Tiny Marketing Actions

4.9

(19 ratings)

·

6 Weeks

·

Cohort-based Course

Break your marketing paralysis and get in an easy, regular rhythm with marketing activities from the very first session!

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Course overview

Tiny Marketing Actions: The 6-Week Experience

Tiny Marketing Actions are defined as small daily marketing actions, delivered consistently over a long period of time, to build your brand, your business and your bank account.


This class is designed to help you establish life-long habits for marketing your business. It leverages the cohort model, giving you a strong and supportive network to help you test ideas, gather feedback and execute successful campaigns.

Who is this course for

01

Brand new business owners who feel overwhelmed with all the options to market your business

02

Established business owners who are tired of unpredictable new business leads and who want more stability and ease in marketing

03

VAs and Online Business Managers who want support and structure to help their clients establish a regular and effective marketing strategy

Key outcomes

Anatomy of Marketing Habits

Understand the anatomy of your own marketing habits, and how to shift ineffective patterns

Daily Tiny Marketing Actions

Know how to execute Tiny Marketing Actions on a daily and weekly basis to grow your business

Recipes for Daily Use

Access to over 100 client-tested specific “recipes” for Tiny Marketing Actions that allow you to seed opportunities easily every day. New: Chat GPT Tiny Marketing Actions Recipes

Your Strategic Marketing Plan and TMAs

Identify where Tiny Marketing Actions fit into your strategic marketing plan

Connections

Connect with a brilliant and inspiring community of other small business owners

Operationalizing TMAs

Determine how to operationalize Tiny Marketing Actions into your daily, weekly, monthly and annual business plans

Ideal Fits and Clients

Determine where your business fits in the bigger ecosystem surrounding your ideal clients

Opportunities over Emotions

Create opportunities with TMA’s, even when you’re overwhelmed, tired, sad or busy.

Course syllabus

6 live sessions • 6 modules • 6 lessons
Expand all modules
  • Week 1

    Jan 31—Feb 4

    Events

    • Jan

      31

      Tiny Marketing Actions Session 1

      Wed, Jan 31, 5:00 PM - 6:00 PM UTC

    Modules

    • Session 1: Introduction to Tiny Marketing Action core principles

      We define Tiny Marketing Actions as small daily marketing actions, delivered consistently over a long period of time, to build your brand, your business and your bank account.

      • Orientation & Ground Rules

      • The TMA Principle: Small, consistent action builds big wins

      • Anatomy of Habits & Self Talk - Your new predisposition to action over perfection

      • Getting Started with your first TMAs

  • Week 2

    Feb 5—Feb 11

    Events

    • Feb

      7

      Tiny Marketing Actions Session 2

      Wed, Feb 7, 5:00 PM - 6:00 PM UTC

    Modules

    • Session 2: Kickstart Your Mini TMA Plan

      As you begin to get more comfortable with the rhythm of Tiny Marketing Actions, it is normal to start to think about the bigger picture of how they fit in the marketing operations of your business.

      • Creating a Mini Plan

      • Understanding your Audience, Ecosystem and Marketing Channels

      • Fixing the things that you need to fix

      • Taking action with this week’s TMAs

  • Week 3

    Feb 12—Feb 18

    Events

    • Feb

      14

      Tiny Marketing Actions Session 3

      Wed, Feb 14, 5:00 PM - 6:00 PM UTC

    Modules

    • Session 3: Selecting the right types of TMAs

      The overriding purpose of starting Tiny Marketing Actions is to get in the habit of taking small, consistent steps each day to build your business, your brand and your bank account.

      • Categories of TMAs - Swipe file, library and recipe cards

      • Implementing TMAs - What does a weekly TMA schedule look like in practice?

      • Creating a rhythm & getting stuff done.

      • Taking action with this week’s TMAs

  • Week 4

    Feb 19—Feb 25

    Events

    • Feb

      21

      Tiny Marketing Actions Session 4

      Wed, Feb 21, 5:00 PM - 6:00 PM UTC

    Modules

    • Session 4: Getting unstuck when you stall in marketing

      The decision to make Tiny Marketing Actions a habit involves a practice that requires you to be willing to look deeply and honestly at your habits and patterns.

      • How to start, sustain, reset and get out of the spin every from this day forward

      • What does frustration look like for you? (and how to get past it)

      • Sharpening the techniques & getting better at your habits

      • Taking action with this week’s TMAs

  • Week 5

    Feb 26—Mar 3

    Events

    • Feb

      28

      Tiny Marketing Actions Session 5

      Wed, Feb 28, 5:00 PM - 6:00 PM UTC

    Modules

    • Session 5: Plan for marketing disruption

      In these times, it has become harder and harder to identify a "normal" marketing pattern, with increased disruption from global pandemics, economic fluctuations, and significant social unrest.

      • Checking in: Are you excited about what you’re doing & making strategic choices?

