From Technical to Relatable: Moving Beyond Technically Driven Case Studies

New
·

3 Weeks

·

Cohort-based Course

As designers, we tell stories visually every day—now it’s time to bring that same magic to the way you present your work.

Previously at

Thrivent funds
Apollo GraphQL
Amplitude
Twilio
Lever

Course overview

Great design deserves a great story.

For too long, designers have been stuck retelling their work through a purely technical, process-heavy lens. Over three transformative weeks, we’ll dive into something different—crafting human-centered stories around your work that blend creative thinking, business strategy, and product mindset.


This course goes beyond the typical storytelling workshop—it's designed to help you create truly impactful, human-centered case studies that capture the full depth of your work.


Through hands-on exercises, personalized feedback, and real-world applications, you’ll leave the course with a fresh perspective, a new set of tools, and one powerful case study that does more than show your process—it tells a story that resonates on a human level, showcasing the real impact of your designs.


📣 And here’s the best part... the final session is a digital networking event, where design leaders and managers are stepping in to offer feedback, share their wisdom, and maybe even scout for talent. Whether they’re actively hiring or not, they’re invested in helping the next wave of designers succeed. So far, Gregor Matheson, Carl Wheatley, Mel Allums, Radu Vucea ⭐️, and Alan Wexelblat have committed to the cause, with an additional five leaders on the way.


I'm passionate about democratizing design and creating space for talented people to connect with opportunities they’ve been missing. High-quality applications and outreach shouldn’t go unnoticed, and I believe this platform gives you the chance to show your work in a meaningful way.

This course is for designers who

01

Mid to senior designers struggling to tell stories around their work in a way that resonates with stakeholders, clients, and teams.

02

Designers looking to increase their impact & expand their influence beyond metrics & connect design decisions to user behavior + psychology.

03

Designers who struggle with highlighting the user’s perspective, and want to move beyond process-driven case studies.

Course benefits & outcomes

Ace your portfolio rounds

  • Learn how to tell human-centered stories within your case studies.
  • Move away from the technically driven, "you lost the audience", presentation style
  • Ensure your impact truly resonates with your audience
  • Inspire empathy through relevant experiences.

Articulate the impact of strategical design decisions with or without data

You’ll learn how to showcase the impact of your designs, even without the luxury of accessible data. We'll discuss additional areas of influence that create impact, such as behavioral, psychological, and operational.

A successful, reusable framework for structuring your case studies

You’ll learn how to

  • Break your design process into engaging sections
  • Create a clear narrative arc from problem to solution.
  • Create a journey within your work rather than technical steps

Connect design decisions to user outcomes in a way that highlights your ability to empathize while still accounting for the business needs

You’ll map out user journeys and personas to better understand and empathize. We'll use this to:

  • Uncover key design decisions rooted in user needs.
  • Connect them to business needs and desired outcomes
  • Identify behavioral and psychological perspectives that can be nurtured

It's not just about case studies; utilize our approach within your discover and define phasing.

While we'll workshop one of your case studies in the course, the topics & takeaways include strategies that can be applied to your discovery process as well, enabling you to increase your influence and advance your impact.

Present your refined case studies (final project) to a live audience of incredible design leaders

  • Present your work (optional) to design leaders currently hiring or looking to give you tips
  • Gain valuable insights and feedback from top design professionals
  • Expanding your industry network.
  • Hear what hiring managers are looking for
  • Soft intros to open roles & job opportunities

This course includes

9 interactive live sessions

Lifetime access to course materials

11 in-depth lessons

Direct access to instructor

5 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Nov 4—Nov 10

    Nov

    4

    The Role of Storytelling in Case Studies

    Mon 11/47:00 PM—8:00 PM (UTC)

    Nov

    6

    Crafting the User Journey and Persona

    Wed 11/66:30 PM—7:45 PM (UTC)

    Nov

    8

    Optional: Office (Geek) Hours

    Fri 11/87:00 PM—8:00 PM (UTC)
    Optional

    Week 1 Assignments, Resources, and Takeaways

    6 items

Week 2

Nov 11—Nov 17

    Nov

    11

    Structuring Case Studies with a Narrative Arc

    Mon 11/117:00 PM—8:30 PM (UTC)

