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Assumptions Mapping for New Products


(3 ratings)


1 Day


Cohort-based Course

Use a simple framework to identify, map, and address your riskiest assumptions–before you ask for funding.

Hosted by

David J. Bland

Internationally best selling co-author of Testing Business Ideas.

Course overview

Leave with a detailed map of your product's risk to share with stakeholders

Join a like minded group of peers for a fast paced 3 hour workshop. Learn how to identify, extract and map your product's riskiest assumptions. Whether you are pitching a VC or a VP, you'll leave with a clear map to inform your request for funding.

Who this 3 hour workshop is for


You're an entrepreneur who doesn't have time to make something nobody wants.


You're a corporate innovator who wants to challenge the status quo and create new revenue streams.


You're a solopreneur who has a side project but is nervous about making the leap.

What you’ll get out of this workshop

Extracting risk

You'll learn how to identify and extract the risk in your idea so that you don't scale it too quickly.

Mapping your assumptions

You'll learn how to map your risk to focus on the leap of faith assumptions.

Selecting experiments

You'll learn how to select an experiment that addresses your riskiest assumptions.


(3 ratings)

What people are saying

        David provides you with a toolbox, that enables you to de-risk the idea by yourself without relying on external service providers.
Oliver Barnickel

Oliver Barnickel

Digital Collectibles Manager - ESL Gaming
        I have undergrad and grad degrees in business and yet have never had such a delightful and enlightening course about how to rapidly & calmly de-risk and test ideas.
Christian Abt

Christian Abt


Meet your instructor

David J. Bland

David J. Bland

Co-author of Testing Business Ideas, Founder at Precoil.

I help people test ideas.

I'm the co-author of Testing Business Ideas with Alex Osterwalder. I pioneered GE FastWorks with Eric Ries, coached emerging product teams at Adobe and even helped Toyota apply lean startup practices.

Before my transition into coaching, I spent over 10 years of my career at early stage technology startups.

I stay connected to the startup scene through my work with Silicon Valley venture capitalists and startup accelerators. 

And most importantly, I created this course to help you quickly test your ideas, because I wasted years of my life building things nobody wanted.

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Assumptions Mapping for New Products

Workshop agenda

3 hours
  • Tuesday, December 6

    10:00am - 1:00pm Pacific Time


    Extracting Assumptions

    • Fundamentals of design thinking
    • Extracting risk for your product

    Assumptions Mapping

    • How to map assumptions
    • Assumptions Mapping for your product

    Experiment Selection

    • Principles of experimentation
    • Selecting your experiments


Frequently Asked Questions

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Be the first to know about upcoming cohorts

Assumptions Mapping for New Products