Nihit founded Pricing Stratz, a consulting firm that specialises in providing pricing and packaging support primarily to software/tech (B2B & B2C), consumer goods, pharmaceuticals and automotive players.

With a focus on the Design-to-Value approach, Nihit leverages the entire range of pricing tools, including machine learning, economic value calculations and survey-based tools like conjoint analysis to derive pragmatic value-based pricing strategies that deliver predictable impacts on volume, sales, and/or margin.

He has supported over 30 businesses across the US, Canada, UK, and France, resulting in impacts ranging from 15% to 40% increases in revenue.

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