 2024

Payment Deadline

Jan 15, 2024

|

Bulk purchases

Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You鈥檒l be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can鈥檛 make a live session?
I work full-time, what is the expected time commitment?
Can I get my company to pay for this?
What鈥檚 the refund policy?
A pattern of wavy dots
Join an upcoming cohort

Success Through Persuasive Storytelling

Spring 24 Cohort-1

$749 USD

Dates

Jan 17鈥擣eb 7, 2024

Payment Deadline

Jan 15, 2024

|

Bulk purchases

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$749 USD

4.9

(4)

4 Weeks