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Success Through Persuasive Storytelling

9.7

(3 ratings)

·

4 Weeks

·

Cohort-based Course

If you want to communicate your ideas effectively, get buy-in and drive decisions, this 3.5 week course is for you!

Hosted by

Sri Srikrishna and Bikash Chowdhury

3x Entrepreneur, Mentor & Professor with 20+ years of global storytelling

Course overview

Engage your audience and gain their buy-in consistently!

Learn storytelling systems proven for any occasion. 🪜


Identify your strengths to create, deliver and refine your first story 🎬


Start building a portfolio of stories to draw upon. 📚


Who is this course for

01

You are a Product Manager who would like to consistently get buy-in from your teams for your winning ideas.

02

You are a Marketer who is tired of trying to persuade leadership about your strategy and inspire consumers about your product.

03

You are an Engineering Manager who finds it a challenge to persuade non-technical execs and project stakeholders.

After taking this course you'll...

Become a confident presenter

You’ll learn to overcome anxiety whether addressing small work groups, or large professional or social audiences, through practice and feedback in small groups. You’ll learn and practice techniques to build on your strengths.

Advocate your cause effectively

You’ll learn to make audience-specific cases through structured storytelling. You'll practice a simple 3-step framework to identify your audience, intent and message, to build a compelling script and delivery. Hone this with feedback from your peers and me.

Build a flywheel

Collect and curate a library of personal stories to draw upon at will. You’ll unearth the stories you already tell and identify more that you can tell. Practice repurposing and retelling the same stories for different audiences and outcomes.

Sharpen the saw

You'll learn to recognize how persuasive speakers utilize stories. Apply them to your own vignettes and stories. Continuously learn from everyone around you, business leaders, politicians, actors, stand up comics, sportsmen and anyone you encounter.

9.7

(3 ratings)

See what people are saying

        The class was an empowering experience that ignited my public speaking spirit. Now that I've begun learning storytelling and its many competencies from this class I'm no longer in doubt of my ability to address audiences. I highly recommend this course to anyone invested in improving their public speaking or storytelling ability.
David Brade

David Brade

        I have always struggled with crafting compelling presentations. I wanted to learn to turn a presentation into an experience, so I took the storytelling class. I learned the underlying reasons we are so drawn to  stories, and also got several tools to help me build my storytelling skills.  I learned so much from the course and highly recommend it.
Amanda Humphrey

Amanda Humphrey

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Meet your instructor

Sri Srikrishna

Sri Srikrishna

Entrepreneur, author, professor

Storytelling is the most effective way to persuade others, whether you are a leader, manager, team member or an individual contributor.


Over the past twenty years I’ve built multiple businesses—from a $75M new product line in 18 months to a bootstrapped global leader in wireless stereo.


As a professor at Northeastern University, a mentor to startups and consultant to growing firms, I’ve trained people—from freshman to sixty-year olds—to be effective storytellers. 


In this experiential course I’ll teach you practical and proven frameworks and techniques that will empower you to be a persuasive speaker in both professional and social setting. 

Bikash Chowdhury

Bikash Chowdhury

Entrepreneur, marketing leader

The best brands are not always the ones that have the best product, but the ones that tell the best story.


As a marketing professional, I have been using storytelling for the past 20 years to build brands and businesses.


Whether it is persuading self-employed professionals to use an accounting app at a Fortune 500 company, or showing consumers how a Lock Screen can help them make the most of their moment, I have found storytelling to be a very powerful persuasion tool.


In this course, I will share frameworks and stories from my experience that have helped me in my brand-building journey and show how these can help you too.

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Course syllabus

01

Your goals and storytelling

We'll begin with a self assessment of your storytelling skills. Your peer group will provide an initial assessment of your technique. We'll develop a shared definition of storytelling, understand why our brains love good stories and the power of storytelling in business. You'll learn the most common story structures and set individual goals.

02

Good and bad ways to tell stories

We will analyze a variety of business speakers—from great to merely good to the truly terrible. From this you will learn and practice the tactics and tools of building good stories. Based on the peer feedback from session 1 and the lessons of session 2, you'll identify specific areas to work on individually. Identify your refined final project.

03

Building your speech

You'll learn from your peers of storytelling successes or disasters that they've encountered first hand. You'll exercise the pre-story checklist—your audience, intent and message, outline your speech using one of the story structures you've learnt and complete a first draft of your speech. You'll identify candidate stories that you'll use.

04

Telling Your Story

You put together all that you learnt to deliver a compelling story. You refine your script, top it up with appropriate body language, vocal variety and the use of props with a clear opening hook, crisp middle and strong ending. You'll provide one another feedback, learn from observed best practices and make a plan for continuous learning.

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The story is NOT the content, it's how you organize the content!


Kendall Haven

Course schedule

4-6 hours per week
  • Oct 26 - Nov 16 Wednesdays

    Weekly Workshop 11:00am - 1pm EST

    We will meet over four Wednesdays, starting Oct 26th.

    • Workshop 1: Wed. Oct 26
    • Workshop 2: Wed. Nov 2
    • Workshop 3: Wed. Nov 9
    • Workshop 4: Wed. Nov 16
  • Personal Project

    2 hours per week

    You will work on one primary storytelling project throughout the class. You'll begin with an introductory storytelling exercise. Subsequently each week you'll work on the identified talk/presentation/story continuously refining towards a final presentation.

  • Weekly Discussion

    1 hour per week

    Each week, we'll have one discussion board to review takeaways from pre-readings and learnings from previous session. Separately you will also provide peer feedback on others' work during live meetings and in-between classes.

  • 2 Bonus Session (optional)

    2PM EST

    Optional office hours follow the 1st and 3rd workshops.

    • AMA with Sri & Bikash
    • Peer networking session in week 1


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Success Through Persuasive Storytelling

Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Can I get my company to pay for this?
What’s the refund policy?
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