Creating Products Your Users Will Love & Buy

10 Days

Cohort-based Course

Build products that solve real user problems. A course for people who are creating solutions that users and customers fall in love with.

Creating Products Your Users Will Love & Buy

10 Days

Cohort-based Course

Build products that solve real user problems. A course for people who are creating solutions that users and customers fall in love with.

Hosted by

Chidi Afulezi

Product Sensei & Coach | Prev: Sony, Time Warner/CNN, General Assembly, aKoma

Chidi Afulezi

Product Sensei & Coach | Prev: Sony, Time Warner/CNN, General Assembly, aKoma

Course overview

Learn How To Identify The Problems Your Users Want Solved

Join this fast-paced 2-week course where you'll get great at identifying real user and customer problems, and become a successful solution builder. You'll construct viable problem cases, run scenarios, & workshop ideas

Should You Be Taking This Course? Absolutely, if you are:

Building products that are critical to the growth of your organization, and to the benefit of your customers

An entrepreneur looking to create that thing your customers will fall in love with, and can't do without

A team leader struggling to get the organization to stop building solutions that no one wants to use or buy

Building products that are critical to the growth of your organization, and to the benefit of your customers

An entrepreneur looking to create that thing your customers will fall in love with, and can't do without

A team leader struggling to get the organization to stop building solutions that no one wants to use or buy

Key outcomes for this course

A product discovery process that captures real user problems to solve

Understand how to get to the root of customers issues, and diagnose problems that should be solved

Reframed problems that result in fresh and compelling solutions

Frame (and reframe) problems from a myriad of perspectives to come up with innovative solutions for users

Problem statements that are clear and convincing

Develop , guidelines, and frameworks that lead to customer-centric problem statements that ultimately result in well-received solutions

Product planning that transforms the product development process

Produce outlines of the opportunity, product goals, target customers, and success factors that validate you are solving the right problem

This is what they say about Chidi:

Chidi is THE Product Missionary people always write about. Passionate, dedicated, and fiery, but with a deep well of care, understanding, and empathy. He somehow walks the line between being a sage philosopher and a GSD master. He's been in the trenches and he won't hesitate to hop back in them with you--he's a treasured Product Sensei.

Ryan Findley

Chief Learning Officer, Learn To Win

I've learned more from Chidi about businees opportunities because of the lens of product development that he is so passionate about. He applies the framework & teaches you how to apply the framework, so that whatever business opportunity you're passionate about becomes invigorated & inspired by products & services developed with the right approach.

Mike Musgrave

Conservation Leadership Faculty School of Wildlife Conservation, African Leadership University

Chidi is an amazing product management professional and coach/educator. If you're looking for clear and practical approaches to improving your product management thinking, he's the guy

Chuck Blevins

Director, Product Management, PKI Services, and Enterprise Instructor, General Assembly

I have worked with Chidi and watched him teach MBA students and senior public sector leaders how to think and work like product managers. He combines extensive product expertise and teaching skills with a deep investment in his students' learning and success. Learning from him is a real treat!

John Kimani

Senior Director of Growth and Strategy, African Leadership University

Chidi sees the root causes of issues, can explain them clearly, and comes up with creative yet practical ways to solve them. I'd be thrilled to have him on my product team any day.

J Cornelius

Founder & President // Nine Labs

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Meet your instructor

Chidi Afulezi

A close mentor shared this mantra with me: product building is messy, but product building is also simple.

My work is infused with this mantra and is at the core of why I am offering this course. Simplifying the process of landing on real customer-impacting problems to solve is a key expertise that I have developed over the course of my career.

I am a business owner and product guy. I am an educator and a founder/product coach. I come in multiple flavors—managing principal for redKola Digital (product consultancy); managing partner at theZVG (comms products agency); founder of aKoma Media, Rouse Media, and The Core Venture Studio; teach product at General Assembly, African Leadership University School of Business, and UC Berkeley Haas School of Business.

As I said, lots of flavors.

Prior to the wild life of a founder, I served in an assortment of engineering and product leadership roles at AT&T, Sony Music, Time Warner, CNN, and Turner Broadcasting.

Schooled at NYU, came out with degrees in Math and Electrical Engineering. Went back after a while and got an MBA too. No more degrees, please.

I look forward to rolling with you in this part of your product journey. Let's do this!

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Syllabus

Defining The Problem

Why do products or ventures fail? There are many reasons, but at the core is what problem the product is meant to solve. Learn how to frame problems using the problem design canvas

Fall In Love With The Problem

Once you have defined the problem, the hard part is becoming an expert in the problem. How do you ensure that you should be solving this problem? Learn how to land and validate a problem that is challenging and exciting.

Reframing The Problem

When you first land on the problem, you have done so from a certain perspective. But is that the only perspective? Learn how to reframe the problem using testing and customer discovery techniques.

Jobs To Be Done

Customers hire your product to perform a task, to do a job. The hiring process could be for a job that is functional, or emotional. Learn how to use the JBTD canvas to hone in on which aspect of the problem you should be focused on solving.

Problems are the previous addresses of new ideas. —Dan Zadra

Course schedule

4-6 hours per week

Course Start Date
March 21st, 2023
Participants will receive pre-course reading and prep material.
Tuesdays & Thursdays
12:00noon - 1:30pm EST
Sessions are designed to be dynamic, with prompts and breakouts. Participants will be working on a real-life problem design project
Problem Design Project
3 hours a week
Over the two weeks, we will work on designing a wicked business or entrepreneurial problem that should be solved. Get our stretches and warm ups done, we are going to work.

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A learning experience for the makers and builders

Learning by doing, and engaging discussions

This course builds on live workshops, peer reviews, and projects that bring the discussions to life

Live interactive sessions with plenty of touch points

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of product and maker peers

Be part of the ProductDiOxide community with folks on similar product journeys, supporting each other through the learning process

Questions About The Course

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