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Improve your B2B SaaS Website Conversion Rate in 3 hours

New
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1 Day

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Cohort-based Course

Get the most out of your startup's website. Improve your web content & conversion flows to drive efficient growth.

Hosted by

Emily Kramer

Co-founder @ MKT1 Capital & Ex Head of Marketing at Asana & Carta

Last chance to apply

0

days

4

hours

35

mins

Course overview

Your website is stalling your growth

I've helped 50+ B2B startups with marketing. Through working with all of these companies, I’ve observed that too often startup’s websites are afterthoughts, rather than the center of all marketing efforts.


I started this course to help startups fix this.

For marketers & founders at early & growth-stage B2B startups

01

Heads of marketing at early-stage startups who need to hit growth goals with limited resources.

02

Website, product marketing, or growth managers who want help prioritizing web changes.

03

Founders who want to go beyond their first website iteration to build a high performing site that better tells their story.

What you’ll get out of this workshop

Tactical advice for increasing web traffic & conversion rate

Make a clear plan to unlock growth and drive more qualified leads into your funnel through website improvements.

A clear framework for telling the right story to the right audience

So many websites don't even tell you what the product is, who it's for, and why it's better. Make sure you don't fall into this trap by learning how to write better copy.

Peer feedback, guest speakers, resources & examples to help you more effectively manage your website

Learn how to create a better website roadmap, choose agencies, work with designers & developers, and make your website the center of your marketing efforts and growth strategy.

What people are saying

        Emily’s course far exceeded my expectations. As a senior marketer, I really enjoyed learning new ways to think about planning and strategy. I came away with super helpful frameworks as well as relationships with incredible group of people who are going through the same challenges. I highly recommend this class for the content and camaraderie!
Deborah Kelson

Deborah Kelson

VP of Marketing at Switchboard
        Would 100% recommend Emily's course! Emily's templates are AMAZING, but hearing her voice them over is essential if you want to put them into practice and avoid common mistakes.
Adrienne White

Adrienne White

Director of Brand & Content at Quizzizz
        Was truly the most practical and useful course I feel like I've taken in years (or ever). Thanks Emily!
Eva Tang

Eva Tang

Marketing Leader at Practice
        Working with Emily Kramer and MKT1 was one of the best growth-hacks for our early-stage company.
Ashley Kemper

Ashley Kemper

Head of Marketing at HyperComply
        There are few people who know B2B SaaS like Emily—from self-serve to enterprise to product, she's an expert. We first-time marketing leaders need your advice!
Reigan Combs

Reigan Combs

VP of Marketing at Humu
        Emily has actionable strategies and tactics that make it feel easy. I've left our conversations many, many times with specific frameworks and pieces of advice that I've applied immediately with a ton of success.
Katie Mitchell

Katie Mitchell

Marketing Leader at Sprig

Meet your instructor

Emily Kramer

Emily Kramer

Co-founder @ MKT1 Capital & Ex Head of Marketing at Asana & Carta

Hi, I'm Emily. I'm a former marketing executive turned fund manager and advisor. I help early & growth stage SaaS startups build marketing functions as co-founder of MKT1.


Over the past 15 years, I've led marketing teams at Seed to Series E startups with $0 to $100M ARR. I built the marketing teams from scratch at Asana, Carta, Ticketfly (acquired by Eventbrite), and Astro (acquired by Slack). Websites have always been my favorite thing to work on and I've been involved in countless websites launches and redesigns in these roles—and since then I've worked with 50+ startups.


Why I started this workshop

I saw first hand the power of a well-converting website on overall growth at Asanawe hit double digit conversion rates on the homepage. I’ve since helped countless B2B startups improve their website by telling a better story, differentiating their product, optimizing for search, and improving their conversion flows. I want to help you do the same for your company.


I've also taught 2 cohorts of my month-long course, Building B2B Marketing, and the website-focused workshop is the standout session. Plus, I love the mix of structured thinking, design, analytics, and writing needed to make a website that not only performs but tells the right story to the right audience. Long story short, I'm excited to share what I've learned in this one day workshop.

A pattern of wavy dots
Join an upcoming cohort

Improve your B2B SaaS Website Conversion Rate in 3 hours

December 2022

$500 USD

Dates

Dec 2, 2022

Application Deadline

Nov 27, 2022

Don't miss out! Applications close in 4 hours

3 hour, 1 day workshop + bonus panel

4 hours
  • Friday December 2

    930 AM PT - 1230 PM PT

    Presentations

    Examples & Templates

    Peer Reviews & Breakouts


    3 hours sounds like a long-time, but it will be a fast & fun half day session

  • Optional Panel: Wednesday December 7

    10 AM PT - 11 AM PT

    Panel discussion & Q&A with the first Asana website team


    • Jessica Strelioff, Ex-Asana Designer, now Founder at Strelioff & Co
    • Ashley Kemper, Ex-Website PM & Head of Acquisition at Asana, now VP of Marketing at Hypercomply
    • Emily Kramer, Ex-Asana Head of Marketing, MKT1 Cofounder

One-day workshop agenda

01

Improve your page structure, content & messaging

Learn best practices and see examples, then get a peer review on your homepage copy and content.

02

Make your website your biggest growth driver

Whether you have a request demo flow, a free product sign up flow, and or gated content, we'll cover how to improve your forms to drive conversion. Plus, learn the basics of technical SEO and how to scalably make landing pages.

03

Ongoing website management

Tips on how to work with agencies and designers, what CMS to use, and checklists to make sure your website continues to get better.

A pattern of wavy dots
Join an upcoming cohort

Improve your B2B SaaS Website Conversion Rate in 3 hours

December 2022

$500 USD

Dates

Dec 2, 2022

Application Deadline

Nov 27, 2022

Don't miss out! Applications close in 4 hours

$500 USD

New
·

1 Day