Janene, aka The Pricing Lady, is a highly experienced Business Strategist and Certified Pricing Professional with nearly 30 years of experience helping businesses scale and maximize profits. She is recognized as a pricing expert and specializes in working with service-based organizations, particularly those led by women, to optimize pricing strategies, align value with customer needs, and build sustainable business models.

Her unique approach combines deep pricing expertise with a strong focus on value creation, ensuring that companies can confidently set, communicate, and charge for the true value they deliver. Janene's strategies help businesses not only increase profitability but also align pricing with long-term growth objectives, all while fostering a culture of value-driven decision-making.

As the host of Live with The Pricing Lady podcast and a recognized thought leader in the pricing space, Janene has been named one of LinkedIn’s Top 99 Pricing Thought Leaders. She is also a European Public Speaking Champion and a frequent keynote speaker at industry events. Janene’s actionable insights and infectious passion for pricing make her a sought-after expert and advisor, particularly for leaders looking to refine their pricing models and achieve sustainable growth.

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