4.9
(19 ratings)
6 Weeks
·Cohort-based Course
Break your marketing paralysis and get in an easy, regular rhythm with marketing activities from the very first session!
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Course overview
Tiny Marketing Actions are defined as small daily marketing actions, delivered consistently over a long period of time, to build your brand, your business and your bank account.
This class is designed to help you establish life-long habits for marketing your business. It leverages the cohort model, giving you a strong and supportive network to help you test ideas, gather feedback and execute successful campaigns.
01
Brand new business owners who feel overwhelmed with all the options to market your business
02
Established business owners who are tired of unpredictable new business leads and who want more stability and ease in marketing
03
VAs and Online Business Managers who want support and structure to help their clients establish a regular and effective marketing strategy
Understand the anatomy of your own marketing habits, and how to shift ineffective patterns
Know how to execute Tiny Marketing Actions on a daily and weekly basis to grow your business
Access to over 100 client-tested specific “recipes” for Tiny Marketing Actions that allow you to seed opportunities easily every day. New: Chat GPT Tiny Marketing Actions Recipes
Identify where Tiny Marketing Actions fit into your strategic marketing plan
Connect with a brilliant and inspiring community of other small business owners
Determine how to operationalize Tiny Marketing Actions into your daily, weekly, monthly and annual business plans
Determine where your business fits in the bigger ecosystem surrounding your ideal clients
Create opportunities with TMA’s, even when you’re overwhelmed, tired, sad or busy.
Tiny Marketing Actions
Week 1
Week 1
Jan 31—Feb 4
Events
Wed, Jan 31, 5:00 PM - 6:00 PM UTC
Modules
We define Tiny Marketing Actions as small daily marketing actions, delivered consistently over a long period of time, to build your brand, your business and your bank account.
• Orientation & Ground Rules
• The TMA Principle: Small, consistent action builds big wins
• Anatomy of Habits & Self Talk - Your new predisposition to action over perfection
• Getting Started with your first TMAs
Week 2
Week 2
Feb 5—Feb 11
Events
Wed, Feb 7, 5:00 PM - 6:00 PM UTC
Modules
As you begin to get more comfortable with the rhythm of Tiny Marketing Actions, it is normal to start to think about the bigger picture of how they fit in the marketing operations of your business.
• Creating a Mini Plan
• Understanding your Audience, Ecosystem and Marketing Channels
• Fixing the things that you need to fix
• Taking action with this week’s TMAs
Week 3
Week 3
Feb 12—Feb 18
Events
Wed, Feb 14, 5:00 PM - 6:00 PM UTC
Modules
The overriding purpose of starting Tiny Marketing Actions is to get in the habit of taking small, consistent steps each day to build your business, your brand and your bank account.
• Categories of TMAs - Swipe file, library and recipe cards
• Implementing TMAs - What does a weekly TMA schedule look like in practice?
• Creating a rhythm & getting stuff done.
• Taking action with this week’s TMAs
Week 4
Week 4
Feb 19—Feb 25
Events
Wed, Feb 21, 5:00 PM - 6:00 PM UTC
Modules
The decision to make Tiny Marketing Actions a habit involves a practice that requires you to be willing to look deeply and honestly at your habits and patterns.
• How to start, sustain, reset and get out of the spin every from this day forward
• What does frustration look like for you? (and how to get past it)
• Sharpening the techniques & getting better at your habits
• Taking action with this week’s TMAs
Week 5
Week 5
Feb 26—Mar 3
Events
Wed, Feb 28, 5:00 PM - 6:00 PM UTC
Modules
In these times, it has become harder and harder to identify a "normal" marketing pattern, with increased disruption from global pandemics, economic fluctuations, and significant social unrest.
• Checking in: Are you excited about what you’re doing & making strategic choices?
• Plan for the next month and quarter - while you still have TMAs in the queue
• What to measure, how to refine, adapt, adjust and prioritize your TMAs
• Taking action with this week’s TMAs
Week 6
Week 6
Mar 4—Mar 6
Events
Wed, Mar 6, 5:00 PM - 6:00 PM UTC
Modules
Do you really want to grow your brand and business? You are going to need to either increase the amount of time you put into the business, automate repetitive tasks, or increase the number of resources you have to help with the work.
• Creating systems that create TMA sustainability
• The best ways to use automation (where it makes sense)
• The ins & outs of hiring an assistant, a team & allocating resources
• Taking action with this week’s TMAs
4.9
(19 ratings)
Jessica Williams
Belinda Noakes
Tiny Marketing Actions Winter 2024
$500 USD
Dates
Jan 31—Mar 6, 2024
Payment Deadline
Feb 1, 2024
Author, The Widest Net and Co-Founder, K'é Community Lab
Pamela Slim is an author, certification agency owner and the co-founder with her husband Darryl of the K'é Community Lab in Mesa, Arizona.
A former corporate director of training and development at Barclays Global Investors, Pam focused her first decade in business as a management consultant, working with large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems.
Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Keap, Progressive Insurance, Constant Contact and GoDaddy. Pam partnered with author Susan Cain to build and launch the Quiet Revolution.
Pam has written three books: Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read), Body of Work (2014 with Penguin Portfolio) and her latest The Widest Net (2021 with McGraw Hill, named Best Sales & Marketing Book of 2021 by Porchlight Books).
In 2016, Pam and her husband Darryl co-founded the K'é Community Lab in Mesa, Arizona, a grassroots, community-based learning lab focused on small business economic acceleration for local BIPOC entrepreneurs.
Tiny Marketing Actions Winter 2024
$500 USD
Dates
Jan 31—Mar 6, 2024
Payment Deadline
Feb 1, 2024
Live weekly classes on Zoom
This is a cohort-based class, where we meet weekly on Zoom to learn the week's lesson, then apply it through taking action the next 7 days.
If you miss a live class or can't attend due to time zone or work conflicts, no worries, it is posted on the learning portal same day.
All-in-one learning portal
The Maven hosting platform is easy and intuitive to navigate. You can access video lessons and materials, ask for and receive feedback directly from Pam in the student forum, and share resources and ideas with fellow cohort participants.
Real-time network building with peers
Pam takes pride in attracting amazing thought leaders and change makers in her programs.
You will meet wonderful fellow entrepreneurs who can help you learn new skills, access new markets and maintain momentum in your Tiny Marketing Action habits, despite any discomfort or fear.
Tiny Marketing Actions Winter 2024
$500 USD
Dates
Jan 31—Mar 6, 2024
Payment Deadline
Feb 1, 2024
Sign up to be the first to know about course updates.
Active, not passive
This course focuses on live workshops and hands-on projects
Interact and get feedback
You’ll be learning in public through breakout rooms and an engaged community on the class forum
Learn from diverse professionals
Surround yourself with like-minded people who want to grow alongside you
Tiny Marketing Actions Winter 2024
$500 USD
Dates
Jan 31—Mar 6, 2024
Payment Deadline
Feb 1, 2024