Product Marketing Bootcamp
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Product Marketing Bootcamp
2 Weeks
·Cohort-based Course
Products have to reach people before they can change the world. Learn modern go-to-market strategies for success.
Product Marketing Bootcamp
2 Weeks
·Cohort-based Course
Products have to reach people before they can change the world. Learn modern go-to-market strategies for success.
Get notified about the next cohort
Hosted by
Samantha Mullett
Launch Expert | Career Coach | Ex-LinkedIn, Adobe, Chainalysis, Crunchbase
Course overview
Create launches that work
Competitor analysis? Outdated. Funnels? Outdated. Running a blind launch? Please.
This live cohort-based course will cover how to run a go-to-market from start to finish. Get a fresh perspective on competitive, market & user research, positioning, and proven marketing strategy to attract and retain customers, increase brand value, and continuously grow products.
Every successful product is driven by its story, the ability to capture customers, and growth strategies. You'll acquire these skills and more in less than 10 days.
"Wow, this was like 'go-to-markets made easy.'" - Jose, Cuembly
Why learn with me? I've built and led product marketing functions for 12+ years at companies like LinkedIn and Crunchbase, and worked with over 50+ clients across CPG, Web3, and more. I know what really works. I know that textbook strategies and association "certifications" don't.
I've distilled what I know into this live cohort-based course and keep it small for a high-value, high-touch experience. Every student gets specific, direct feedback.
Join the next cohort.
Who is this course for
01
Early-stage marketers—both those new to the function + those with a few years of experience—who have never had structured training.
02
Entrepreneurs who want to launch with confidence and understand how to grow their marketing.
03
Cross-functional team members (product, research, ops) interested in career switching or learning about product marketing.
04
Career changers looking to transition into product marketing and grasp what it takes to become a successful PMM.
05
Content, growth, and general marketers in Web2 and Web3 interested in learning more about how to work with product teams.
What you’ll get out of this course
Product Marketing Playbook + How-To Guides
I've developed custom materials from 10+ years of experience that we'll work through together. Use them to form positioning, marketing strategy, and launch plans—forever.
Market and User Research
Discover what your customer looks like, detail your ideal customer profile, and learn how to start valuable conversations.
Competitive Analysis
Competition is an ally, not an enemy. Analyze competitors with fresh eyes and extract insights that level up your story.
Positioning and Messaging
Shape messaging with the right data, for the right audience, at the right time. Learn how to run a positioning workshop and practice storytelling with experts and peers. Leave knowing how to build a story that performs.
Marketing Strategy and Launch Plan (Go-To-Market)
Nail your go-to-market strategy and plan. Understand what it takes to launch successfully with case studies and live teardowns. Leave knowing how to create a plan, prepare for launch, track the right metrics, and orchestrate all moving parts.
Real-Time Practice
Get hands-on, heads-down time to apply these concepts and frameworks. You'll test material with peers, get live feedback, and have access to office hours so you leave feeling confident about where you're headed.
What people are saying
Rachel G.,
Hollis B.
Aymen
Nick B.
Meet your instructor
Samantha Mullett
Product Marketing Expert, Career Coach, Educator
I've been a product marketing leader for 10+ years and I've noticed a pattern: people who are responsible for launches struggle to incorporate successful strategies because they move too fast with too little information.
Based on frameworks I've used in the early days of LinkedIn, Crunchbase, and Chainalysis, as well as a marketing leader for 50+ clients across tech and web3, I've developed go-to-market methodologies and product marketing frameworks that are proven to build and scale products that reach millions of users.
I've distilled what I know into this course: how to launch anything successfully and ultimately grow products into product-market fit.
Together, we'll dig into product marketing foundations and build up your skillset so you feel confident owning go-to-markets whether you're an established PMM, a new founder, or a curious career-changer. These skills are invaluable no matter what your function.
Questions? Connect with me here:
www.smullett.com
@scmullett
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Product Marketing Bootcamp
Course syllabus
01
Product Marketing Foundations
02
Competitive Analysis, Market Insights, and User Research
03
Positioning + Messaging Workshop
04
Marketing Strategy and Launch (Go-to-Market) Planning
05
Looking Ahead: Preparing for Next Steps
Course schedule
3-4 hours per week
Workshop 1: Orientation and Product Marketing Foundations
5/15 10am PT, 1-hour Live Workshop
Prepare to set goals and dive in. Orientation is where we get to know one another and learn the ins and outs of this bootcamp so you leave feeling confident in go-to-markets.
Workshop 2: Competitive Analysis Reworked
5/17 10am PT, 1-hour Live Workshop
Competitor research? SWOT Analysis? Outdated. Get a fresh perspective on how to conduct 'competitor research' and get ready to play! This workshop is a student favorite.
Workshop 3: Market and User Research
5/19 10am PT, 1-hour Live Workshop
Learn what to ask and how to get the answers you need to create an informed go-to-market strategy. This work is key to finding product-market fit and making sure your launch works.
Workshop 4: Positioning and Messaging
5/22 10am PT, 1-hour Live Workshop
Become a storytelling master after this workshop. Explore case studies and get real-time practice to refine your messaging.
Workshop 5: Marketing Strategy and Launch (Go-To-Market) Planning
5/24 10am PT, 1-hour Live Workshop
Everything you've learned goes into this one, critical workshop. Learn how to set OKRs, create a go-to-market strategy, build a go-to-market plan, establish project management, align stakeholders, and execute for success.
Workshop 6: Looking Ahead, Demo Day
5/26 10am PT, 1-hour Live Workshop
Congrats, you made it! Demo Day is where we share what we've created in this course + look at next steps. Get specific, actionable feedback on your positioning, research plans, GTM strategy, and more. Leave with all your questions answered and 1:1 time to set you up for success.
Bonus Trainings
Optional
This program focuses more on doing and less on lecture, so these bonus trainings are here to support your learning journey. They include:
- Cracking the Code of Product-Market Fit
- How to Become an Effective Product Marketing Leader
- ...and more!
Open Office Hours (Optional)
1 hour/week
Ask questions and get 1:1 support no matter where you're at. If you can't attend office hours, schedule 1:1 time with me ($350/hr value).
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and live feedback sessions
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
What is a cohort-based course?
Will sessions be recorded?
How do I get this reimbursed by my company?
I work full-time, what is the expected time commitment?
Will there be networking opportunities?
Is there a refund policy?
Is it possible to run a private cohort for my company?
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