4.5
(38 ratings)
2 Days
·Cohort-based Course
Get the most out of your startup's website. Get actionable next steps to make your website perform better—in 4 hours over 2 days.
4.5
(38 ratings)
2 Days
·Cohort-based Course
Get the most out of your startup's website. Get actionable next steps to make your website perform better—in 4 hours over 2 days.
Course overview
I've helped hundreds of B2B startups with marketing. Through working with all of these companies, I’ve observed that too often startup’s websites are afterthoughts, rather than the center of all marketing efforts.
I started this course to help startups fix this.
01
Heads of marketing at early-stage startups who need to hit growth goals with limited resources.
02
Website, product marketing, or growth managers who want help prioritizing web changes.
03
Founders who want to go beyond their first website iteration to build a high performing site that better tells their story.
Tactical advice for increasing web traffic & conversion rate
Make a clear plan to unlock growth and drive more qualified leads into your funnel through website improvements.
A clear framework for telling the right story to the right audience
So many websites don't even tell you what the product is, who it's for, and why it's better. Make sure you don't fall into this trap by learning how to write better copy.
Peer feedback, guest speakers, resources & examples to help you more effectively manage your website
Learn how to create a better website roadmap, choose agencies, work with designers & developers, and make your website the center of your marketing efforts and growth strategy.
Improve your B2B SaaS Website Content & Conversion
Erin Letson
Freddy Shelton
Suzanne Corley
Sweta Govani
Adrienne White
Eva Tang
Ashley Kemper
Co-founder @ MKT1 Capital & Ex Head of Marketing at Asana & Carta
Hi, I'm Emily. I'm a former marketing executive turned fund manager and advisor. I help early & growth stage SaaS startups build marketing functions as co-founder of MKT1.
Over the past 15 years, I've led marketing teams at Seed to Series E startups with $0 to $100M ARR. I built the marketing teams from scratch at Asana, Carta, Ticketfly (acquired by Eventbrite), and Astro (acquired by Slack). Websites have always been my favorite thing to work on and I've been involved in countless websites launches and redesigns in these roles—and since then I've worked with 50+ startups.
Why I started this workshop
I saw first hand the power of a well-converting website on overall growth at Asana—we hit double digit conversion rates on the homepage. I’ve since helped countless B2B startups improve their website by telling a better story, differentiating their product, optimizing for search, and improving their conversion flows. I want to help you do the same for your company.
I've also taught 4 cohorts of my month-long course, Building B2B Marketing, and the website-focused workshop is the standout session. Plus, I love the mix of structured thinking, design, analytics, and writing needed to make a website that not only performs but tells the right story to the right audience. Long story short, I'm excited to share what I've learned in this two day workshop
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4 hours
Wednesday 8/9/23
9 AM PT - 11 AM PT
Slides with Emily
Examples & Templates
Peer Reviews & Breakouts
Thursday 8/10/23
9 AM PT - 11 AM PT
Slides with Emily
Examples & Templates
Peer Reviews & Breakouts
Q&A
01
Improve your page structure, content & messaging
Learn best practices and see examples, then get a peer review on your homepage copy and content.
02
Make your website your biggest growth driver
Whether you have a request demo flow, a free product sign up flow, and or gated content, we'll cover how to improve your forms to drive conversion.
03
Ongoing website management
Tips on how to work with agencies and designers, what CMS to use, and checklists to make sure your website continues to get better.
Be the first to know about upcoming cohorts