A Practical Training to Develop a Winning Pricing Strategy
7 Days
·Cohort-based Course
Practical guide on value-based pricing methodologies, data sources, analytics and implementation by a pricing consultant
A Practical Training to Develop a Winning Pricing Strategy
7 Days
·Cohort-based Course
Practical guide on value-based pricing methodologies, data sources, analytics and implementation by a pricing consultant
Course overview
Course Description
I have created this training based on my experience of delivering 50+ pricing strategy consulting projects to clients across software, consumer goods, pharmaceuticals, and automotive sectors. The impacts of these consulting projects range from 15% to 40% increase in revenue.
This course is a very practical training on pricing toolkits - methodologies, sources of data, analytics and implementation -that you can take back to your office and apply. This course is for marketing, sales and finance professionals, business owners and start-up founders who want to leverage the power of value-based pricing for a higher profit. This course is relevant to all the businesses regardless of the sector, business model, size, and the growth stage.
Apart from the basics of pricing, you will master three key things in this course:
1. Different approaches to pricing and how to tailor a pricing approach based on your business
2. Different intelligence, tools and analytics required to effectively develop a value-based pricing strategy (differentiated for B2B and B2C companies)
3. Key success factors to successfully execute a newly developed value-based pricing strategy
Throughout this training you will apply these concepts on real-life cases.
Who is this course for
01
Pricing managers and aspiring pricing professionals who want to master structured approach to building a winning pricing strategy
02
Sales, marketing and finance professionals who overlook pricing function
03
Start-up founders and business owners irrespective of business size, growth stage, sector and business model
04
Operation managers of Private Equity firms who overlook value creation initiatives of portfolio companies
What you’ll get out of this course
Tailor a pricing approach based on business context
Select the right sources of data to build pricing strategy
Master different value-based pricing tools & analytics
Apply price differentiation to target different customer types
Master the art of pack, price and portfolio optimisation
Learn the differences between B2B pricing and B2C pricing
Learn how to successfully implement a new pricing strategy
Discover the traits & skills of successful a pricing professional
A Practical Training to Develop a Winning Pricing Strategy
What people are saying about Nihit's course on Pricing Strategy on other platforms
Múcio Batista
Thomas Lange
Meet your instructor
Nihit Ningthoujam
Nihit founded Pricing Stratz, a consulting firm that specialises in providing pricing and packaging support primarily to software/tech (B2B & B2C), consumer goods, pharmaceuticals and automotive players.
With a focus on the Design-to-Value approach, Nihit leverages the entire range of pricing tools, including machine learning, economic value calculations and survey-based tools like conjoint analysis to derive pragmatic value-based pricing strategies that deliver predictable impacts on volume, sales, and/or margin.
He has supported over 30 businesses across the US, Canada, UK, and France, resulting in impacts ranging from 15% to 40% increases in revenue.
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A Practical Training to Develop a Winning Pricing Strategy
Course syllabus
01
Introduction
02
Why pricing is important?
03
What are the different approaches to pricing?
04
What is the most powerful pricing approach?
05
What are the different sources of data/information available to develop a pricing strategy?
06
What are the different tools available to develop a pricing strategy?
- Basic analytics
- Advanced analytics (AI/ML)
- Value matrix
- Economic value estimation
- Value chain analysis
- Semi-quantitative expert judgement
- Experiments, A/B test
- Conjoint Analysis
- Gabor Granger
- Van Westendorp PSM
07
How can we conduct price-product differentiation to target different customer types simultaneously?
08
What are the key success factors for a successful implementation of a newly developed pricing strategy?
09
What are the key differences between B2B pricing and B2C pricing?
10
Conclusion and practical tips including traits required to be a successful pricing professional
Course schedule
3 sessions of 2 hours
Two live training sessions
9:00am - 11:00am EST on Sep 11 & Sep 13
We'll meet for two live training sessions (two hours per session).
Offline project
2 to 4 hours
You will be assigned a real-life pricing project to apply the pricing concepts learnt during the live training sessions. Feedback will be given by email.
Review of offline project
9:00am - 11:00am EST on Sep 1
We will review the solutions/recommendations of the real-life pricing assignment
Free webinar: Mastering B2B SaaS Pricing in a Dynamic Market
During this informative one-hour webinar, you’ll discover how to:
1. Optimize your pricing by leveraging cutting-edge tools like AI and Neuropricing
2. Understand the impact of inflation & macroeconomic environment, competition & the market, product & customer characteristics on your sales performance and pricing
3. Incorporate historical and prospective data to make informed pricing decisions
4. Validate pricing decisions to ensure maximum profitability
5. Stay ahead of the competition with advanced pricing methods
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Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects and exercises
Interactive
You’ll be interacting with the instructor and other learners through breakout rooms
Learn with a cohort of peers
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