Unlock your app's growth and maximize revenues

4.8

(24 ratings)

·

3 Weeks

·

Cohort-based Course

Apply Product-led & Marketing-led Growth principles. No 'hacks' but a structured approach to growth by creating value for users and business

This course is popular

3 people enrolled last week.

Other companies I've worked with / for

adidas
Ig
Storebox
uxcel
Accountable

Course overview

Take a structured, full-funnel approach to growing your app's userbase & revenue

Is your app getting traction and showing the signs of a product-market fit? Do you have dozens of ideas, features, and marketing tactics to test now? During the course you'll discover the key concepts of product-led and marketing-led growth as well as ready-to-apply tactics that will help you grow your app business. You'll explore all the app marketing channels and PLG mechanisms worth focusing on and prioritize your work on them

This course is for:

01

Founders (Seed-Series A/B) who want to learn the mechanics and design a winning strategy for scaling the app's revenue and acquisition

02

Paid UA, ASO, CRM experts trying to break into growth roles, build a holistic approach to marketing, and work closer with product teams

03

Product Managers who want to understand the value of marketing and approach growth not only through the lens of product features and UX 🚀

04

Marketing executives turning a mobile app into an extra revenue stream or transitioning from digital marketing into mobile 🎯

05

Other professionals working in app growth teams and interested in learning about app growth, user acquisition, retention, and monetization

During this course you will:

Decide which parts of the app growth funnel and methods to focus on

  • Break down your growth goals and KPIs into actionable metrics and measure the impact of moving each of them.
  • Assess the growth of your app and identify your biggest growth opportunities.


Bonus: Templates for funnel analysis, scenario

Develop your user acquisition strategy and define the marketing channels' mix

  • Learn the paid and organic strategies to drive efficient user acquisition.
  • Apply the best practices, current trends (like UGC), and creative experimentation strategy.
  • Learn how to optimize the channels' performance in the post-IDFA era.


Bonus: Channel matrix template

Dive into product-led growth and learn how to integrate additional growth loops into your app and power up your user acquisition

  • Examine the potential of viral and content loops for decreasing your CACs.
  • Review the state of your activation and retention to make sure they contribute to user and revenue growth.


Bonus: Templates for engineering your product viral and referral loops

Maximize subscriber conversion, retention, and increase LTVs

  • Build and prioritize a roadmap of monetization experiments to scale revenue.
  • Optimize your paywall, pricing, packaging, and discount strategy to increase conversion rates.
  • Apply top tactics for revenue growth.


Bonus: Experiment launch and analysis templates, interview guides.

This course includes

5 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Nov 4—Nov 10

    Nov

    5

    Workshop 1: Funnel analysis, pyramid of metrics, and growth scenarios

    Tue 11/54:00 PM—5:30 PM (UTC)

    Nov

    8

    Workshop #2: Activation, Retention, Virality

    Fri 11/84:00 PM—5:30 PM (UTC)

    Module 1: Funnel analysis, pyramid of metrics, scenario planning

    3 items

    Module 2: Activation, Retention, Virality

    3 items

    Module 3: Unit economics and Revenue growth

    4 items

Week 2

Nov 11—Nov 17

    Nov

    11

    Workshop #3: Apps' monetization and unit economics

    Mon 11/114:00 PM—5:30 PM (UTC)

    Nov

    14

    Workshop #4: User acquisition and decreasing CAC

    Thu 11/144:00 PM—5:30 PM (UTC)

    Module 4: Paid User Acquisition, ASO, Creative experimentation

    3 items

Week 3

Nov 18—Nov 19

    Nov

    18

    Workshop #5: Growth Processes

    Mon 11/184:00 PM—5:30 PM (UTC)

Bonus

    Bonus materials, reading list, templates to use

    0 items

4.8

(24 ratings)

What students are saying

About me

Ekaterina Gamsriegler

Ekaterina Gamsriegler

I've been working for 13+ years in growth and marketing roles as an operator and a leader and got hands-on experience in scaling user acquisition, improving retention, and increasing revenues for mobile apps like IG Tradingadidas TrainingMimo, and others. As a team member and a lead, I've grown apps to 500k-1m MAUs and from 0 to $3-10 million in ARRs.


For the last 3 years, I've also been teaching digital marketing, consulting, and mentoring startups and scaleups on growth. This helped me apply my experience and 'playbooks' to a wider range of cases and understand what mobile and digital businesses need at different stages of their development.

I love sharing my experience, structuring it, and now I’d love to share my key learnings, successes, failures, and frameworks that help me succeed in my day-to-day work with you. 

A pattern of wavy dots

Join an upcoming cohort

Unlock your app's growth and maximize revenues

Cohort 7

€389

Dates

Nov 4—19, 2024

Payment Deadline

Nov 4, 2024

Course schedule

5-6 hours per week, for 2.5 weeks

  • Five live workshops

    5 x 1.5 hours

    We'll meet for live workshops at 17.00 - 18.30 CET. We'll go through the material, do light exercises in breakout rooms, and I'll answer all your pressing questions during the Q&A at the end of each workshop.

  • AMA / Q&A

    Ongoing Q&A on Slack

    Throughout the whole course and after it's over I'll be answering all your questions in our Slack channel.

  • Weekly projects

    In between workshops you'll be looking into data, your users' needs, and work on the strategy, tactics, and roadmap for growing your app. I'll be happy to give feedback on your projects!

Free resource

Scenario planning for mobile apps

The goal of this sheet is to help you make more informed decisions and better prioritize different experiments and features that you can work on in order to increase app revenues. For example, you can use it to make decisions about increasing/decreasing budgets, product changes, pricing, conversion rate improvements, and more. You can also use it to compare different scenarios and determine which of them has a bigger impact on the bottomline.

Download the free template

Learning is better together

Learning is better together

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms during the workshops and our community chat

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

FAQs

Stay in the loop

Sign up to be the first to know about course updates.

A pattern of wavy dots

Join an upcoming cohort

Unlock your app's growth and maximize revenues

Cohort 7

€389

Dates

Nov 4—19, 2024

Payment Deadline

Nov 4, 2024

€389

4.8

(24)

·

3 Weeks