4.8
(46 ratings)
4 Weeks
·Cohort-based Course
Join a group of other marketing leaders, learn how to create a marketing strategy, lead an effective team and drive results.
4.8
(46 ratings)
4 Weeks
·Cohort-based Course
Join a group of other marketing leaders, learn how to create a marketing strategy, lead an effective team and drive results.
Course overview
Become a more well-rounded marketing leader in 5 weeks.
This cohort-based course includes teaching, peer feedback & discussion, feedback from Emily, Q&A, templates & resources, and Slack conversations with Emily
01
Heads of marketing at early & growth stage startups building out or optimizing their initial strategy
02
Experienced marketing leaders adapting to the economy & trying to do more with less
03
Marketing leaders who are experts in one area of marketing and want to get stronger in other areas
04
Marketing leaders who love MKT Newsletter and want the topics brought to life.
Confidence managing & planning across all of marketing
• Crash course in setting strategy & hiring across major sub-functions of marketing: PMM, content & community, and growth marketing.
• An improved hiring (full time or contractor) plan
An actionable marketing strategy, plan & OKRs
• Updated OKRs beyond just KPI goals
• Brand perceptions & positioning for your startup
• A clear map of your funnel and growth levers
New frameworks for planning, prioritizing & executing
• Understand MKT1’s Fuel-Engine and Pi-shaped marketer concepts
• Master MKT1's Goals-Audience-Creative-Channel (GACC) framework for aligning your team and company
A network of peers to help you improve as a marketing leader
• Uncover blindspots so you can learn and improve your skillset
• Meet marketing leaders at B2B early & growth stage startups—with an emphasis on staying in touch
Building B2B Marketing
Deborah Kelson
Adrienne White
Eva Tang
Brian Aoyoma
Irem Tucaltan
Ashley Kemper
Elena Morin
Meg Vandervort
Anoushka Isaac
Devon Watts
Freddy Shelton
Liam MacCormick
Jane Doe
Co-founder @ MKT1 Capital & Ex Head of Marketing at Asana & Carta
Hey, I'm Emily. I'm a former marketing executive turned fund manager and advisor. I help early & growth stage SaaS startups build marketing functions as co-founder of MKT1.
Over the past 15 years, I've led marketing teams at Seed to Series E startups with $0 to $100M ARR. I built the marketing teams from scratch at Asana, Carta, Ticketfly (acquired by Eventbrite), and Astro (acquired by Slack). I've been the first marketer 3 times. Since then, I've worked with 50+ startups on marketing strategy.
Why I started this course
Leading marketing at a startup is a tough and sometimes lonely job. I've been there personally and coached dozens of marketers 1:1 over the past 2+ years. I've taken what I've learned and designed this course to hopefully make the job a little easier.
4-5 hours per week
5 Weekly Workshops on Wednesdays
9:00 am - 11:00 am PT
4 Bonus Sessions (optional)
Fridays at 9 AM PT
Bonus sessions:
Throughout the course...
1-2 hours per week
01
Marketing strategy & team
To build a successful marketing function you need to build the right foundation, produce great “fuel”, and craft a well-running “engine”. This session will make sure you have the basics in place so you can can move fast.
We'll cover:
Fuel / Engine framework
Step-change drivers
Org chart
GACCS Marketing Brief Framework
02
Audience & Product Marketing: Who your product is for, what it is, why it's better
Great marketing starts with understanding your audience. Without this understanding of audience and market, you can't do product marketing well.
We'll cover:
Audience & competitive analysis
Brand perceptions & story
Basic positioning
03
Content Marketing: Tell a better story & produce "fuel" your audience actually wants
We'll discuss how to create a high-impact content strategy that works for your audience.
We'll cover:
Content roadmapping
Content distribution
04
Growth marketing: Optimize your marketing "engine" & website for efficient growth
Growth strategy is not just setting lead goals. We’ll make sure you understand your complete funnel and how to prioritize channels and tactics to grow more efficiently and faster.
We'll cover:
Funnel mapping & diagraming
How to identify growth levers & channels
Website strategy & improving conversion rates
05
Planning: Goal setting, hiring, reporting & forecasting
We'll take what we've learned and make sure you have clear goals moving forward and a hiring plan to match.
We'll cover:
Basic Reporting & frecasting
4 types of goals and how to set them
How to hire to meet your goals
How to use the marketing strategy & plan developed over the course
What happens if I can’t make a live session?
Can I get my company to pay for this?
What’s the refund policy?
Will you offer other courses?
How do you evaluate applications?