      • Plan for the next month and quarter - while you still have TMAs in the queue

      • What to measure, how to refine, adapt, adjust and prioritize your TMAs

      • Taking action with this week’s TMAs

  • Week 6

    Mar 4—Mar 6

    Events

    • Mar

      6

      Tiny Marketing Actions Session 6

      Wed, Mar 6, 5:00 PM - 6:00 PM UTC

    Modules

    • Session 6: Operationalizing your Tiny Marketing Actions

      Do you really want to grow your brand and business? You are going to need to either increase the amount of time you put into the business, automate repetitive tasks, or increase the number of resources you have to help with the work.

      • Creating systems that create TMA sustainability

      • The best ways to use automation (where it makes sense)

      • The ins & outs of hiring an assistant, a team & allocating resources

      • Taking action with this week’s TMAs

4.9

(19 ratings)

What students are saying

See what people are saying

        I am a huge fan of baby steps and taking small steps to move forward. Tiny Marketing Actions was right up my alley. What I loved were the variety of things you could do for your business that counted as marketing! And I also learned to think of marketing and my community as more of an ecosystem.
Jessica Williams

Jessica Williams

Founder, TechBizGirl.com
        If the word "prospect" makes you cringe and you hate clinical, numbers-driven approaches to marketing - this program is for you. I'd been waiting for permission to stop doing anything that felt remotely like hustling and Pam gave me that. Finally I found a framework that can support me to do marketing the way I've always wanted to.
Belinda Noakes

Belinda Noakes

belindajoynoakes.com
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Join an upcoming cohort

Tiny Marketing Actions

Tiny Marketing Actions Winter 2024

$500 USD

Dates

Jan 31—Mar 6, 2024

Payment Deadline

Feb 1, 2024

|

Bulk purchases

Meet your instructor

Pamela Slim

Pamela Slim

Author, The Widest Net and Co-Founder, K'é Community Lab

Pamela Slim is an author, certification agency owner and the co-founder with her husband Darryl of the K'é Community Lab in Mesa, Arizona.


A former corporate director of training and development at Barclays Global Investors, Pam focused her first decade in business as a management consultant, working with large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems.


Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Keap, Progressive Insurance, Constant Contact and GoDaddy. Pam partnered with author Susan Cain to build and launch the Quiet Revolution.


Pam has written three books: Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read), Body of Work (2014 with Penguin Portfolio) and her latest The Widest Net (2021 with McGraw Hill, named Best Sales & Marketing Book of 2021 by Porchlight Books).


In 2016, Pam and her husband Darryl co-founded the K'é Community Lab in Mesa, Arizona, a grassroots, community-based learning lab focused on small business economic acceleration for local BIPOC entrepreneurs. 

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Join an upcoming cohort

Tiny Marketing Actions

Tiny Marketing Actions Winter 2024

$500 USD

Dates

Jan 31—Mar 6, 2024

Payment Deadline

Feb 1, 2024

|

Bulk purchases

A word from Pam!

Tiny Marketing Actions Class Structure

Tiny Marketing Actions Class Structure

Live weekly classes on Zoom

This is a cohort-based class, where we meet weekly on Zoom to learn the week's lesson, then apply it through taking action the next 7 days.


If you miss a live class or can't attend due to time zone or work conflicts, no worries, it is posted on the learning portal same day.

All-in-one learning portal

The Maven hosting platform is easy and intuitive to navigate. You can access video lessons and materials, ask for and receive feedback directly from Pam in the student forum, and share resources and ideas with fellow cohort participants.

Real-time network building with peers

Pam takes pride in attracting amazing thought leaders and change makers in her programs.


You will meet wonderful fellow entrepreneurs who can help you learn new skills, access new markets and maintain momentum in your Tiny Marketing Action habits, despite any discomfort or fear.

Frequently Asked Questions

What happens if I can’t make a live session?
What is the course schedule?
I have a busy schedule, what is the expected time commitment?
What’s the refund policy?
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Join an upcoming cohort

Tiny Marketing Actions

Tiny Marketing Actions Winter 2024

$500 USD

Dates

Jan 31—Mar 6, 2024

Payment Deadline

Feb 1, 2024

|

Bulk purchases

Stay in the loop

Sign up to be the first to know about course updates.

Tiny Marketing Actions Make it Easy to Gain Marketing Momentum

Tiny Marketing Actions Make it Easy to Gain Marketing Momentum

Active, not passive

This course focuses on live workshops and hands-on projects

Interact and get feedback

You’ll be learning in public through breakout rooms and an engaged community on the class forum

Learn from diverse professionals

Surround yourself with like-minded people who want to grow alongside you

A pattern of wavy dots
Join an upcoming cohort

Tiny Marketing Actions

Tiny Marketing Actions Winter 2024

$500 USD

Dates

Jan 31—Mar 6, 2024

Payment Deadline

Feb 1, 2024

|

Bulk purchases

$500 USD

4.9

(19)

·

6 Weeks