Go to Markets Reimagined


(3 ratings)


2 Weeks


Cohort-based Course

Learn how to run a launch that leads to takeoff.

Course overview

Launches made easy

Every successful product is driven by its story, the ability to capture customers, and growth strategies.

Together, we'll dig into product marketing foundations and build up your skillset so you learn how to run a go-to-market in 10 days, no matter what your current job or industry. You'll learn fresh frameworks that aren't Google-able, created after 12+ years of launching 100+ products and services.

You'll never think about competitive analysis, market & user research, positioning, or marketing strategy the same way again.

You'll feel relief knowing that there is a more intuitive, fun way to bring products + services to market. And bonus: it can feel really easy.

"Wow, this was like 'go-to-markets made easy.'" - Jose C., Previous Cohort Student

Why learn with me?

I've built and led product marketing functions for 12+ years at companies like LinkedIn and Crunchbase, and worked with over 70+ clients including PayPal, Absolut Vodka, and Intuit.

I've launched luxury meditation pillows, functional mushroom beverages, manufacturing companies, therapy practices, jewelry brands, and so much more. These frameworks are applicable to any modern company that is launching online and you'll get Q&A time so we can dial in the details for your specific product/service.

I've distilled what I know into this live cohort-based course and keep it small for a high-value, high-touch experience.

Limited spots available.

Who is this course for


People who have something to launch and want to bring it to market with confidence.


Individuals looking to build product + content marketing skills with modern frameworks that feel creative (NOT outdated textbook models).


People who want to nail launches across website, email, social, partnerships, and more so that the product or service actually takes off.


Early-stage marketers who have never had structured training and want to learn from a seasoned marketing expert.


Content, growth, and general marketers interested in how what goes into a go-to-market and build product marketing skillset.

What you’ll get out of this course

100% Confidence in GTM Operations

Leave knowing that you have all the teachings, tricks, and templates you need for successful go-to-markets.

I've developed custom templates from 12+ years of experience that you get to keep *forever*.

Market and User Research

Explore your ideal customer in ways you've never seen (that give you real insights to what they're looking for) and learn how to start valuable conversations with them.

Competitive Analysis + Inspiration Discovery

Competition is an ally, not an enemy. Look at competitors with fresh eyes and extract insights from others that level up your story with my signature Inspiration Discovery Method. A cohort favorite.

Positioning and Messaging

Messaging should feel like it comes from a human. Together we help you shape messaging with the right data, for the right audience, at the right time, along with the *freshest* content marketing tips to ensure that what you write (and edit 100x) actually lands.

Marketing Strategy and Launch Plan (Go-To-Market)

Strategy doesn't have to be scary, and launches can feel simple. Together we use case studies and templates to formulate your plan based off of a bespoke strategy created with simple prompts. Mentor + peer feedback refines your plan for success.

Real-Time Practice

Get hands-on, heads-down time to apply these concepts and frameworks. You'll test material with peers, get live feedback, and have access to office hours so you leave feeling like you could run a launch in your sleep.

This course includes

7 interactive live sessions

Lifetime access to course materials

14 in-depth lessons

Direct access to instructor

6 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Apr 29—May 5

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Week 2

    May 6—May 10

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Post-Course


    • Orientation and Product Marketing Foundations

    • Competitive Analysis

    • Market and User Research (Async)

    • Positioning and Messaging Workshop

    • Marketing Strategy and Launch Planning (Go-To-Market)

    • Looking Ahead: Demo Day


(3 ratings)

What students are saying

Meet your instructor

Samantha Mullett

Samantha Mullett

Leadership & Business Coach

What does a luxury meditation pillow and a crypto wallet have in common? Nothing, except that they are two of over 100 products + services I've launched to date.

As a product marketing leader for 10+ years and Fortune 500 GTM Strategic Advisor, I've noticed a pattern: people who are responsible for launches struggle to incorporate successful strategies because they move too fast with too little information.

Based on frameworks I've used in the early days of LinkedIn, Crunchbase, and Chainalysis, as well as a marketing leader for 50+ clients across tech, CPG, and professional services, I've developed go-to-market methodologies and frameworks that are proven to catch fire. No matter how big or small your thing is or how much $$$ you have in the bank, I want you to feel confident knowing that you're launching with the proper equipment and know-how to reach as many (of the right) people as possible.

I've distilled what I know into this course: how to launch anything successfully and ultimately grow products into product-market fit.

Together, we'll dig into product marketing foundations and build up your skillset so you feel confident owning go-to-markets whether you're an established PMM, a new founder, or a curious dabbler with an idea.

Questions? Reach out on LinkedIn:


A pattern of wavy dots
Be the first to know about upcoming cohorts

Go to Markets Reimagined


Bulk purchases

Course schedule

3-4 hours per week
  • Workshop 1: Orientation and Product Marketing Foundations

    1-hour Live Workshop

    Prepare to set goals and dive in. Orientation is where we get to know one another and learn the ins and outs of this bootcamp so you leave feeling confident in go-to-markets.

  • Workshop 2: Competitive Analysis Reworked

    1-hour Live Workshop

    Competitor research? SWOT Analysis? Outdated. Get a fresh perspective on how to conduct 'competitor research' and get ready to play! This workshop is a student favorite.

  • Workshop 3: Market and User Research

    1.5-hour Live Workshop

    Learn what to ask and how to get the answers you need to create an informed go-to-market strategy. This work is key to finding product-market fit and making sure your launch works.

  • Workshop 4: Positioning and Messaging

    1-hour Live Workshop

    Become a storytelling master after this workshop. Explore case studies and get real-time practice to refine your messaging.

  • Workshop 5: Marketing Strategy and Launch (Go-To-Market) Planning

    1.5-hour Live Workshop

    Everything you've learned goes into this one, critical workshop. Learn how to set OKRs, create a go-to-market strategy, build a go-to-market plan, establish project management, align stakeholders, and execute for success.

  • Workshop 6: Looking Ahead, Demo Day

    1-hour Live Workshop

    Congrats, you made it! Demo Day is where we share what we've created in this course + look at next steps. Get specific, actionable feedback on your positioning, research plans, GTM strategy, and more. Leave with all your questions answered and 1:1 time to set you up for success.

  • Bonus Trainings


    This program focuses more on doing and less on lecture, so these bonus trainings are here to support your learning journey. They include:

    • Cracking the Code of Product-Market Fit
    • How to Become an Effective Product Marketing Leader
    • ...and more!
  • Open Office Hours (Optional)

    1 hour/week

    Ask questions and get 1:1 support no matter where you're at. If you can't attend office hours, schedule 1:1 time with me ($350/hr value).

Free resource

Get early access to my upcoming course

Save your spot 👇

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and live feedback sessions

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

When will the workshops be scheduled?
What is a cohort-based course?
Will sessions be recorded?
How do I get this reimbursed by my company?
I work full-time, what is the expected time commitment?
Will there be networking opportunities?
Is there a refund policy?
Is it possible to run a private cohort for my company?

Stay in the loop

Sign up to be the first to know about course updates.

A pattern of wavy dots
Be the first to know about upcoming cohorts

Go to Markets Reimagined


Bulk purchases