If you want to communicate your ideas effectively, get buy-in and drive decisions, this 4-week course is for you!
Learn storytelling systems proven for any occasion. 🪜
Identify your strengths to create, deliver and refine your first story 🎬
Start building a portfolio of stories to draw upon. 📚
You are a Product Manager who would like to consistently get buy-in from your teams for your winning ideas.
You are a Marketer who is tired of trying to persuade leadership about your strategy and inspire consumers about your product.
You are an Engineering Manager who finds it a challenge to persuade non-technical execs and project stakeholders.
You’ll learn to overcome anxiety whether addressing small work groups, or large professional or social audiences, through practice and feedback in small groups. You’ll learn and practice techniques to build on your strengths.
You’ll learn to make audience-specific cases through structured storytelling. You'll practice a simple 3-step framework to identify your audience, intent and message, to build a compelling script and delivery. Hone this with feedback from your peers and me.
Collect and curate a library of personal stories to draw upon at will. You’ll unearth the stories you already tell and identify more that you can tell. Practice repurposing and retelling the same stories for different audiences and outcomes.
You'll learn to recognize how persuasive speakers utilize stories. Apply them to your own vignettes and stories. Continuously learn from everyone around you, business leaders, politicians, actors, stand up comics, sportsmen and anyone you encounter.
Success Through Persuasive Storytelling
Jan 17—Jan 21
We'll get to know one another in the cohort, share stories we tell, and examples we've encountered. We'll analyze videos of good & bad examples of storytelling in business and identify a project that you'll workshop in the course.
The concepts we've learned and discussed in Session 1 can be exercised through these assignments in your workbook and feedback for your peers.
You will begin preparing for Workshop 2 by understanding the structure of stories and the centrality of your audience and the power of storytelling in business.
Jan 22—Jan 28
Why do stories work? What does science tell us? Understanding story structure and utilizing it for your stories
Jan 29—Feb 4
Feb 5—Feb 7
Wrapping all that you've learned so far into your personal project, reviewing and redoing it.
Entrepreneur, author, professor
Storytelling is the most effective way to persuade others, whether you are a leader, manager, team member or an individual contributor.
Over the past twenty years I’ve built multiple businesses—from a $75M new product line in 18 months to a bootstrapped global leader in wireless stereo.
As a professor at Northeastern University, a mentor to startups and consultant to growing firms, I’ve trained people—from freshman to sixty-year olds—to be effective storytellers.
In this experiential course I’ll teach you practical and proven frameworks and techniques that will empower you to be a persuasive speaker in both professional and social setting.
Entrepreneur, marketing leader
The best brands are not always the ones that have the best product, but the ones that tell the best story.
As a marketing professional, I have been using storytelling for the past 20 years to build brands and businesses.
Whether it is persuading self-employed professionals to use an accounting app at a Fortune 500 company, or showing consumers how a Lock Screen can help them make the most of their moment, I have found storytelling to be a very powerful persuasion tool.
In this course, I will share frameworks and stories from my experience that have helped me in my brand-building journey and show how these can help you too.
The story is NOT the content, it's how you organize the content!
Weekly Workshop 11:00am - 1pm EST
We will meet over four Fridays, starting Nov 10th.
2 hours per week
You will work on one primary storytelling project throughout the class. You'll begin with an introductory storytelling exercise. Subsequently each week you'll work on the identified talk/presentation/story continuously refining towards a final presentation.
1 hour per week
Each week, we'll have one discussion board to review takeaways from pre-readings and learnings from previous session. Separately you will also provide peer feedback on others' work during live meetings and in-between classes.
Optional office hours follow the 1st and 3rd workshops.
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Sign up to be the first to know about course updates.