This course is designed for professionals ready to transform their expertise into powerful, memorable presentations that command attention in the corporate world. Arthur Zards brings his experience from the TED organization and TED talks to teach the same elite communication strategies that succeed on world-class stages - adapted specifically for executive and corporate success. Whether their goal is to land high-profile speaking engagements, distinguish themselves as industry authorities, or develop compelling narratives that move decision-makers to action, this course offers a deep dive into crafting and delivering talks that advance careers. Participants will master the art of presenting ideas in ways that elevate their professional visibility and establish their leadership presence, using proven techniques from the world's most influential speaking platforms.

This is not a quick presentation skills workshop, but a comprehensive program that transforms how leaders communicate their most important ideas. The techniques and frameworks taught are the same ones that have launched global movements and influenced industry leaders, now adapted for corporate impact and professional advancement.

Key Highlights

🧠 World-Class Strategic Communication Training: Your instructor has worked with the TED organization for over 15 years, speaking, producing and coaching in the TED model of communication. Participants learn the same sophisticated communication techniques that succeed on global stages, adapted specifically for executive and business environments.

🧠 Leveraging AI

AI cannot write for you. However the right AI tool will enable you to create more powerful content quicker. Various AI tools will be shared to enable you to find the ones that work best for your writing style and concept development. Your new AI tools will be your new communication muse.

🧠 Storytelling Driven Skills: You will walk away with simple, and easy to use storytelling skills that will make an immediate impact on how you communicate on day one. You will not have to learn complicated story models or journey maps but simple, effective tools designed for the busy executive.

🧠 Proven Idea Development Process: Ideas are rigorously developed using the same storytelling methodology that has helped hundreds of TED/TEDx speakers break through. This process ensures messages not only resonate in boardrooms but create lasting impact across organizations.

🧠 The Swarm Effect®: Participants master this proprietary communication model, developed through years of analyzing the most successful TED talks and corporate presentations. This framework elevates executive presence across all business communications - from keynotes to crucial stakeholder meetings.

🧠 Elite Small-Group Format: Limited to four participants, ensuring the same high-touch coaching approach Arthur uses with TED speakers is applied to advancing each participant's professional goals and leadership presence.

🧠 Executive Coaching Sessions: Two private 30-minute sessions utilize the same coaching techniques employed with global thought leaders, focused specifically on participants' professional development and strategic communication goals.