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Go to Markets Reimagined

2 Weeks

Cohort-based Course

Learn how to run a launch that leads to takeoff.

Go to Markets Reimagined

2 Weeks

Cohort-based Course

Learn how to run a launch that leads to takeoff.

Hosted by

Samantha Mullett

Leadership & Business Coach | Ex-LinkedIn, Adobe, Chainalysis, Crunchbase

Samantha Mullett

Leadership & Business Coach | Ex-LinkedIn, Adobe, Chainalysis, Crunchbase

Course overview

Launches made easy

Every successful product is driven by its story, the ability to capture customers, and growth strategies.

Together, we'll dig into product marketing foundations and build up your skillset so you learn how to run a go-to-market in 10 days, no matter what your current job or industry. You'll learn fresh frameworks that aren't Google-able, created after 12+ years of launching 100+ products and services.

You'll never think about competitive analysis, market & user research, positioning, or marketing strategy the same way again.

You'll feel relief knowing that there is a more intuitive, fun way to bring products + services to market. And bonus: it can feel really easy.

"Wow, this was like 'go-to-markets made easy.'" - Jose C., Previous Cohort Student

Why learn with me?

I've built and led product marketing functions for 12+ years at companies like LinkedIn and Crunchbase, and worked with over 70+ clients including PayPal, Absolut Vodka, and Intuit.

I've launched luxury meditation pillows, functional mushroom beverages, manufacturing companies, therapy practices, jewelry brands, and so much more. These frameworks are applicable to any modern company that is launching online and you'll get Q&A time so we can dial in the details for your specific product/service.

I've distilled what I know into this live cohort-based course and keep it small for a high-value, high-touch experience.

Limited spots available.

Who is this course for

People who have something to launch and want to bring it to market with confidence.

Individuals looking to build product + content marketing skills with modern frameworks that feel creative (NOT outdated textbook models).

People who want to nail launches across website, email, social, partnerships, and more so that the product or service actually takes off.

People who have something to launch and want to bring it to market with confidence.

Individuals looking to build product + content marketing skills with modern frameworks that feel creative (NOT outdated textbook models).

People who want to nail launches across website, email, social, partnerships, and more so that the product or service actually takes off.

Early-stage marketers who have never had structured training and want to learn from a seasoned marketing expert.

Content, growth, and general marketers interested in how what goes into a go-to-market and build product marketing skillset.

What you’ll get out of this course

100% Confidence in GTM Operations

Leave knowing that you have all the teachings, tricks, and templates you need for successful go-to-markets.

I've developed custom templates from 12+ years of experience that you get to keep *forever*.

Market and User Research

Explore your ideal customer in ways you've never seen (that give you real insights to what they're looking for) and learn how to start valuable conversations with them.

Competitive Analysis + Inspiration Discovery

Competition is an ally, not an enemy. Look at competitors with fresh eyes and extract insights from others that level up your story with my signature Inspiration Discovery Method. A cohort favorite.

Positioning and Messaging

Messaging should feel like it comes from a human. Together we help you shape messaging with the right data, for the right audience, at the right time, along with the *freshest* content marketing tips to ensure that what you write (and edit 100x) actually lands.

Marketing Strategy and Launch Plan (Go-To-Market)

Strategy doesn't have to be scary, and launches can feel simple. Together we use case studies and templates to formulate your plan based off of a bespoke strategy created with simple prompts. Mentor + peer feedback refines your plan for success.

Real-Time Practice

Get hands-on, heads-down time to apply these concepts and frameworks. You'll test material with peers, get live feedback, and have access to office hours so you leave feeling like you could run a launch in your sleep.

This course includes

7 interactive live sessions

Lifetime access to course materials

14 in-depth lessons

Direct access to instructor

6 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

Post-Course
Modules
Orientation and Product Marketing Foundations
Orientation and Product Marketing Foundations
2 Lessons • 1 Project
Competitive Analysis
Competitive Analysis
2 Lessons
Market and User Research (Async)
Market and User Research (Async)
3 Lessons • 2 Projects
Positioning and Messaging Workshop
Positioning and Messaging Workshop
2 Lessons • 1 Project
Marketing Strategy and Launch Planning (Go-To-Market)
Marketing Strategy and Launch Planning (Go-To-Market)
4 Lessons
Looking Ahead: Demo Day
Looking Ahead: Demo Day
1 Lesson • 2 Projects

What people are saying

Samantha is a true product marketing master — she understands go-to-markets from the bootstrapped stage to millions in revenue at scale. I've learned so much in our time together and 10,000% recommend diving into her course. Your future launch will thank you.

Rachel G.

Calendly

I loved working with Sam! Her optimism, experience, and understanding of the field helped make a product marketing career transition feel so much more feasible.

Hollis B.

HubSpot

Sam's workshops are outstanding. She offers specific and direct feedback to everyone. Her course covers go-to-market mastery for many different industries and business models as she has intimate knowledge across B2B, B2C, Web3, and CPG businesses. I feel like I can successfully launch anything now.

Aymen

Product Manager, Jump

The course takes you through a practical approach to go-to-markets and you walk away with ideas and strategies you can begin to utilize in your business right away. I'm 100x more confident in my upcoming launch and know I can rely on Sam for fast feedback as we approach the big day.

Nick B.

Entrepreneur, Stealth

Meet your instructor

Samantha Mullett

Leadership & Business Coach

What does a luxury meditation pillow and a crypto wallet have in common? Nothing, except that they are two of over 100 products + services I've launched to date.

As a product marketing leader for 10+ years and Fortune 500 GTM Strategic Advisor, I've noticed a pattern: people who are responsible for launches struggle to incorporate successful strategies because they move too fast with too little information.

Based on frameworks I've used in the early days of LinkedIn, Crunchbase, and Chainalysis, as well as a marketing leader for 50+ clients across tech, CPG, and professional services, I've developed go-to-market methodologies and frameworks that are proven to catch fire. No matter how big or small your thing is or how much $$$ you have in the bank, I want you to feel confident knowing that you're launching with the proper equipment and know-how to reach as many (of the right) people as possible.

I've distilled what I know into this course: how to launch anything successfully and ultimately grow products into product-market fit.

Together, we'll dig into product marketing foundations and build up your skillset so you feel confident owning go-to-markets whether you're an established PMM, a new founder, or a curious dabbler with an idea.

Questions? Reach out on LinkedIn:

https://www.linkedin.com/in/scmullett

Join an upcoming cohort