I've spent 15+ years designing enterprise products — at BCG, at IBM iX, and now through Fennec Design Studio, my own consultancy. The work I do sits at the intersection of research, systems design, and platform expertise. I hold a Nielsen Norman Group UX Master Certification and seven active Salesforce certifications, and I've led design on products used by enterprise teams across financial services, climate tech, and professional services.

I built this course because I kept seeing the same pattern: smart designers reaching for AI tools, getting mediocre output, and concluding AI isn't useful for real design work. The problem isn't the tools — it's the workflow. This program is grounded in how design research and execution actually work in practice, not in AI hype.

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