The role of the personal brand in society today. Why is it important to become “known?” An introduction to the KNOWN process. Lecture on developing a “sustainable interest” and compelling class exercises from an exclusive workbook designed just for participants.

Discussion of class work on personal brand themes. An intense focus on how class members can stand out by claiming a place in their industry eco-system. This class is then followed by 1:1 consulting time with the instructor.

Once we have focus, we need a place to tell our story. How do we maneuver in an overcrowded world to become the signal instead of the noise? Case studies and class exercises on finding the right “space” to create your narrative.

The role of content and the personal brand. Focusing on a specific and individualized content strategy. A process is defined where participants can create content in a consistent and disciplined fashion without disrupting the work-life balance.

Focus is on creating a meaningful, actionable audience that will activate our work and our brand. How do we ignite content through an audience who will take action on our work?

How to present your work on your website. Ideas about writing a book or developing a speaking career. The science behind the momentum of your personal brand. How do you measure success? At the end of this class, Mark Schaefer provides an opportunity to schedule bonus 1:1 time with him to review personal plans.