Leadership
You hate selling, yet you must sell your ideas, services and courses. Go from Idea to Sale without sacrificing your soul.
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Course overview
Build The Five Foundational Mindsets That Take You From Idea to Sale.
You won't find hard-selling tactics, strategies to convince others, or cheap hacks.
That's not you, yet you want
• a steady stream of clients,
• clients who say "yes" more often,
• enjoy doing your work,
• and have a higher income?
Turn your idea into a sale.
Who is this course for
01
You are a startup founder, your idea is groundbreaking, yet you need to sell the new idea.
You want your funding to scale.
02
You are a leadership coach with a unique perspective. You work hard to convey your ideas, yet it feels laboured.
You want less effort.
03
You are planning to create a corporate training program that is "delicious" and impactful.
You need clients.
What you’ll get out of this course
Mindset Shift #1 - Generic Jane
The idea that sales are all about manipulating, convincing, and winning deals is old-fashioned.
You'll learn to get your story right so that what you describe is a unique solution to a particular super-specific problem.
Learn to see sales as problem-solving.
Mindset Shift #2 - The Phantom Zone
If your intention is to sell, you'll soon find out that clients are in their Phantom Zone, resisting all and any conversation.
Reframe your mindset towards helping clients and learn to handle objections
Mindset Shift #3 - Killer Questions
The word "killer" is perhaps cringing at first and turns you off, yet let's be honest: you love to ask those questions that stop people in their tracks.
We'll practice asking questions so you have the questions you need to nudge the conversation forwards.
Master curiosity.
Mindset Shift #4 - "Tina wants to impress."
You are so proud of your product that you'll go deep.
The problem is the audience is already in a deep coma, mainly because you failed to answer their question.
I know, features.
Build your pitch and story to problem-solve because you don't need to impress.
Mindset Shift #5 - "Julian is trying to justify the price."
There are only two leverage points in a sales conversation.
You must demonstrate that you can solve the problem and ask for the right price.
Playing small never results:
• You don't feel recognised,
• There's a disappointment,
• What's the point?
Learn confidence, level 10.
What people are saying
Tamara Barrett
Maria Gabriella Donato
Nina Brakel-Schutt
Sue Beck
Your Course Leader
Francisco Serrano Baptista
Francisco Serrano Baptista
Sales Expert & Enablement Coach
I have taught over 500 corporate leaders, start-up founders, coaches and customer success managers the principles of a Read The Room sales philosophy.
When I first became a coach, my biggest problem was selling my coaching services, so I thought:
• "Everybody needs this!"
• "Let me post on Facebook and LinkedIn."
• "I'll develop the coolest training."
I promptly failed with feelings of failure and not being good enough, and it wasn't because my expertise was terrible.
Of course, I got a coach that urged me to try SEO. Another one told me that my product was confusing but didn't follow up with directions or accountability. I saw (and bought) too much training on ad frameworks and copywriting schemes that promised six figures.
What sort of advice do you need to follow?
So I started following the best salespeople I knew (with an EQ greater than 0). I asked questions. I read the books. Most importantly, I started writing and iterating consistently.
I started seeing patterns. I distilled these patterns into the Read The Room philosophy:
• Solve a super specific and non-obvious problem.
• Write about my topic consistently to educate and grow the community of like-minded people.
• Listen deeply to my clients and be curious about them.
• Answer questions like a leader.
• Value my worth and name a price confidently because you take yourself seriously.
This approach is what I want to teach you so that you can go from idea to sale and never again need to figure out where that facebook cookie went.
Course syllabus
4 live sessions • 14 lessons • 5 projects
Week 1
- 📄
Onboarding (Watch me First)
Complete by Nov 14 - 📄
Orientation Worksheet Instructions
Complete by Nov 14 - 📄
Orientiation Worksheet
- ✍️
What is your story?
Submit by Nov 14 - 📄
Brand Archetypes
- 📄
Storytelling deep dive
- ✍️
Fill in your 6P Framework & select your brand archetype
Submit by Nov 18 - 📄
Follower Insights for LinkedIn
- ✍️
Brainstorm all the job titles you might have for your target audience
Submit by Nov 17 - 📄
Prospecting LinkedIn Clients
- ✍️
Start tracking 10 Prospects that you have searched and found. Comment when they post.
Submit by Nov 18 - ✍️
Review your LinkedIn Profile
Submit by Nov 18
Nov
15
Session 1 - Story & Voice
Nov
17
Session 2 - Discovery
Start Here!
In this module, you will:
• Get an overview of the course
• Receive an orientation on the platform
• Get clear about your intentions and vision for this course.
• Baseline your story so you can compare: what is your story/pitch?
Story Deep Dive and Voice
This is a deeper dive into why mastering storytelling is so important.
We'll cover the following:
• Storytelling mindset (FOPO and Long Game)
• Emotions & Reactions
• The 6P Framework applied to an example
• Branding
Prospecting Clients with LinkedIn
We're changing plans and put another foundation in place to approach clients.
Week 2
- 📄
Discovery Deep Dive
- 📄
The Discovery Framework
- 📄
Mutual Action Plans
- 📄
Mutual Action Plan Template
- 📄
The Discovery Framework
- 📄
Initial Qualification Criteria
- 📄
Discovery Template
Complete by Nov 21
Nov
22
Session 3 - Qualification Call Role Play
Nov
24
Session 4 -Pricing
Discovery Deep Dive
In this module, we will discover what "Discovery" is all about:
• Discovery reveals critical business issues.
• Don't pitch before discovery.
• Time is everything.
• The Discovery Framework
• Mutual Action Plans
Course schedule
4-5 hours per week
Week 0 - Prework
You get to check in with your topic and self-diagnose where you need to focus, particularly on the topic of specificity of your idea.
You experience the onboarding where we match you up with another course attendee that holds you accountable.
Week 1 - Tuesday & Thursday
19:00 - 20:00 CET
We build the foundation to sell your idea to the right people who need what you have to sell.
Week 2 - Tuesday & Thursday
19:00 - 20:00 CET
We develop skills to discover what your customer really needs as well as create the proof that your idea solves the problem.
AMA
19:00 - 20:00 CET
Ask me anything
Learning to sell together
Learn to Sell Your Idea
In this course, you take your idea, discover if there is any resonance, and start selling before you build.
With a cohort behind you, you have many peers ready and willing to give you structured feedback.
You get to do things!
Learning to Read The Room means that you get your hands dirty. Every session will have breakouts and harvests where you get to work on your project. We believe in the simple theory and more hands-on implementation.
Have direct access to experience
In the many structured breakouts, popcorn harvests, and office hours you get to learn to apply the theory directly into your daily life.