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News SEO Playbook

4.9

(4 ratings)

6 Weeks

Cohort-based Course

Grow your audience exponentially – learn how to design a robust editorial strategy with proven SEO tactics at its foundation.

Class is in session

News SEO Playbook

4.9

(4 ratings)

6 Weeks

Cohort-based Course

Grow your audience exponentially – learn how to design a robust editorial strategy with proven SEO tactics at its foundation.

Hosted by

Vahe Arabian

15+ years SEO & audience growth veteran, speaker, trainer, publisher, consultant

Vahe Arabian

15+ years SEO & audience growth veteran, speaker, trainer, publisher, consultant

Course overview

Advanced course on setting up SEO-based editorial strategies and workflows

By the end of the course, you will not only have the theoretical knowledge of how to set up a winning editorial strategy, but you will have the practical skills to design and implement one! Your Capstone Project will be designing an editorial playbook of your own. Every strategy taught in the course has been developed based on the specific needs of news media publishers. The tactics that you will learn have been implemented on dozens of publisher sites, resulting in short-term wins and long-term success.

Who is this course for

SEO specialists of publishers of all sizes

Editorial operations leads at medium and large news publishers

Digital and audience development leaders at medium and large news publishers

SEO specialists of publishers of all sizes

Editorial operations leads at medium and large news publishers

Digital and audience development leaders at medium and large news publishers

Outcomes and resources

Instant implementation of learnings

Following each session, you will be equipped with practical insights and best practices that you can implement as you go.

Ready-to-use templates

No need to develop internal templates and processes. Access the many templates shared in the course, make a copy, plug in your own data and you are set to go!

One-on-one support

Following the completion of the course, you will be able to schedule up to three one-on-one sessions with the instructor to review your implementation progress and identify the next step(s).

Short-term wins and long-term growth

The learnings in this course will enable you to achieve a number of quick wins and see almost immediate improvements in organic traffic while also setting up a scalable long-term strategy that will continuously deliver results.

This course includes

Interactive live sessions

Lifetime access to course materials

40 in-depth lessons

Direct access to instructor

3 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

Week 1
May 14—May 19
Week dates are set to instructor's time zone
Modules
Introduction, Capstone Project Review, and Technical SEO (Part 1)
Introduction, Capstone Project Review, and Technical SEO (Part 1)
6 Lessons
Technical SEO (Part 2): Schema, crawl speed and frequency, ads and popups
Technical SEO (Part 2): Schema, crawl speed and frequency, ads and popups
3 Lessons • 1 Project
Technical Audit Template
Technical Audit Template
1 Lesson
Week 2
May 20—May 26
Week dates are set to instructor's time zone
Modules
Content SEO (Part 1): E-E-A-T, content clustering, titles and headlines + more
Content SEO (Part 1): E-E-A-T, content clustering, titles and headlines + more
6 Lessons • 1 Project
Content SEO (Part 2): Video content, image optimization, internal linking
Content SEO (Part 2): Video content, image optimization, internal linking
3 Lessons
Week 3
May 27—Jun 2
Week dates are set to instructor's time zone
Modules
Tactics (Part 1): SGE, Content Velocity, Top Stories, Google Trends
Tactics (Part 1): SGE, Content Velocity, Top Stories, Google Trends
4 Lessons
Tactics (Part 2): Live blogs, Web Stories, Google Discover
Tactics (Part 2): Live blogs, Web Stories, Google Discover
3 Lessons
Week 4
Jun 3—Jun 9
Week dates are set to instructor's time zone
Modules
Metrics: News Content Insights, GA power usage, tracking competitors
Metrics: News Content Insights, GA power usage, tracking competitors
3 Lessons
Diagnosing Performance: Impact of algorithmic changes on performance
Diagnosing Performance: Impact of algorithmic changes on performance
3 Lessons
Week 5
Jun 10—Jun 16
Week dates are set to instructor's time zone
Modules
Editorial Workflows (Part 1): Design, implementation, assessment
Editorial Workflows (Part 1): Design, implementation, assessment
4 Lessons
Editorial Workflows (Part 2): Optimization using AI
Editorial Workflows (Part 2): Optimization using AI
3 Lessons
Week 6
Jun 17—Jun 18
Week dates are set to instructor's time zone
Modules
Capstone Project Presentation
Capstone Project Presentation
1 Project
Wrap-up
Wrap-up
1 Lesson

4.9

(4 ratings)

What students are saying

More testimonials from past students

Eight intense sessions over four weeks with hours of new content to watch and digest and on top of that - an assignment! Was it worth it? Definitely! Did I learn something new? You bet! Will I be able to apply it in my day-to-day job? I've started already Thanks, Vahe Arabian for the knowledge, experience and your time.

Antanina Ševerdiajeva

Digital Publishing SEO Specialist

The course is the best holistic product I’ve ever seen for SEOs that work with publishers: it covers deeply all aspects from strategy to tactics, going through key technical drivers. Vahe’s ability to explain complex things in a way that anyone can learn about SEO for publishers is an aggregated value

Nicolás Billia

News Head of SEO Strategy, nomadic

A 6-week course that will give you the practical knowledge you need to set up winning editorial strategies and optimized workflows based on proven SEO strategies.

Meet your instructor

Vahe Arabian

I’m Vahe, the founder of State of Digital Publishing and SODP Media. Like other publishers I work in the trenches to build and grow content and media properties. I also create insights, resources and a community that fosters knowledge sharing and industry collaboration.

I’m a 15-year SEO & audience growth veteran, content strategist for publishers, and explorer of digital media and technology trends.

In my vast experience of working with digital publishing companies, I have helped publishers of all sizes exponentially increase their reach through concise SEO strategies and effective editorial workflows that reflect their business and monetization model.

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