Salva Bocchetti is the founder and senior partner at Reasonable Product and a recognized expert in Pricing, Monetization, and Product Strategy.

With over 20 years of experience as a product executive, Salva has led product organizations, defined product strategies, and shaped monetization models for tech products across various domains, including e-commerce, marketplaces, cybersecurity, IoT, and drone - for companies ranging from startups to multinationals.

Recognizing that every successful product owes much of its success to a solid pricing and monetization model, Salva founded Reasonable Product, a boutique advisory firm dedicated to helping tech businesses optimize their products and pricing strategies for profitability and growth.

Salva specializes in subscription models, software and hardware pricing, e-commerce/marketplaces, and building top-performing product organizations. His work combines deep industry expertise with insights from his diverse academic background, which includes an MSc in Engineering, a Master's in Law, and executive education from a world-top business school.

Driven by a passion for new technologies, Salva enjoys creating innovative pricing and monetization models that unlock the full potential of tech products.

Janene, aka The Pricing Lady, is a highly experienced Business Strategist and Certified Pricing Professional with nearly 30 years of experience helping businesses scale and maximize profits. She is recognized as a pricing expert and specializes in working with service-based organizations, particularly those led by women, to optimize pricing strategies, align value with customer needs, and build sustainable business models.

Her unique approach combines deep pricing expertise with a strong focus on value creation, ensuring that companies can confidently set, communicate, and charge for the true value they deliver. Janene's strategies help businesses not only increase profitability but also align pricing with long-term growth objectives, all while fostering a culture of value-driven decision-making.

As the host of Live with The Pricing Lady podcast and a recognized thought leader in the pricing space, Janene has been named one of LinkedIn’s Top 99 Pricing Thought Leaders. She is also a European Public Speaking Champion and a frequent keynote speaker at industry events. Janene’s actionable insights and infectious passion for pricing make her a sought-after expert and advisor, particularly for leaders looking to refine their pricing models and achieve sustainable growth.

Roxana Lupu is a leading expert in AI-driven pricing systems and machine learning products. As the architect behind ATG's ML-based dynamic pricing tool, she achieved a 5% revenue increase target through intelligent price optimization. Her hands-on experience in taking pricing AI from concept to production demonstrates her deep understanding of both the technical and business aspects of automated pricing systems.

With over 8 years at the forefront of AI product development, Roxana has shaped machine learning solutions across a variety of domains (Financial Services, Drug Discovery, Telecoms). She excels at translating complex AI capabilities into tangible business outcomes.

Her expertise spans the full spectrum of AI product development - from strategic vision and technical implementation to team leadership and stakeholder management. She has successfully led teams of engineers and data scientists, ensuring their technical innovations directly drive business value.

A PhD-qualified professional with specialized training in product development and machine learning, Roxana brings academic rigor and practical experience to the challenging intersection of AI and pricing strategy.