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Startup Growth Strategy

2 Weeks


Cohort-based Course

Make better product decisions by identifying your winning features to unlock organic growth and save money on advertising.

Hosted by

Katya Skorobogatova

Head of Growth at WhatsApp, build the growth function internally

Course overview

Build an Actionable Strategy for Organic Growth

Your product isn’t growing, you’ve already spent money on advertising but had no results.

In this course, you’ll identify your product's best features and the customer group that needs it. 

Then, you’ll build a plan that increases your chances of organic growth.

Who this course is for:


Early stage startup founders (pre-seed to series A) who want to have an actionable product growth roadmap and lower the burn rate.


Marketers who have invested in paid acquisition and need a strategy to decrease the cost of acquisition while growing the product.


Founding teams who want to figure out product and marketing problems before they invest in paid advertising again.

Ignite the growth of your product

Define success for your product

You'll have clarity on what metrics you need focus on. And you will understand why retention and engagement always beat acquisition in regards to growth.

Double down on what works

You'll redefine product market fit for your product and your core customer segment by figuring out what parts of your product are working and who they are working for.

Draft your growth strategy

You'll create your own growth strategy by mastering the growth framework used by Meta to grow WhatsApp to over 2B monthly active users.

Receive feedback and iterate

You will create a set of product and marketing experiments you can launch asap and share it with the group to receive feedback from your peers and the instructor

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Startup Growth Strategy

Katya Skorobogatova

Katya Skorobogatova

Head of Growth at WhatsApp, built growth function internally

Katya joined Facebook in the early days of the original growth team that created product growth as a discipline. She was the first person from Facebook to join WhatsApp after the acquisition - she built a growth and product analytics function inside WhatsApp and enabled its step change in growth.

Since then she has been working with over 100 early stage startup founders on their growth strategy. Now she is ready to share what she learnt in 15 years of working in growth and help founders and marketing teams in early stage startups create a strategy for organic growth.

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Course syllabus


Growth science

  • Growth accounting and growth ratio
  • Retention and engagement
  • Speed and frequency
  • Growth data to-dos


Growth art

  • How to bring together qual and quant insights
  • Power user analysis
  • When and how to deploy surveys and customer interviews


Design growth strategy

  • Narrow it down
  • Design the flywheel
  • Revisit paid acquisition
  • Create the roadmap

Course schedule

Next cohort: 14 - 21st of October
  • Introductory session

    10:00 - 11:00 am Friday October 14

    We get together on Friday before the course starts.

  • 3 workshops

    10:00 - 12:00 am PT October 17, 19, 21

    Workshops are on Monday, Wednesday and Friday from 10:00am to 12:00pm PT

  • Pre work/home work

    2-4 hours per week

    Work on the deliverables with the help of your peers and instructors.

  • 2 office hours

    10:00 am / 4:00 pm PT October 18 and 20

    Office hours are optional, they will follow the workshops on Tuesday and on Thursday.

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Startup Growth Strategy

Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This is a crash course with clear deliverables that's taught live and interactively. There will be live examples, breakout rooms, discussions, and office hours to share your work with peers and instructors.

Learn together with the cohort of peers facing the same problems

Surround yourself with like-minded people who want to learn and grow alongside you. Get feedback from your peers and instructor to refine your thinking as you build your growth strategy.

Accountability and feedback

Rethinking your growth strategy is tough when doing it on your one - you will have clear deliverables and timelines as well as a group of supporting peers to keep you on track.

Frequently Asked Questions

What is the expected time commitment for the course?
What happens if I can not make it to the live session?
Can I expense the course to my company?
Will there be scholarships or financial aid?
What’s the refund policy?
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