I have taught over 500 corporate leaders, start-up founders, coaches and customer success managers the principles of a Read The Room sales philosophy.

When I first became a coach, my biggest problem was selling my coaching services, so I thought:

• "Everybody needs this!"

• "Let me post on Facebook and LinkedIn."

• "I'll develop the coolest training."

I promptly failed with feelings of failure and not being good enough, and it wasn't because my expertise was terrible.

Of course, I got a coach that urged me to try SEO. Another one told me that my product was confusing but didn't follow up with directions or accountability. I saw (and bought) too much training on ad frameworks and copywriting schemes that promised six figures.

What sort of advice do you need to follow?

So I started following the best salespeople I knew (with an EQ greater than 0). I asked questions. I read the books. Most importantly, I started writing and iterating consistently.

I started seeing patterns. I distilled these patterns into the Read The Room philosophy:

• Solve a super specific and non-obvious problem.

• Write about my topic consistently to educate and grow the community of like-minded people.

• Listen deeply to my clients and be curious about them.

• Answer questions like a leader.

• Value my worth and name a price confidently because you take yourself seriously.

This approach is what I want to teach you so that you can go from idea to sale and never again need to figure out where that facebook cookie went.

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