After marketing +200 B2B tech/software products over 30 years, we’ve found that defining the right target market [positioning strategy] and launch planning are the key missing parts to accelerate P/M fit.

By defining your positioning strategy + launch plan:

1️⃣ Your market will get what you do, how you do it, to whom, and why they should buy from you now.

2️⃣ You'll be known in your industry without spending thousands on ADS and "growth hacks".

3️⃣ Your early adopters will find you.

4️⃣ You won't waste money on marketing and sales investments not aligned with your market stage.

5️⃣ Product-market fit will be easier to achieve.

6️⃣ You'll create a sustainable advantage by winning a specific market [because no matter how cool your tech is, it is easy to copy].

That's what we'll help you with during this 4-step bootcamp:

✅ Reveal the positioning strategy of the highest product/market fit opportunity — which market category, segments, and use cases provide you with a differentiated, credible, and relevant positioning to win?

✅ Define your ideal customer profile [ICP] — Once revealed how you should compete, it's about clearly defining your target, category, differentiation, needs you to solve, credibility statements, and market context.

✅ Optimize your positioning messages — What messages should you use in your pitches and web to be seen as a different, relevant, and credible provider?

✅ Amplify your reach — What is the optimal product launch sequence that will get the support of your market and industry? What channels should you build to achieve channel-market fit faster?

✅ AI toolset and tutorials to implement every step at x10 speed with tools like:

- Notion AI / ChatGTP (build key positioning messages).

- Humantic AI (find clients).

- Fathom AI (record, and transcribe research calls)

- Sparktoro (find your ecosystem of influencing players).

- Dovetail (record and classify all your research information).

All backed by the brain after the models of how humans accept and adopt innovations: Crossing The Chasm and Diffusion of Innovations.