Mastering AI Skills for Brand Strategy

New
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9 Days

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Cohort-based Course

Free up to 30% of your Brand Strategy development time and improve your Strategic Output by Mastering AI Skills for Brand Strategy.

Advisors to Leading Brands

AT&T
Grainger
The Kraft Heinz Company
Molson Coors
Zales

Course overview

Elevate Your Skills, Elevate Your Brand Strategy Game, Elevate Your Career

Building on the Success of Our Flagship Course

Following the success of our flagship course, "Mastering AI Skills for Marketers," we've taken the most impactful content, insights, and feedback from the brand strategy components of that program to create a focused, specialized course: "Mastering AI Skills for Brand Strategy." This course delves deeper into AI-powered brand strategy techniques, offering advanced tools and frameworks that have been proven to empower past participants. We’ve designed this program to help you harness AI-driven innovations specifically for brand development, positioning, and strategy, enabling you to build more agile, data-driven brands that stand out in today's competitive landscape.


In today’s rapidly evolving marketplace, developing a compelling brand strategy requires more than traditional methods—it demands the power of AI. As AI continues to reshape industries, professionals with AI expertise in brand strategy are uniquely positioned to lead, innovate, and earn more.

 

This course is designed to help you harness AI to revolutionize your brand strategy development process, from concept to execution. Through hands-on sessions, you’ll learn how to integrate AI tools to craft dynamic, data-driven strategies that resonate with your target audience and stay ahead of competitors. Whether you’re looking to elevate your career, sharpen your strategic skills, or future-proof your brand, this course will give you the AI edge you need.


Uncompromised Quality, Intelligently Priced

“Other online platforms’ ‘Mini-MBAs’ or Universities’ ‘Certificate Programs’ cost thousands of dollars. We took a different approach: Develop courses that are equal (I’d argue superior) in quality, more valuable by being Live, updated with fresh content for each cohort, and strategically priced to deliver maximum ROI for the price.”


Our course is a Certificate Program with Live Sessions (also recorded and on-demand if you can't make it Live) and we've done many 1:1 sessions with participants as added value.


12 Lessons over 3 Sessions.

 

What You’ll Learn:


* AI Tools for Brand Strategy: Get introduced to AI techniques and tools that transform brand strategy development, including market research, customer segmentation, and competitive analysis.


* Real-world Use Cases: Dive into case studies where AI has successfully driven brand strategy for growth to global brands.


* Interactive Workshops: Engage in hands-on workshops that guide you through implementing AI in brand positioning, strategy formulation, and monitoring.

 

Why Enroll?


* Career Catalyst: Develop high-demand AI skills that position you as a leader in brand strategy. Recent research from Business Insider reported that Marketing Professionals with AI Skills are forecast to earn 38% more than those without AI Skills. Additionally, a CNBC/SurveyMonkey Workforce Survey reported more than half (51%) of all Marketing Professionals are worried AI will soon take their job.


* Ongoing Learning: Enjoy lifetime access to future course updates, ensuring you stay at the forefront of AI advancements.


* Expert Guidance: Benefit from practical, actionable lessons led by AI and brand strategy experts, tailored to your immediate needs.


* Certification: Our course is a Certificate Program with Live Sessions (also recorded and on-demand if you can't make it Live) and we've done many 1:1 sessions with participants as added value.


* A community of forward-thinking Marketing Pros: Learning is better with others. We've seen it in our other courses and you will too.


* By the end of this course, you'll have mastered essential AI skills for developing, executing, and optimizing brand strategies, empowering you to drive impactful brand success.

 

* Get Reimbursed: Leverage your company's L&D budget to cover course costs. Visit https://maven.com/expense for more details.

Who is this course for

01

Business Owners & C-Suite

Strategic Innovators seeking to enhance their brand’s market position through AI-Enhanced Brand Strategy.

02

Brand Directors & Managers 

Aspiring to master AI-driven brand strategies to elevate brand positioning, reduce costs, and save time.

03

Senior Marketing Executives Seeking to leverage AI for dynamic, responsive brand strategies and positioning themselves as Marketing Leaders.

What you’ll get out of this course

🚀 Accelerate Brand Strategy Development and Improve Strategic Outcomes

Tired of traditional, time-consuming methods? Mastering AI Skills for Brand Strategy will streamline your brand strategy process, cutting down hours spent on manual tasks and elevating strategic

🧠 Unlock Deeper and More Innovative Brand Insights

Break free from conventional thinking. Our cohort will show you how to leverage AI as a Brand Strategist and Creative Advisor, offering fresh perspectives that challenge the status quo.


💼 Immediate ROI! 

How valuable is your time? A lot! With our proven AI-powered brand strategy techniques, you'll save up to 30% of development time while crafting more impactful strategies.

🔧 Seamlessly Integrate AI into Your Brand Strategy Workflow TODAY

Apply AI tools directly to your current brand strategy processes, boosting productivity and effectiveness from day one.

🌐 Collaborative Learning Environment & Networking Opportunities

Join a community of senior-level and C-Suite Marketing Leaders committed to mastering frontier AI skills. Engage in interactive workshops and Q&A sessions, exchanging insights with both experts and peers.

📚 Tailored AI Practice Guides & Templates

Receive customized AI Practice Guides and templates that empower you to apply what you learn immediately, streamlining your brand strategy development tasks.


