Mike’s Fractional Leadership journey started 5 years ago, when he was working as in-house, full-time Marketing Leader in Tech. He was working upwards of 60 hours a week, in-office which was doable…until he had his first child. After that, he knew that he needed to think of a way to continue to do the work he loved and provide outsized-value, but to do so within his new (holistic - work and personal) goals/constraints.

The solution Mike came up with was to create Eighty Twenty CMO, his Fractional CMO consultancy. Over the past 4 years, Mike has met (and exceeded) the holistic goals that he set - doubling his income, while providing even more outsized-value than before.

More than that, he did so while respecting the constraints that he set for himself to create the life he wanted - working 50% less than before and taking 3-months of vacation a year, all while (mostly) working from home.

This course is Mike's 'Playbook' that other current and aspiring Fractional Leaders have leveraged to fundamentally change their relationship to work, while not compromising on outsized-value provided or income generated.

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