I help people test ideas.

I'm the co-author of Testing Business Ideas with Alex Osterwalder. I pioneered GE FastWorks with Eric Ries, coached emerging product teams at Adobe and even helped Toyota apply lean startup practices.

Before my transition into coaching, I spent over 10 years of my career at early stage technology startups.

I stay connected to the startup scene through my work with Silicon Valley venture capitalists and startup accelerators.

And most importantly, I created this course to help you quickly test your ideas, because I wasted years of my life building things nobody wanted.

Inquire about team purchases