    Nov

    13

    Showcasing Design Decisions with Impact

    Wed 11/136:30 PM—8:00 PM (UTC)

    Nov

    15

    Optional: Office (Geek) Hours

    Fri 11/157:00 PM—8:00 PM (UTC)
    Optional

    Week 2 Assignments, Resources, and Takeaways

    5 items

Week 3

Nov 18—Nov 22

    Nov

    19

    Presenting Your Work with Confidence

    Tue 11/197:00 AM—8:30 AM (UTC)

    Nov

    20

    Peer Presentations and Feedback

    Wed 11/206:30 PM—8:00 PM (UTC)

    Nov

    22

    The Job Fair: Present to industry leaders

    Fri 11/227:00 PM—8:30 PM (UTC)

    Week 3 Assignments, Resources, and Takeaways

    5 items

What people are saying

        Meghan is AMAZING!! I found her through her recently launched "Product Design Interview Playbook" and it was SO cool to finally see a live example of "storytelling" in case studies. I truly felt that Meghan is passionate about design + helping others!!
Emily Yoshimura

Emily Yoshimura

Product Designer
        Meghan is an exceptional product design professional. Her ability to break down complex concepts into clear, actionable advice is truly impressive. Her insights not only helped me refine my design approach but also gave me a clearer sense of direction in my career. I highly recommend her to anyone seeking guidance in design or professional growth.
Satadru Debnath

Satadru Debnath

Senior Product Designer at Userology

Meet your instructor

Meghan Logan

Meghan Logan

Staff Product Designer; Design Strategist

Hi, I'm Meghan 👋


I lead the design experience for Thrivent's Digital Advisor Portfolio.


I’ve spent the last 10 years working across multiple tech verticals. At Lever, I spearheaded custom permissions and data compliance initiatives, handled top-secret data for Twilio’s account security projects, visualized complex data using machine learning tools at Amplitude, and designed equitable solutions for car-repair assessments at RepairPal, among other impactful work.


I recently released the Product Designer's Interview Playbook, reaching an audience of over 500k designers across the community. I’m deeply passionate about neurodivergence in design, storytelling, and ensuring that design learning and growth are accessible to all communities.

A pattern of wavy dots

Join an upcoming cohort

From Technical to Relatable: Moving Beyond Technically Driven Case Studies

Cohort 1

$499

Dates

Nov 4—22, 2024

Payment Deadline

Nov 3, 2024

Course schedule

4-6 hours per week

  • Mondays & Wednesdays

    11:00am - 12:30pm PST

    Course events take place on Mondays and Wednesdays. Fridays will have optional office hours for you to attend and receive feedback or guidance with course work.

  • Learn & Implement

    50/50

    Live sessions range from 60 to 90 minutes, depending on the topic. Each class includes 20-40 minutes of focused lecture, followed by a 30-40 minutes of hands-on breakout sessions and group workshops where you’ll apply concepts in real-time to deepen your learning

  • Course homework applies directly to your portfolio

    2-3 hours per week

    We'll learn and apply course concepts in live sessions utilizing real-world examples and case studies, making it simple & easy to apply our learnings directly to your case studies.

  • Showcase your finalized work to design leaders

    120 min

    The final session of this course gives you the opportunity to present your refined case study to design managers and leaders. It's an opportunity to expand your network and optionally explore job opportunities.

Free resource

The Product Designer's Interview Playbook: Strategy, Insights, and Tips.

This guide is all about empowering designers through each interview phase with practical tips and strategies straight from the design leaders who will be evaluating you. 🛠️💡


Featuring insights from industry pros like Ryan Scott, Ryan McMaster, Carl Wheatley, Lisa Baird, Alyssa Kjar, Alan Wexelblat, Brennan McGuigan, and David Lim, it’s packed with everything you need to shine in the hot seat. Think of it as the cheat codes you never knew you needed for your design interviews!

Ace Your Interviews

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

From Technical to Relatable: Moving Beyond Technically Driven Case Studies

Cohort 1

$499

Dates

Nov 4—22, 2024

Payment Deadline

Nov 3, 2024

$499

3 Weeks