Building B2B Marketing for Founders & Business Leaders

4 Weeks

Cohort-based Course

Marketing starts before you hire your first marketer. Learn how to build your initial marketing strategy & hire marketers.

Building B2B Marketing for Founders & Business Leaders

4 Weeks

Cohort-based Course

Marketing starts before you hire your first marketer. Learn how to build your initial marketing strategy & hire marketers.

Hosted by

Kathleen Estreich

Co-Founder @ MKT1 Capital | Ex-Marketing & Ops Leader at Scalyr, Intercom, Box

Kathleen Estreich

Co-Founder @ MKT1 Capital | Ex-Marketing & Ops Leader at Scalyr, Intercom, Box

Course overview

Build a high-impact marketing strategy and team

The best products and founders don’t always win. You need to win at marketing to succeed. But most founders and early business generalists, don’t have a marketing background, don’t know where to start, or how to hire and manage marketers. This course can fix that.

Learn everything you need to build a marketing strategy, hire your first marketer, start creating content, and choose the right channels, in 4 weeks.

This cohort-based course is limited to 15 students and includes teaching, peer feedback & discussion, feedback from Kathleen, Q&A, templates & resources, and a Slack group.

For Early & Growth Stage B2B Founders

Technical founders building out or optimizing their initial marketing strategy.

Business founders adapting to the economy, budget constraints, and learning GTM as they go.

Business leaders who are running marketing in the interim and making the first hires.

Technical founders building out or optimizing their initial marketing strategy.

Business founders adapting to the economy, budget constraints, and learning GTM as they go.

Business leaders who are running marketing in the interim and making the first hires.

Why take this course?

Gain confidence managing & planning across all of marketing

Get a crash course in setting a strategy that works for your audience, market, and product
Learn who to hire as a first marketer-—and how to scale your team across all marketing sub-functions in the future

Create an actionable marketing strategy, plan & OKRs

Understand how to plan & set goals that help you build your brand and drive growth throughout the funnel
Write brand perceptions & positioning to better tell your story—and get feedback
Learn how to map your funnel and choose the right growth levers

New frameworks for planning, prioritizing & executing

We'll bring the frameworks, concepts, and examples in MKT1 Newsletter to life
How to use MKT1s Fuel-Engine framework to build a more efficient marketing machine
Master MKT1's Goals-Audience-Creative-Channel (GACC) framework for aligning your team and company

A network of peers to help you become a founder who excels at marketing

Uncover blindspots so you can learn and improve your skillset
Meet founders at B2B early & growth stage startups who are struggling with the same GTM challenges
Get peer feedback

What people are saying

"MKT1 has been one of the most value-add investors because of their expertise on all things go-to-market and the ability to jump in and give strategic AND technical advice."

Alexa Grabell

Co-Founder & CEO, Pocus

Kathleen & Emily [of MKT1] are seasoned experts, having led marketing at some of the most varied & iconic companies in marketing, across multiple stages of growth. Their advice is always candid and actionable–and exceptionally hands on.

Lisa Wallace

Co-Founder at Assemble

MKT1 has been invaluable for building our marketing strategy at Stable. They've brought great expertise to help us move faster.

Sarah Ahmad

Co-Founder & CEO at Stable

Working with MKT1 was one of the best growth-hacks for our early-stage company.

Ashley Kemper

VP of Marketing

Building B2B Marketing does a fantastic job at opening your eyes to the scope of what it means to build and lead B2B Marketing Strategy.

Liam MacCormick

Head of Growth

Absolutely fantastic learning experience! Can't recommend it highly enough.

Brian Aoyoma

VP Marketing & Strategy, Learn to Win

Was truly the most practical and useful course I feel like I've taken in years (or ever).

Eva Tang

Marketing Leader at Practice

Meet your instructor

Kathleen Estreich

Co-founder @ MKT1 Capital & Ex Marketing & Ops leader at Scalyr, Intercom, Box

Hey, I'm Kathleen. I've worked with 100s of founders on marketing strategy. I'm a former marketing and operations leader turned Co-Founder & GP at MKT1 Capital. We help early and growth-stage B2B startups build marketing teams, set a high-impact GTM strategy, and hire marketers.

Prior to starting MKT1, I spent 15 years at high growth startups. Most recently I led Marketing & Operations at Scalyr (acquired by SentinelOne) where I helped grow the business and team from seed stage to Series A, owning marketing, recruiting, finance, HR and business operations. Prior to that I was on the leadership team at Intercom where I helped the company scale from ~100 employees to over 270. I ran the Platform Business team at Box, where I oversaw platform marketing, programs, and partnership, and started and ran the Box Developer Conference. I started my career at Facebook, where I worked in various marketing roles in my six years there, including roles in corporate communications, platform marketing, and engineering marketing, as the company grew from 15 million to more than a billion users.

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Why I started this course

Most founders don't come from a marketing background, but getting marketing right can change the trajectory of your startup. I started this course to give you the tools, templates, frameworks, and confidence to build marketing right, from the start.

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