(Yes, that is her real name.)

I got my start in video production appearing in product videos for Zappos.com back in 2015, where I produced thousands of videos for years. That environment helped set a solid foundation for my video career, allowing much creative liberty and freedom to have fun with presenting.

I’ve built upon the same energy and ideals in the rest of my video work since then–continuing a career of producing video content for numerous brands & businesses of all sizes, learning how to film + edit, and developing a real passion for strategy & messaging along the way.

At one point I realized there was a pretty prominent gap between marketing and video production departments. It wasn't uncommon for there to be miscommunication and misunderstanding between the two, mainly because they are two very different worlds. A lot of branded video content tends to either be overproduced with no concrete strategy, or nonexistent because there was not enough direction/bandwidth to create consistently.

After spending time on both sides in the corporate world, I found the most effective videos:

Are built on consistency
Have a realistic production workflow
Prioritize the viewer before themselves
Consider the larger picture
Align with brand goals

Since then, I've started a my own business helping brands & creators create content that gets them discovered, and most importantly, content that works for them. Many brands spend too much time, money, and energy on the overproduced content only to get no views.

I've helped businesses of all sizes find their own groove in the video world by utilizing their available resources, designing practical workflows, and creating thoughtful content with intention to reach their target audiences.

I believe anyone with specialized knowledge/experience can create videos that impact people they would have never been able to reach otherwise. The only real qualification is being open to trying new things and being dedicated to doing the work.

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