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The business of coaching
10 Days
·Cohort-based Course
Master the practical tools your coaching certification didn't teach you about confidently building your business.
The business of coaching
10 Days
·Cohort-based Course
Master the practical tools your coaching certification didn't teach you about confidently building your business.
Course overview
Being a great coach doesn't guarantee you'll create a successful business
Most coaching certifications gloss over the mindsets and practical tools you'll need to get out of bed every day with the focus, confidence and clarity to make your business thrive.
This challenging 2-week interactive course will teach you how to:
💡 Create a business that works for you (and not fall into the trap of you working for it!).
🏆 Define your ideal client to increase your chances of winning and retaining the right work for you.
💰 Facilitate confident business development conversations that lead directly to signed contracts.
✏️ Create habits that sustain you and your business over the long term.
This course is for you if...you're up and running but not quite humming
01
You're coaching - but not working for yourself yet. You're not sure if you have the confidence to go out on your own.
02
You've done your coaching accreditation. You've launched your business. You're working hard but you're not getting enough clients.
03
You're out their pitching your services but would love to feel more confident in your product and your pricing.
What you’ll get out of this course
The stuff that gets you through the toughest days
Running a business on your own is brilliant. It's also tough. Being crystal clear about your why and your how really helps on the hard days when you don't feel like getting out of your pyjamas
A package you can confidently and credibly take to clients
Many new coaches think they can coach anyone. I used to be one of them! Now I know better. Clients want to know that you're unique personality, skills, & passions match their needs. You'll build an "ideal client" profile and design a product-price offering to match
A new love for sales & business development
OK, maybe that's a stretch. If you're someone who thinks "I hate selling" or "I don't know how to do BD", don't worry! I'll show you how to use your curiosity and people skills to successfully sell yourself and your coaching services.
The habits and templates to keep you and your business on track
When you're starting out, it's tough to figure out how to assign your time. What should you be doing? What's the stuff that really makes a difference? You'll create a personalised effort plan and customise proven templates to plan and track your progress efficiently.
The business of coaching
Meet your instructor
Melissa Rosenthal
Coach | Mentor | Educator
Helping people
doing good
do better.
Hi! I'm Mel. I've been a self-employed executive coach for 15 years. My global practice spans large corporates, scale-ups and start-ups, with a client retention rate of over 90%.
I bring you the best of my experience as a former Product Leader with P&L ownership, the lessons from my Kellogg MBA and all I've learned in my 15 years running my coaching business.
I've worked with so many great brands, including Who Gives A Crap, Shippit, QBE, Deliveroo, Thoughtworks, Westpac and Keep Cup.
I'm proud of the hard lessons I've learned along the way and I'm passionate about helping you grow your business and avoid the mistakes I've made.
This course is for you if you're looking for proven, practical tools to build your confidence, sales and efficiency.
What people are saying
Yasmeen Farukh
Andrew Gemmell
Jacqui Jordan
Frank Ballabio
Phil Hayes-St Clair
Anonymous
Course Syllabus
01
Module 1: Create clarity of purpose
Success boils down to whether you can get clients to trust you - and they wont trust you if they don't understand you. Being able to explain your "why" is critical. We'll ensure your purpose and coaching brand (what you stand for, not your logo) are crystal clear to help you stay focused and create the basis for strong client relationships.
02
Module 2: Identify your ideal clients and your product
Knowing your ideal client matters. Restricting your market will probably feel unnatural - but if you target everyone, you're talking to no one. You'll be guided through a process to define your ideal client and design your product and pricing to match.
03
Module 3: Facilitate great BD conversations
Build the confidence you need to successfully sell your coaching programs. Understand how to make the mindset shift from "I hate selling" to "How could I help solve this problem?". Identify your pipeline and close more sales.
04
Module 4: Measure what matters
We talk to clients all the time about planning, reflecting and learning. This module is designed to help us take some of our own medicine! Use proven, practical templates to generate critical insights to guide your business decision-making.
A schedule designed just for you... take your tools and get back to business
4-5 hours per week
Live Workshops | Wed + Fri
12:00pm - 1:30pm AEDST
Each 1-hour session (recorded) will include an interactive lecture, guided activities, group conversations and Q&A. I highly recommend attending the live sessions if you can.
Optional Q&A Sessions | Fri
8:00-9:00am AEDST
Jump in for 2 mins or stay for an hour. It's your chance to ask questions, get some extra help and bounce ideas off me and the members of your cohort.
1:1 coaching with Mel
1 month after course completion
Meet with Mel for a 30-minute 1:1 coaching session to get personalized feedback on your progress and answer your most challenging questions.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive learning
You’ll be interacting with other learners through breakout rooms
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Stay in the loop
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