Creating Successful Cold Outreach & Relationship Management

New
·

3 Days

·

Cohort-based Course

People stopped peopling, and we all suffered. Learn how to WIN at Cold Outreach & build an effective Relationship Management system.

Past Clients from

Google
Facebook
Square
Cisco
Mozilla

Course overview

Cold Outreach isn’t hopeless or a waste of time…you’re just doing it wrong.

Crafting that first message that sets clear expectations, adds immediate value, and grows a genuine relationship… are all things people can learn – but most people get them wrong.


You likely achieved high-performer status because you show up more than most and work harder than most. Raw talent meets work ethic, it’s a proven mix for success. 


Does this sound like you?

I don't know where to start and feel like I don't know what I'm doing when I start to try and sell my services. 🤔

I get defeated when I can’t seem to figure it out and give up. 🤔

I know I need to sell but the burden of selling overwhelms me. 🤔


An automated system because ‘AI is sooooo hot right now’ and will guarantee success. Right? Wrong.


Unless you have a massive following of hundreds of thousands, otherwise, people buy from people and no ‘spray and pray’ methods have a chance of working.


💡 Could outreach is putting the other person first, demonstrating your value-add, and then nurturing the relationships to a sale. 


My promise to you:

I’m going to give you my entire playbook, with proof. Why? Because I want to see you win. You will leave with a proven system to increase response rate, build trust into relationships & generate sales. Lastly, we will give you tools to get over your biggest obstacle…you.


In the workshop you’ll learn to:

✅ Overcome your mental blockers that constantly tell you cold outreach sucks

✅ Build better mindset habits

✅ Learn why I always see $$$ & how you can too

✅ My entire cold outreach process (start to finish)

✅ My follow-up & follow-through dos and don’ts

✅ The importance of prompts/templates

✅ AI exists so use it (but where not to)

✅ First 30 days post-sale musts


Who will benefit most from this workshop?

Consultants, Service-Based Businesses & Under-Monetized Engineers who….


➡️ You acknowledge sales isn’t your thing and you don’t know where to start.

➡️ You can follow a plan or process but you need to see an example first.

➡️ You know you need to do more outreach but you’re traumatized by the bad attempts in your inbox.

➡️ You don’t have a problem doing the work, you just need a plan to follow.

➡️ You struggle from past conditioning and self-doubt.

➡️ You’ve convinced yourself no one will buy from you or wants to hear from you.

➡️ You struggle to setup a follow-up system and next thing you know it’s December.

➡️ You need a good kick in the ass and paying for it will make you pay attention and put in the work.


Who is this workshop not for?

🚫 This is not for you if you can’t move past the occasional silence or “no’s” you may encounter to focus on the prospects and “yes’s”.

🚫 This is not for you if you think you know everything about outreach and first impressions.

🚫 This is not for you if you expect overnight success – You’ll receive a proven plan that can change your mindset around cold outreach in 3 hours, but success will come from consistency, follow-through, and practice.

🚫 This is not for you if you’re looking for 1:1 coaching. That’s a different offer in my toolkit.

🚫 This is not for you if you’re looking for something less intensive over several days.


Questions?

Not sure if this course is right for you?

Email me at ryan@coxcoaching.co — I’m happy to chat!

Who is this course for

01

Consultants who are dependent on cold outreach and top-of-funnel, but feel like a fish out of water when it comes to sales.

02

Service-Based Businesses that lack prioritization and need a clear & repeatable way to up-level their cold outreach.

03

Under-Monetized Engineers that know they're leaving money on the table but sales & relationship management feels like a foreign language.

What you’ll get out of this course

Identify past conditioning holding you back

Getting the "lay of the land" is never more important than the land between your ears. Your past conditioning is hindering your future successes. We will tackle reconditioning techniques that command confidence & attention.

Build better mindset habits

You don't know what you don't know, and mindset is the true money-maker. Newsflash: How you speak to yourself matters. Using my proprietary framework, we will learn how positive self-speak can trigger action, create a mindset shift and deliver immediate results.

Understand the psychology behind successful cold outreach

You're not bad at it because you're a bad person, you're bad at it because you stopped peopling. You're trying to begin a trust-relationship, not generate a sale with your message. We will unmask psychological effects and put you in a better position to win with your messaging.

