Go to Markets Reimagined
5.0 (3)
2 Weeks
·Cohort-based Course
Learn how to run a launch that leads to takeoff.
Go to Markets Reimagined
5.0 (3)
2 Weeks
·Cohort-based Course
Learn how to run a launch that leads to takeoff.
Course overview
Launches made easy
Every successful product is driven by its story, the ability to capture customers, and growth strategies.
Together, we'll dig into product marketing foundations and build up your skillset so you learn how to run a go-to-market in 10 days, no matter what your current job or industry. You'll learn fresh frameworks that aren't Google-able, created after 12+ years of launching 100+ products and services.
You'll never think about competitive analysis, market & user research, positioning, or marketing strategy the same way again.
You'll feel relief knowing that there is a more intuitive, fun way to bring products + services to market. And bonus: it can feel really easy.
"Wow, this was like 'go-to-markets made easy.'" - Jose C., Previous Cohort Student
Why learn with me?
I've built and led product marketing functions for 12+ years at companies like LinkedIn and Crunchbase, and worked with over 70+ clients including PayPal, Absolut Vodka, and Intuit.
I've launched luxury meditation pillows, functional mushroom beverages, manufacturing companies, therapy practices, jewelry brands, and so much more. These frameworks are applicable to any modern company that is launching online and you'll get Q&A time so we can dial in the details for your specific product/service.
I've distilled what I know into this live cohort-based course and keep it small for a high-value, high-touch experience.
Limited spots available.
Who is this course for
01
People who have something to launch and want to bring it to market with confidence.
02
Individuals looking to build product + content marketing skills with modern frameworks that feel creative (NOT outdated textbook models).
03
People who want to nail launches across website, email, social, partnerships, and more so that the product or service actually takes off.
04
Early-stage marketers who have never had structured training and want to learn from a seasoned marketing expert.
05
Content, growth, and general marketers interested in how what goes into a go-to-market and build product marketing skillset.
What you’ll get out of this course
100% Confidence in GTM Operations
Leave knowing that you have all the teachings, tricks, and templates you need for successful go-to-markets.
I've developed custom templates from 12+ years of experience that you get to keep *forever*.
Market and User Research
Explore your ideal customer in ways you've never seen (that give you real insights to what they're looking for) and learn how to start valuable conversations with them.
Competitive Analysis + Inspiration Discovery
Competition is an ally, not an enemy. Look at competitors with fresh eyes and extract insights from others that level up your story with my signature Inspiration Discovery Method. A cohort favorite.
Positioning and Messaging
Messaging should feel like it comes from a human. Together we help you shape messaging with the right data, for the right audience, at the right time, along with the *freshest* content marketing tips to ensure that what you write (and edit 100x) actually lands.
Marketing Strategy and Launch Plan (Go-To-Market)
Strategy doesn't have to be scary, and launches can feel simple. Together we use case studies and templates to formulate your plan based off of a bespoke strategy created with simple prompts. Mentor + peer feedback refines your plan for success.
Real-Time Practice
Get hands-on, heads-down time to apply these concepts and frameworks. You'll test material with peers, get live feedback, and have access to office hours so you leave feeling like you could run a launch in your sleep.
What’s included
Live sessions
Learn directly from Samantha Mullett in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Go to Markets Reimagined
Course syllabus
7 live sessions • 14 lessons • 6 projects
Week 1
Mar
21
🚀 Product Marketing Bootcamp: Orientation and Foundations
Mar
22
🚀 Competitive Analysis
Mar
23
🚀 Office Hours (Optional)
Mar
24
🚀 Positioning and Messaging
Mar
27
🚀 Marketing Strategy and Launch Planning (Go-to-Market)
Week 2
Mar
28
🚀 Office Hours (Optional)
Mar
29
🚀 Looking Ahead: Demo Day
5.0 (3 ratings)
What students are saying
Meet your instructor
Samantha Mullett
Leadership & Business Coach
What does a luxury meditation pillow and a crypto wallet have in common? Nothing, except that they are two of over 100 products + services I've launched to date.
As a product marketing leader for 10+ years and Fortune 500 GTM Strategic Advisor, I've noticed a pattern: people who are responsible for launches struggle to incorporate successful strategies because they move too fast with too little information.
Based on frameworks I've used in the early days of LinkedIn, Crunchbase, and Chainalysis, as well as a marketing leader for 50+ clients across tech, CPG, and professional services, I've developed go-to-market methodologies and frameworks that are proven to catch fire. No matter how big or small your thing is or how much $$$ you have in the bank, I want you to feel confident knowing that you're launching with the proper equipment and know-how to reach as many (of the right) people as possible.
I've distilled what I know into this course: how to launch anything successfully and ultimately grow products into product-market fit.
Together, we'll dig into product marketing foundations and build up your skillset so you feel confident owning go-to-markets whether you're an established PMM, a new founder, or a curious dabbler with an idea.
Questions? Reach out on LinkedIn:
https://www.linkedin.com/in/scmullett
Course schedule
3-4 hours per week
Workshop 1: Orientation and Product Marketing Foundations
1-hour Live Workshop
Prepare to set goals and dive in. Orientation is where we get to know one another and learn the ins and outs of this bootcamp so you leave feeling confident in go-to-markets.
Workshop 2: Competitive Analysis Reworked
1-hour Live Workshop
Competitor research? SWOT Analysis? Outdated. Get a fresh perspective on how to conduct 'competitor research' and get ready to play! This workshop is a student favorite.
Workshop 3: Market and User Research
1.5-hour Live Workshop
Learn what to ask and how to get the answers you need to create an informed go-to-market strategy. This work is key to finding product-market fit and making sure your launch works.
Workshop 4: Positioning and Messaging
1-hour Live Workshop
Become a storytelling master after this workshop. Explore case studies and get real-time practice to refine your messaging.
Workshop 5: Marketing Strategy and Launch (Go-To-Market) Planning
1.5-hour Live Workshop
Everything you've learned goes into this one, critical workshop. Learn how to set OKRs, create a go-to-market strategy, build a go-to-market plan, establish project management, align stakeholders, and execute for success.
Workshop 6: Looking Ahead, Demo Day
1-hour Live Workshop
Congrats, you made it! Demo Day is where we share what we've created in this course + look at next steps. Get specific, actionable feedback on your positioning, research plans, GTM strategy, and more. Leave with all your questions answered and 1:1 time to set you up for success.
Bonus Trainings
Optional
This program focuses more on doing and less on lecture, so these bonus trainings are here to support your learning journey. They include:
- Cracking the Code of Product-Market Fit
- How to Become an Effective Product Marketing Leader
- ...and more!
Open Office Hours (Optional)
1 hour/week
Ask questions and get 1:1 support no matter where you're at. If you can't attend office hours, schedule 1:1 time with me ($350/hr value).
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Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and live feedback sessions
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
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