Metrics and Scorecards for Product Teams - That's You PMs Designers Ops & Devs


(10 ratings)


4 Weeks


Cohort-based Course

Gather, interpret, & predict how your decisions and actions raise product quality & drive business impact. 📺 Watch the teaser video below!

leadership experience

Electronic Arts
USAA Careers | San Antonio TX

Course overview

Calculate the relationship between design, development, operations, and business

Picture this: you're a Designer, Developer, or PM and you're knee-deep in your daily grind of trying to improve your Product, but no matter how much you do, it feels like you're running in place. You and your teammates are stuck in this limbo where you struggle to see how the time and effort you're putting in impacts the big stuff—profit, customers, and your sanity. It's frustrating, right?

Everyone has different ideas of what's happening and what to do next, but there are no clear signals you can rely on. Your roadmaps turn into battlegrounds, OKRs feel like just another checklist, and everyone's second-guessing each other while the grind continues. You want to see how it all makes sense and feel more confident in each other's decisions.

You wonder if there's a better way. There is. Effectively using metrics and scorecards is a superpower.

​In this course, instead of sitting through a bunch of lectures with little time to go deeper, you will participate. You will identify the metrics that you can directly influence and connect them with statistics to the metrics that matter at your company.

It's not just about learning what metrics to track or how to align with your leadership; it's about transforming the way you think about your role as an individual and the potential to drive real change with your teammates.

You will learn how designers, developers, and PMs work together at companies like Apple, Google, and Zillow to visualize, gather, and interpret metrics to drive product strategy.

​We'll ensure you do this ethically. If you want to show the impact of what you do without changing who you are, this course is for you.

More than a live workshop!

👋 Live practice sessions & office hours

📺 On-demand videos & resources

💪 Bite-sized independent challenges

👯‍♀️ Community chat & support

Who is this course for


Product Managers, Managers and Directors of Product looking for strong signals of what's has worked and where to direct the Product next.


Sr. Designers, Design Managers, and Design Directors eager to do their best work and create meaningful value for customers and the company


Sr. Developers, Engineers, Engineering Managers, and Directors who want to see how code and delivery are foundational to success

What you’ll get out of this course

Practical steps to bridge product bets to business and customer outcomes

Learn how data tells a story and feeds into your decisions by tracking the variety of actions your team makes in a way that doesn't feel like productivity porn.

Essential insights from multiple disciplines, curated specifically for Product Teams

Combine techniques from multiple disciplines to develop meaningful insights. Leverage tactics in Visualization, Data Analysis, Statistics, Strategy, Operations, and Executive Communication.

Data analysis techniques to calculate the relationship between design and business metrics

Gather, analyze, and interpret patterns within the data that matter to your business. Find credible evidence that your decisions as a product team make sense.

Proprietary frameworks and instruction you can't find elsewhere

Developed by Ryan from his experience leading product and product teams at Apple, Electronic Arts, and Nestlé, learn and use the POKR framework to establish clear quality factors for your product.

Figma and Google Sheet templates you can reuse

This course includes

4 interactive live sessions

Lifetime access to course materials

29 in-depth lessons

Direct access to instructor

10 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Apr 22—Apr 28

    Week dates are set to instructor's time zone


    • Apr


      Live Session: Create Your Product Strategy Map

      Mon, Apr 22, 5:00 PM - 8:00 PM UTC


    • Live: Create Your Product North Star Strategy Map

    • Intro to POKRs | On-demand video

  • Week 2

    Apr 29—May 5

    Week dates are set to instructor's time zone


    • Apr


      Live Session: Find Strong Data Signals

      Mon, Apr 29, 5:00 PM - 6:15 PM UTC


    • Find Strong Data Signals

    • Intro to Correlation and Linear Regression | On-demand video

  • Week 3

    May 6—May 12

    Week dates are set to instructor's time zone


    • May


      Live Session: Build Your Product Scorecard

      Mon, May 6, 5:00 PM - 6:15 PM UTC


    • Build Your Product Scorecard

  • Week 4

    May 13

    Week dates are set to instructor's time zone


    • May


      Office Hours w/ Ryan

      Mon, May 13, 5:00 PM - 7:00 PM UTC


(10 ratings)

What students are saying

Watch what we'll be doing

Trusted by thousands at top companies

Trusted by thousands at top companies

Meet your instructor

Ryan Rumsey

Ryan Rumsey

Design & Product Exec • Apple, Electronic Arts, USAA • Founder of CDO School • Author of Business Thinking for Designers

At some point in my career, I likely had the same responsibilities you have today. I made products and services at Apple, Comcast, and Sony. I’ve built and led teams at Electronic Arts (twice) and Nestlé. I was a corporate strategy executive at USAA.

I’ve spoken at conferences, coached executives, and consulted teams at Google, Zillow, ANZ, and more. I wrote a book called Business Thinking for Designers that’s been downloaded over 50k times. But none of those have been as fulfilling as teaching.

For the last five years, I have been teaching everything I know about leading relevant and valued design teams through intimate, cohort-based courses. During that time, I’ve developed systems, playbooks, frameworks, and lessons I wish I had while leading in-house teams. Now, I’m sharing those lessons with you.

What it's like to learn with Ryan

        This is exactly what I needed right now, packed with all the things nobody tells you about and packaged in realistic contexts!
Ariba Jahan

Ariba Jahan

VP, Experience Strategy, Ad Council
        I realize now that I’ve been walking backward all this time. This scratched the strategic itch for me that I was looking for.
Brandy Porter

Brandy Porter

Head of Global Design, WW
        In short, this the best money I have spent on my career.
Gene Moy

Gene Moy

Sr. Manager, UX, aPriori Technologies
        Having context around metrics that relate back to desirability and viability objectives is way more helpful than being told “go make an OKR for this thing”
Vickie Culbertson

Vickie Culbertson

Interaction Designer, Google
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Course schedule

1-3 hours per week
  • Live, group learning

    Between 75 minutes to 3 hours

    These live sessions are the heart of our learning, because we start with structure and adapt how to leverage this structure together. Each are recorded and compliment your off-line challenges

  • Bite-sized, doable projects

    1-2 hrs per week

    Weekly challenges to take your lessons and apply them in real life. These challenges are made specifically to use in your context, and adapt to your job.

  • Q&A with Ryan

    2hr live Q&A

    Q&A with Ryan and the rest of the cohort to answer questions and dive deeper into specific projects or real-world application.

  • Bonus on-demand course

    13 self-paced lessons

    Develop and implement quality metrics for products and services. Learn the POKR methodology through my on-demand course that I teach at CDO School. 🙂 

Frequently Asked Questions

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Metrics and Scorecards for Product Teams - That's You PMs Designers Ops & Devs


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