Effective Business Writing: How to Earn Trust and Drive Decisions at Work

3 Weeks

·

Cohort-based Course

Build credibility, solve tough problems, and get things done with writing as your super power.

Course overview

Business Writing Can Be Your Super Power

How amazing would your job be if:


~ you learn something new every day?

~ your peers seek you out for advice?

~ you convince your supervisor to approve your proposal?

~ you achieve something remarkable?


Sharpening your skill as a writer will make you more effective and, yes, happier at work.


The belief at the heart of this course is that two processes -- earning trust and business writing -- are related. By writing effectively, you'll think more clearly, earn trust with colleagues and leaders, and accomplish more.


The good news is that you don't need to be George Washington ("I cannot tell a lie.") to be trustworthy or Toni Morrison to be a persuasive writer. Anyone can learn the mindset, techniques, and tips to earn trust, think deeply, and write effectively.


I learned these skills writing many - many - memos for executives at Amazon, the company famous for its 6-page narratives and PR/FAQs. I've taught these skills to over 100 colleagues at Unity and MasterClass. After my class, colleagues say good-bye to PowerPoint and hello to getting things done.


What to Expect

The syllabus is covered over three interactive lectures. Through group simulations, mini-projects, and discussions you will learn and apply simple frameworks, techniques and tips that will improve your relationships and effectiveness at work. Each student is offered an optional 30-minute individual workshop to review a student's real-life work memo or proposal.


Key Topics

~ The goal of business writing

~ How to measure and earn trust

~ The right mindset, style, mechanics, and characteristics of effective writing

~ The "Never Fail" writing format for work emails, memos and documents

~ The right way to use AI

~ The goals of "crisp doc, messy meeting"

~ How to manage a meeting with colleagues and leaders


Who Will Benefit

This course is meant for all professionals, from early- to late-stage, from marketing to engineering. English does *not* need to be your first language. If you feel your ideas aren't breaking through or your teams are getting stuck in the mud, this course will give you a way to get unstuck and move forward.

Who is this course for

01

Individual contributors who need the cooperation of colleagues to get things accomplished.

02

Managers (directors, VPs) who want their teams to make better decisions, faster.

03

Executives who want to build a culture of creativity, accountability and action.

What you’ll get out of this course

Discover the right mindset and techniques that make you a valued colleague and effective writer at work.


Fight corporate inertia by actively reframing challenges and solving problems that prior managers could not.


Earn trust with executives by demonstrating inclusive, data-driven research, clarity of purpose, and actionable recommendations.


Master the "never fail" writing format to communicate clearly, define an opportunity, and help your leaders make good decisions.


Workshop the outline of your first work memo or proposal with the instructor.

This course includes

3 interactive live sessions

Lifetime access to course materials

14 in-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Feb 3—Feb 9

    Feb

    3

    Session 1: Introduction to Earning Trust & Business Writing

    Mon 2/38:00 PM—9:00 PM (UTC)

    Introduction to Earning Trust and Effective Business Writing

    6 items

Week 2

Feb 10—Feb 16

    Feb

    10

    Session 2: Business Writing and the "Never Fail" Format

    Mon 2/108:00 PM—9:00 PM (UTC)

    Business Writing and the "Never Fail" Format

    7 items

Week 3

Feb 17—Feb 19

    Feb

    17

    Session 3: Managing Meetings and Managing Up at Work

    Mon 2/178:00 PM—9:00 PM (UTC)

    Managing Meetings & Managing Up at Work

    5 items

Meet your instructor

Matt Clark

Matt Clark

Matt is a media and technology executive with hands-on experience building businesses from green field to market leader. He was an early member of the Alexa and Fire TV teams, writing memos for Amazon executives -- including "Jeff" -- that helped shape these products, delight customers, and sell over 500 million devices worldwide.


Matt has taught business writing to his teams and over 100 colleagues at MasterClass and Unity. He knows first-hand how business writing can lead to a revolutionary idea or just the simple satisfaction of a good day at work.

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Effective Business Writing: How to Earn Trust and Drive Decisions at Work

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Be the first to know about upcoming cohorts

Effective Business Writing: How to Earn Trust and Drive Decisions at Work