This course includes

3 interactive live sessions

Lifetime access to course materials

13 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Feb 11—Feb 16

    Feb

    11

    Mastering AI Skills For Brand Strategy (Session 1 of 3)

    Tue 2/116:30 PM—8:00 PM (UTC)

    Foundations of AI in Brand Strategy Development

    6 items • Free preview

Week 2

Feb 17—Feb 19

    Feb

    17

    Mastering AI Skills For Brand Strategy (Session 2 of 3)

    Mon 2/175:00 PM—6:30 PM (UTC)

    Advanced AI Techniques in Brand Strategy Development

    6 items • Free preview

    Feb

    19

    Mastering AI Skills For Brand Strategy (Session 3 of 3)

    Wed 2/195:00 PM—6:30 PM (UTC)

    Engage with the Experts: Live Q&A with AI SME & Platform Innovators

    1 item • Free preview

Feedback From our Mastering AI Skills For Marketers Course

        "Michael and Pete led an awesome workshop. This was an in-depth course with many practical applications and recommendations for marketers. Highly recommend."
Daylene / Catapult X

Daylene / Catapult X

Research Strategist
        If you’re a marketer looking to add AI to your skill set, I highly recommend the Mastering AI Skills courses. The insights I gained were invaluable - enabling me to work more efficiently, and produce more and better quality work-product. It’s also helping me to expand my thought process - both at work and personally,”
Darcy / MyHome, a Willston Financial Group Company

Darcy / MyHome, a Willston Financial Group Company

VP Marketing
        Celebrating my new certification from Maven for the "Mastering AI Skills for Marketers" course. This was a multi-week, in-depth, hands-on course taught by Michael DeNunzio & Peter Monk. It was a nice compliment to my previous AI learnings. It's an exciting new era of co-creation with technology and with each other.
Steve

Steve

Marketing, Digital Marketing & eCommerce Executive
        To my marketing friends. I’m taking Michael’s class now and it is excellent. I’m pretty well versed on Gen AI having served on a few panels covering this topic. This class brought me much more focus on the creative ways to apply emerging tools to develop and articulate brand strategies. And this work is very fun!
Erin

Erin

Chief Marketing Officer
        Mike and Pete really know their stuff when it comes to AI and marketing. They are very adept at adjusting the course content to make sure the class is getting what they need out of the sessions. They also bring in guest speakers who have lot of expertise and share valuable knowledge.
Heather

Heather

VP Marketing and Communications
        Working with Peter & Mike to incorporate AI strategies into our marketing initiatives has been nothing short of revolutionary. Their expertise in AI has transformed our approach, allowing us to elevate our marketing capabilities by leaps and bounds.
Shaun

Shaun

Founder

Meet your instructors

Michael DeNunzio

Michael DeNunzio

Michael is an Industry leader from internet/web1 to metaverse/web3 and now AI with a unique combination of business, technology, marketing, brand & venture experience. In addition to being Managing Director PVAI Consulting he is also the Co-Founder of AIREA, a SaaS AI marketing platform that combines leading text, image, video, and data AI Models to efficiently produce content at scale. He previously led as CEO and sold a top internet digital marketing firm and was an Advisory Board Member and Shareholder of an AI search platform from its earliest days in an accelerator through its acquisition; President of a multi-brand investment and operating company created by the founder of Nautica; Board member of a fashion accessories company working with IZOD, Calvin Klein, PVH and Kenneth Cole.

Peter Monk

Peter Monk

Peter has been helping Marketing Leaders understand, adapt, and innovate with Emerging Technologies for over 25 years. Working with brands over his career as diverse as Colgate-Palmolive, Hewlett-Packard, Keurig Dr. Pepper, SC Johnson, and Molson Coors, Peter has been responsible for developing consumer strategies and managing multiple $250 million omni-channel media programs. He was an early internet marketing pioneer, pivotal in the development of a leading interactive marketing division for FCB, one of the world’s largest communication consultancies. He then went on to co-found, build as COO, and sell a successful marketing consultancy of over 80 marketing professionals which helped leading brands such as Allstate, AT&T, Sears, Grainger and more develop digital strategies.

Guest AI SME & Platform Experts

Guest AI SME & Platform Experts

We're bringing in a leading subject matter experts from AI platforms who will share their insights on the latest AI applications in their areas, offering you a window into how AI is being leveraged across the industry.


This blend of our insights and practical external expertise aims to give you the most comprehensive view of the AI landscape in marketing today.

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Join an upcoming cohort

Mastering AI Skills for Brand Strategy

Mastering AI Skills For Brand Strategy Development

$695

Dates

Feb 11—20, 2025

Payment Deadline

Feb 12, 2025
Get reimbursed

Course schedule

2-3 hours per week

  • Three 90-minute sessions packed with tips and tools you can use straight away.

Learn In A Live Cohort / Get Certified

Learn In A Live Cohort / Get Certified

Class Certification

You are now equipped with the skills to not just understand but also implement AI in Brand strategy.

Active hands-on learning

This course builds on live workshops and hands-on projects.

Learn in a LIVE cohort of peers

Join a community of like-minded people who want to learn and grow alongside you.

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

Mastering AI Skills for Brand Strategy

Mastering AI Skills For Brand Strategy Development

$695

Dates

Feb 11—20, 2025

Payment Deadline

Feb 12, 2025
Get reimbursed

$695

9 Days