Success Through Persuasive Storytelling
4.8 (20)
4 Weeks
·Cohort-based Course
If you want to communicate your ideas effectively, get buy-in and drive decisions, this 4-week course is for you!
Success Through Persuasive Storytelling
4.8 (20)
4 Weeks
·Cohort-based Course
If you want to communicate your ideas effectively, get buy-in and drive decisions, this 4-week course is for you!
Previously at
Course overview
Engage your audience and gain their buy-in consistently!
Learn storytelling systems proven for any occasion. 🪜
Identify your strengths to create, deliver and refine your first story 🎬
Start building a portfolio of stories to draw upon. 📚
Who is this course for
01
You are a Product Manager who would like to consistently get buy-in from your teams for your winning ideas.
02
You are a Marketer who is tired of trying to persuade leadership about your strategy and inspire consumers about your product.
03
You are an Engineering Manager who finds it a challenge to persuade non-technical execs and project stakeholders.
After taking this course you'll...
Become a confident presenter
You’ll learn to overcome anxiety whether addressing small work groups, or large professional or social audiences, through practice and feedback in small groups. You’ll learn and practice techniques to build on your strengths.
Advocate your cause effectively
You’ll learn to make audience-specific cases through structured storytelling. You'll practice a simple 3-step framework to identify your audience, intent and message, to build a compelling script and delivery. Hone this with feedback from your peers and me.
Build a flywheel
Collect and curate a library of personal stories to draw upon at will. You’ll unearth the stories you already tell and identify more that you can tell. Practice repurposing and retelling the same stories for different audiences and outcomes.
Sharpen the saw
You'll learn to recognize how persuasive speakers utilize stories. Apply them to your own vignettes and stories. Continuously learn from everyone around you, business leaders, politicians, actors, stand up comics, sportsmen and anyone you encounter.
This course includes
4 interactive live sessions
Lifetime access to course materials
32 in-depth lessons
Direct access to instructor
4 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Success Through Persuasive Storytelling
Course syllabus
Week 1
Week 2
Week 3
4.8 (20 ratings)
What students are saying
Building a bank of your stories
As you prepare to become a better storyteller, you need to have a bank of stories that you can draw upon for any occasion. Such a bank of stories, will not only build your confidence but allow you to use the same story or variations of it on different occasions. Use this worksheet to create a bank of stories that you can tap into when you need!
photo: suzy hazelwood via pexels
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The story is NOT the content, it's how you organize the content!
Kendall Haven
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David Brade
Amanda Humphrey
Roby Paul Kurien
Abhinav V.
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Success Through Persuasive Storytelling
Meet your instructor
Sri Srikrishna
Entrepreneur, author, professor
Storytelling is the most effective way to persuade others, whether you are a leader, manager, team member or an individual contributor.
Over the past twenty years I’ve built multiple businesses—from a $75M new product line in 18 months to a bootstrapped global leader in wireless stereo.
As a professor at Northeastern University, a mentor to startups and consultant to growing firms, I’ve trained people—from freshman to sixty-year olds—to be effective storytellers.
In this experiential course I’ll teach you practical and proven frameworks and techniques that will empower you to be a persuasive speaker in both professional and social setting.
Bikash Chowdhury
Entrepreneur, marketing leader
The best brands are not always the ones that have the best product, but the ones that tell the best story.
As a marketing professional, I have been using storytelling for the past 20 years to build brands and businesses.
Whether it is persuading self-employed professionals to use an accounting app at a Fortune 500 company, or showing consumers how a Lock Screen can help them make the most of their moment, I have found storytelling to be a very powerful persuasion tool.
In this course, I will share frameworks and stories from my experience that have helped me in my brand-building journey and show how these can help you too.
Story as a Powerful Opening for Your Data Presentation: A Breakdown
There are a variety of ways to make the opening of your presentation impactful. Storytelling when done well, is one of the best ways to do it. And it can be done in under 2-3 minutes as you'll see in this breakdown of a data presentation.
photo: thisisengineering via pexels
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Success Through Persuasive Storytelling
Course schedule
4-6 hours per week
Weekly Workshop
We will meet once a week for four weeks
11AM-1PM EST
- Session 1: Storytelling & You - good & bad storytelling in real life
- Session 2: The Science of Stories - concepts and why they work
- Session 3: Scripting & Toolbox - applying what you've learnt
- Session 4: Delivering
Personal Project
2 hours per week
You will work on one primary storytelling project throughout the class. You'll begin with an introductory storytelling exercise. Subsequently each week you'll work on the identified talk/presentation/story continuously refining towards a final presentation.
Weekly Discussion
1 hour per week
Each week, we'll have one discussion board to review takeaways from pre-readings and learnings from previous session. Separately you will also provide peer feedback on others' work during live meetings and in-between classes.
2 Bonus Session (optional)
1PM EST
Optional office hours follow the 1st and 3rd workshops.
- AMA with Sri & Bikash
- Peer networking session in week 1
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Success Through Persuasive Storytelling
Learning is better with cohorts
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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Success Through Persuasive Storytelling
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Story as a Powerful Opening for Your Data Presentation: A Breakdown
There are a variety of ways to make the opening of your presentation impactful. Storytelling when done well, is one of the best ways to do it. And it can be done in under 2-3 minutes as you'll see in this breakdown of a data presentation.
photo: thisisengineering via pexels
Get this free resource