Achieve Product-User fit with User Centered Design
4.8 (4)
5 Days
·Cohort-based Course
Learn about proven frameworks and tools that companies like Google and Amazon use to build products their users love.
Achieve Product-User fit with User Centered Design
4.8 (4)
5 Days
·Cohort-based Course
Learn about proven frameworks and tools that companies like Google and Amazon use to build products their users love.
Course overview
Building a product users love is about defining the problem, not the solution.
How do companies like Amazon and Google build and launch successful products - over and over again? It's the obsession with the problem statement and the user value not the idea.
Who is this course for?
01
Founders seeking to establish a user centered product and design process in their startup and improve their chances of getting funded.
02
Product Managers seeking to develop empathy for their users and achieve product-market fit.
03
Startup designers seeking to develop design leadership skills and collaborate better with PMs and Engineers.
What you’ll get out of this course
The foundations
Key concepts in Product User Fit. We will discuss tools for collecting user data, establishing feedback loops and identifying problems and root causes
Developing a user-centered mindset
How to put users first in your organization and team, how to interview users and learn about their unmet needs, how to capture actionable data from user research.
Framing the problem
How framing can help gain alignment across stakeholders and leadership support for your project? How do frame user needs and insights to springboard into solutions,
Brainstorming and Ideation
We will discuss tools for ideation including how to conduct ideation sessions in a group or virtually. How to prioritize and scope for an MLP and how to validate your hypotheses
Collaboration frameworks
Establishing process frameworks to enable design-product-engineering workflows, collaborating with product managers, designers, researchers and engineers
Achieve Product-User fit with User Centered Design
Course syllabus
01
Problem Definition
Learn about various tools successful companies leverage to gather data , generate user insights and identify problems. We will also discuss frameworks to identify the "right" problem
02
Framing the Problem
Discover how framing the problem is critical to gain alignment and approvals within the organization. We will also cover best practices in reframing that can springboard your team into ideation mode.
03
Solution Playbook
Explore different techniques for idea generation including solo and group brainstorming. We will also discuss idea validation and prioritization.
4.8 (4)
What participants are saying
Abdul Yakob
Paul Laz
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Achieve Product-User fit with User Centered Design
Meet your instructor
Rupa Chaturvedi
Design Leader at Uber / ex Amazon, Google / Stanford University
I am a Product Design Leader at Uber and based in San Francisco/Bay Area. I work at the interaction of human-centered design and emerging technology.
I have 15+ years of experience in helping startups and large organizations such as Amazon and Samsung achieve Product-User Fit.
I have taught Design Thinking at Stanford University, corporate workshops and schools around the world. I am a design mentor at First Round Capital and mentor startups and professionals in the area of UX/Product design.
I am passionate about building products people love and helping founders adopt a user centered mindset and identify the right problems to solve.
You can learn more about my at my website , check out my course on Conversational AI or connect with me on LinkedIn
Course schedule
4-6 hours per week
Mondays, Wednesdays & Fridays
6:00pm - 7:30pm PST
Every session is super interactive and will consist of lectures, breakout work sessions and group discussions.
Bonus Session
AMA
Connect with the community and learn from each other's experiences + Ask Me Anything!
Apply what you learn
2-4 hours a week
Apply everything you have learnt in the course by developing a custom tool kit that is aligned to your specific goal and situation.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Join the Community
Sign up for course updates, bonus content and upcoming AMA sessions
Get reimbursed by your employer
You may be able to get reimbursement for this course
Consider requesting reimbursement for this course even if your company does not have a formal policy, they might have a Learning & Development budget available. This is a very hands on course and you can apply everything you learnt, immediately. It’s worth asking.
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Image credit AndreyPopov
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