Hey, I'm Kathleen. I've worked with 100s of founders on marketing strategy. I'm a former marketing and operations leader turned Co-Founder & GP at MKT1 Capital. We help early and growth-stage B2B startups build marketing teams, set a high-impact GTM strategy, and hire marketers.

Prior to starting MKT1, I spent 15 years at high growth startups. Most recently I led Marketing & Operations at Scalyr (acquired by SentinelOne) where I helped grow the business and team from seed stage to Series A, owning marketing, recruiting, finance, HR and business operations. Prior to that I was on the leadership team at Intercom where I helped the company scale from ~100 employees to over 270. I ran the Platform Business team at Box, where I oversaw platform marketing, programs, and partnership, and started and ran the Box Developer Conference. I started my career at Facebook, where I worked in various marketing roles in my six years there, including roles in corporate communications, platform marketing, and engineering marketing, as the company grew from 15 million to more than a billion users.

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Why I started this course

Most founders don't come from a marketing background, but getting marketing right can change the trajectory of your startup. I started this course to give you the tools, templates, frameworks, and confidence to build marketing right, from the start.

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