If you've ever wanted:

...to persuade your company, investors, and stakeholders by giving them a bird's-eye view into what your customers experience

...to go beyond fielding customer complaints and requests to actually witness them use your product or service, like a social scientist

...to braid a handful of customer insights into a single, powerful narrative

The Science: Building a Framework for Customer & Market Insights 

It’s hard to know how to place insights we get from our customers: praise from the ones who love us, negative feedback from the ones who are frustrated. How do we act on them without knowing whether they represent the full needs of our market?

By boiling down the technical tools of social science to a simple, three-step approach, we can make feedback work for us. Beyond pull quotes form customer conversations, we’ll build a framework for aligning our teams around clear signals.

The Storytelling: Hearing Narratives, Tracking Them, and Telling the Story of Your Product or Service 

Now that we’re bringing together our customer/market insights, we use a simple journey map to synthesize a crystal clear customer story, and tell it to our orgs, stakeholder, and market. This is what customer-centricity is all about.

I'll teach you how to take the guesswork out of business decisions with a deliverable everyone can understand, because it’s based on the oldest scientific method known to human kind - storytelling.

Quick tips, frameworks, worksheets

With the tools from this Master Class, you'll be able to ask the right questions to:

* deep dive on any story you hear,

*tell an end-to-end story that rocks the audience, and

*know how innovations on your product t or service will affect users, customers, and the market