Improve your B2B SaaS Website Content & Conversion

4.5 (38)

2 Days

Cohort-based Course

Get the most out of your startup's website. Get actionable next steps to make your website perform better—in 4 hours over 2 days.

Improve your B2B SaaS Website Content & Conversion

4.5 (38)

2 Days

Cohort-based Course

Get the most out of your startup's website. Get actionable next steps to make your website perform better—in 4 hours over 2 days.

Hosted by

Emily Kramer

Co-founder @ MKT1 Capital & Ex Head of Marketing at Asana & Carta

Emily Kramer

Co-founder @ MKT1 Capital & Ex Head of Marketing at Asana & Carta

Course overview

Your website is stalling your growth

I've helped hundreds of B2B startups with marketing. Through working with all of these companies, I’ve observed that too often startup’s websites are afterthoughts, rather than the center of all marketing efforts.

I started this course to help startups fix this.

For marketers & founders at early & growth-stage B2B startups

Heads of marketing at early-stage startups who need to hit growth goals with limited resources.

Website, product marketing, or growth managers who want help prioritizing web changes.

Founders who want to go beyond their first website iteration to build a high performing site that better tells their story.

Heads of marketing at early-stage startups who need to hit growth goals with limited resources.

Website, product marketing, or growth managers who want help prioritizing web changes.

Founders who want to go beyond their first website iteration to build a high performing site that better tells their story.

What you’ll get out of this workshop

Tactical advice for increasing web traffic & conversion rate

Make a clear plan to unlock growth and drive more qualified leads into your funnel through website improvements.

A clear framework for telling the right story to the right audience

So many websites don't even tell you what the product is, who it's for, and why it's better. Make sure you don't fall into this trap by learning how to write better copy.

Peer feedback, guest speakers, resources & examples to help you more effectively manage your website

Learn how to create a better website roadmap, choose agencies, work with designers & developers, and make your website the center of your marketing efforts and growth strategy.

What people are saying

I loved this course! It packed a lot of useful content into a few hours, and I learned a lot from looking at the examples. The breakout rooms were a great way to meet other people and get fresh eyes on my company's website. I'm excited to use the templates and get started on improvements!"

Erin Letson

Marketing Leader at Vowel

Emily is fantastic and keeps things practical and useful. You walk away will loads of action items and clear improvements...even though it can be tough to admit how much can be improved! 10/10 Recommend.

Freddy Shelton

CMO @ LeaderFactor

The course was a packed 4-hours of super actionable and tangible insights. It was a great balance of general guidelines, specific examples, and breakout sessions to apply to our site in real-time.

Suzanne Corley

GTM at ReCalc Academy

The course content is in-depth, clear and actionable. Even though I am a marketer with conversion optimization expertise, I learned useful frameworks, great SEO tips, and had fun in the breakouts. Highly recommend this course to any founder or marketer who wants to improve website conversion rate for your B2B SaaS startup!

Sweta Govani

Marketing Consultant at #DoingGoodWell

Would 100% recommend Emily's course! Emily's templates are AMAZING, but hearing her voice them over is essential if you want to put them into practice and avoid common mistakes.

Adrienne White

Director of Brand & Content at Quizzizz

Was truly the most practical and useful course I feel like I've taken in years (or ever). Thanks Emily!

Eva Tang

Marketing Leader at Practice

Working with Emily Kramer and MKT1 was one of the best growth-hacks for our early-stage company.

Ashley Kemper

Head of Marketing at HyperComply

Meet your instructor

Emily Kramer

Co-founder @ MKT1 Capital & Ex Head of Marketing at Asana & Carta

Hi, I'm Emily. I'm a former marketing executive turned fund manager and advisor. I help early & growth stage SaaS startups build marketing functions as co-founder of MKT1.

Over the past 15 years, I've led marketing teams at Seed to Series E startups with $0 to $100M ARR. I built the marketing teams from scratch at Asana, Carta, Ticketfly (acquired by Eventbrite), and Astro (acquired by Slack). Websites have always been my favorite thing to work on and I've been involved in countless websites launches and redesigns in these roles—and since then I've worked with 50+ startups.

Why I started this workshop

I saw first hand the power of a well-converting website on overall growth at Asana—we hit double digit conversion rates on the homepage. I’ve since helped countless B2B startups improve their website by telling a better story, differentiating their product, optimizing for search, and improving their conversion flows. I want to help you do the same for your company.

I've also taught 4 cohorts of my month-long course, Building B2B Marketing, and the website-focused workshop is the standout session. Plus, I love the mix of structured thinking, design, analytics, and writing needed to make a website that not only performs but tells the right story to the right audience. Long story short, I'm excited to share what I've learned in this two day workshop

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