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High-Impact Product Discovery for Product Leaders

3 Days

Cohort-based Course

Learn how to partner with stakeholders to choose the right bets for your roadmap! 🎯

High-Impact Product Discovery for Product Leaders

3 Days

Cohort-based Course

Learn how to partner with stakeholders to choose the right bets for your roadmap! 🎯

Hosted by

Jay Melone

Product @ New Haircut | Trained 5,500+ students from Google, Amazon, Cisco, &...

Jay Melone

Product @ New Haircut | Trained 5,500+ students from Google, Amazon, Cisco, &...

Course overview

Fill your roadmap with strategic bets that grow the business

Instead of low-impact pet projects

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🔥 To ship experiences that drive business and market value

🔥 To solve real customer problems in innovative ways

🔥 To deliver projects the team and stakeholders are proud of

🔥 To develop mature product methods that deliver value to the company

I'm going equip you with a proven discovery framework and take-home templates so that you can transform the product work you and your teams deliver.

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You'll learn to:

✅ Transform vague vision & strategy into clear problems to be solved

✅ Align on outcomes that drive business impact and customer value

✅ Accelerate buy-in on high-impact business opportunities

✅ Commit to the right priorities (that won't change weekly on you and the team)

This course is for Product leaders in growth-stage or later companies

Senior and Group PMs responsible for the strategy of a new or existing product

Directors and VP of Product responsible for strategy of product portfolio

Design, UX, and Engineering product leaders who partner in defining vision and strategy

Senior and Group PMs responsible for the strategy of a new or existing product

Directors and VP of Product responsible for strategy of product portfolio

Design, UX, and Engineering product leaders who partner in defining vision and strategy

What you’ll get out of this course

Hands-on practice with a battle-tested discovery framework

You'll learn the same methods I've had success teaching to thousands of Product leaders at Google, Amazon, Home Depot, Rosetta Stone, Mailchimp, Nike, Ford, Accenture, Stanford, and many more.

Aligning discovery practices with stakeholders & senior leaders

Help your stakeholders articulate their business objectives
Prioritize projects that drive agreed upon impact and value
Choose opportunities based on business appetite and expectations

Generative discovery practices with team & cross-functional partners

Identify customer needs that drive business objectives
Recommend opportunities based on desired impact and effort
Define clear, actionable, and customer-centered business challenges

Structured methods that galvanize team-wide commitment

Team members and stakeholders alike disengage when their ideas are routinely disregarded.

The methods you'll learn will be collaborative, visual, and engaging - even within dysfunctional organizations.

Applied proficiency with take-home templates

Discovery is complicated. To go from aware to proficient to expert will take practice.

Good news: You'll be empowered to apply your new skills immediately with the ready-to-use tools you're provided.

Learning from an expert who's been in your shoes

All of the training I've designed for you is based on my 24 years working in a variety of product roles.

My unique take on product comes from experience working across Product Management, Software Engineering, Project Management, and Innovation & Strategy.

Practical upskilling for all types of learners

We'll use a real-world business challenge to make the learning pragmatic.

And you'll be equipped to learn in 3 formats to make sure you connect the dots:

Divergent learning on your own
Emergent learning in small pods with your peers
Convergent learning across the group

Product leaders with real results

My team and I used Jay's frameworks to discover a massive new opportunity for Papa John's which netted us 10,000X ROI. Unreal!

Rob Draper

Head of Product @ Papa Johns

We're fans and students of many of the discovery methods Jay has developed over the years. Our product teams always leave your training feeling inspired!

Kai Haley

Head, UX Methods & Practice @ Google

New Haircut's training enabled focused, hands-on practice. It catalyzed my product team's enthusiasm to lead customer-centered discovery.

Mina Jonsson

Director, UX Research @ ADP

I’m forever grateful for Jay's training. His ability to coach and model effective discovery empowered our team to grow in a safe space.

Brooke Katalinch

UX Manager @ Home Depot

Jay is a pro - wise, reliable, and engaging. His training provided efficient & effective tools to rally the team around exciting customer opportunities.

Joe Raymond

VP, Product Management @ Credit Sesame

I always rely on New Haircut! They’re outstanding at empowering my team to discover innovative opportunities that drive our product strategy.

Stephanie Allen

VP, Product Management @ Promethean

I’ve relied on Jay across two companies now. He consistently teaches & coaches world-class product strategy that’s helped to generate millions in ROI.

Ryan Johnson

Director, Product Design @ Malichimp

Jay has been instrumental in helping us integrate discovery tools and methods, which ultimately benefit our beloved customers. We’re so grateful for his support!”

Kim Wiessner

Director, Product Design @ REI

Meet your instructor

Jay Melone

Product Coach @ New Haircut

Jay is the owner of New Haircut. As a Product Strategist, he’s coached product leaders at Google, Amazon, Home Depot, Mailchimp, and more.

Jay has worked in digital product for 24 years, from his start at Accenture to several emerging tech startups.

His unique take on product leadership stems from roles in Product Management, Engineering, Innovation, and Strategy.

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