Generate more sales through trust, relationships & problem-solving

Do you remember the name of your mechanic? How about your doctor? Automations and social media have people 'peopling' less - so we're going to put the people back into cold outreach. Persuasive tactics and trust-based relationships will be your key to increase sales.

Nurture leads so they don't die on the vine *Appropriate Persistence(tm)*

You're not going to close the majority of your leads even after a successful cold outreach + 1st meeting. We will go through effective follow-up techniques, how critical follow-through is, and what a no-dropped-balls CRM strategy looks like.

Create a effective relationship management system

We aren't reinventing the wheel, we're just building one. We are capitalizing on the unavoidable truth: People buy from people. We will review my cold outreach system of: Till, Plant, Water, Harvest for relationship management.

This course includes

4 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jun 10—Jun 12
    Nothing scheduled for this week

Post-course

    Jun

    12

    Bonus Q&A with Ryan Cox (optional)

    Thu 6/125:30 PM—6:30 PM (UTC)

    Jun

    12

    Day 3 - Follow-Up & Follow-Through is the Magic You're Missing

    Thu 6/124:00 PM—5:30 PM (UTC)

    Jun

    11

    Day 2 - Creating Your 1st Ask & the Art of Suggestive Selling

    Wed 6/114:00 PM—5:30 PM (UTC)

    Jun

    10

    Day 1 - Confidence, Conditioning, & Why Pre-Work Matters

    Tue 6/104:00 PM—5:30 PM (UTC)

Bonus

    Cheatsheet - AI resources

    0 items

    Cheatsheet - 7 sections of 1st Cold Outreach message

    0 items

    Cheatsheet - my Google Sheets CRM

    0 items

    Cheatsheet - Inbox Audit exercise

    0 items

    Cheatsheet - 50 examples of Appropriate Persistence touchpoints (check-ins)

    0 items

    Cheatsheet - 50 examples of Prompts to get your GPTs to help you be more human

    0 items

What people are saying

        “Coach Ryan delivers a bold, yet repeatable approach to cold outreach. His step-by-step framework simultaneously triggered action and a mindset shift. I saw immediate results from my actions. I highly recommend Coach Ryan and his approach to cold outreach!”
Dr. Kenya Oduor

Dr. Kenya Oduor

CEO & Founder, Lean Geeks
        “Unlike many coaches who start their businesses on the backs of their network, Ryan built his entirely through cold outreach. He isn’t selling some theory, Ryan is a true practice what you preach coach. When Ryan shares insights on sales, I listen.”
Chris Theisen

Chris Theisen

Owner & Consultant, Bullpen Consulting
        “Ryan doesn’t just teach cold outreach. He gives you the whole playbook and the confidence to make it work. Seeing his real messages, follow-ups, and process in action was an instant ‘aha’ moment for me. I finally understood why my past outreach efforts fell flat & exactly how to fix them. Since applying his system, I consistently land responses."
Karmen Kendrick

Karmen Kendrick

Website Designer & Consultant, Karmen Kendrick Creative

Meet your instructor

Ryan Cox

Ryan Cox

$100k+ in first 10mo of Coaching business through nothing but cold outreach.

  • Successfully serviced over 82 1:1 coaching clients since February 2020 from big tech like Facebook, Google, Blocks, Cisco, Uber, and Mozilla, to small businesses and multi-hyphenate entrepreneurs.
  • Coached a private group of 50+ multi-hyphenate tech services entrepreneurs in 2024.
  • Since 2020, has helped clients realize over $710,000 in new revenue.


I was in marketing for 13 years. Two days before the first covid outbreak in America I lost my job. Over the next 10-months I made a career change from marketing to coaching, established relationships in an entire new industry, and stood up a successful business singing almost $150k in contracts through nothing but DM slides on Twitter. From February 4th - December 1st in 2020, I completed 187 virtual coffees.


I know cold outreach.

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Join an upcoming cohort

Creating Successful Cold Outreach & Relationship Management

Cohort 1

$475

Dates

June 10—12, 2025

Payment Deadline

June 4, 2025
Get reimbursed

Course schedule

4-6 hours per week

  • Tuesdays & Thursdays

    1:00pm - 2:00pm EST

    If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

  • May 7, 2022

    Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

  • Weekly projects

    2 hours per week

    Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

Creating Successful Cold Outreach & Relationship Management

Cohort 1

$475

Dates

June 10—12, 2025

Payment Deadline

June 4, 2025
Get reimbursed

$475

3 Days