GTM professionals: sales, revenue operations, GTM engineering, customer success, and marketers focused on pipeline, positioning, pricing and launches.

Startup founders building new businesses, from MVP to scale.

Content creators producing digital media and building audiences.

Defining how a product or company is differentiated and perceived relative to competitors.

Finding and validating product-market fit — identifying underserved markets, testing hypotheses, and iterating to fit.

Learn to turn a business idea into a clear online offer, customer journey and launch plan. You will practice identifying customer problems, 

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