Building B2B Marketing for Founders
As a founder, you are the first marketer. Learn where to start, how to build your initial marketing strategy & how to avoid common mistakes.
Co-Founder @ MKT1 Capital | Ex-Marketing & Ops Leader at Scalyr, Intercom, Box
The best products and founders don’t always win. You need to win at marketing to succeed. But most founders, don’t have a marketing background, don’t know where to start, or how to hire and manage marketers. This course can fix that.
Learn everything you need to build a marketing strategy, hire your first marketer, start creating content, and choose the right channels, in 4 weeks.
This cohort-based courses includes teaching, peer feedback & discussion, feedback from Kathleen, Q&A, templates & resources, and a Slack group.
Technical founders who are figuring out marketing as they go.
Repeat founders adapting to the economy, budget constraints, and new marketing tools, technologies, and tactics.
Business founders building out or optimizing their initial marketing strategy
Co-founder @ MKT1 Capital & Ex Marketing & Ops leader at Scalyr, Intercom, Box
Hey, I'm Kathleen. I've worked with 100s of founders on marketing strategy. I'm a former marketing and operations leader turned Co-Founder & GP at MKT1 Capital. We help early and growth-stage B2B startups build marketing teams, set a high-impact GTM strategy, and hire marketers.
Prior to starting MKT1, I spent 15 years at high growth startups. Most recently I led Marketing & Operations at Scalyr (acquired by SentinelOne) where I helped grow the business and team from seed stage to Series A, owning marketing, recruiting, finance, HR and business operations. Prior to that I was on the leadership team at Intercom where I helped the company scale from ~100 employees to over 270. I ran the Platform Business team at Box, where I oversaw platform marketing, programs, and partnership, and started and ran the Box Developer Conference. I started my career at Facebook, where I worked in various marketing roles in my six years there, including roles in corporate communications, platform marketing, and engineering marketing, as the company grew from 15 million to more than a billion users.
Why I started this course
Most founders don't come from a marketing background, but getting marketing right can change the trajectory of your startup. I started this course to give you the tools, templates, frameworks, and confidence to build marketing right, from the start.
July 12 - Aug 2, 2023
July 7, 2023
10:00 am - 12:00 pm PT
Fridays at 10 AM PT
1-2 hours per week
Marketing strategy drivers
To build a successful marketing function you need to build the right foundation, produce great “fuel”, and craft a well-running “engine” for your specific audience. This session will make sure you have the basics in place so you can can move fast on executing.
Hiring, org chart, goal setting
Hiring, managing, and planning in marketing is more like product than sales. You'll get a better understanding of various marketing sub-functions and profiles.
You'll also learn how to set goals that help you grow in the short-and long-term and how to hire part-time and full-time marketers to help you achieve these goals.
Positioning, Story, Content Strategy
If you don't know your story, you won't be able to product content that resonates with your audience. You'll write basic positioning and learn what content is best suited to your business.
We'll also do a bonus session for website feedback from your peers.
Growth levers, funnel mapping, and metrics
You'll learn how to choose channels, distribute content, and map your funnel to improve efficiency across your GTM org. Plus, we'll discuss how to build a culture that aligns marketing and sales.
July 12 - Aug 2, 2023
July 7, 2023