Storytelling for Innovators

8 Days


Cohort-based Course

A framework to communicate and land your why to bring new ideas to market. Course includes case studies & 12+ lessons to get buy-in.

Previously at Snapchat, Apple, GoPro

TBWA Group
Sony Electronics

Course overview

Get your ideas off the ground, and well loved.

I've helped brands sharpen their story, and connect new innovations with millions of people for the past 15 years. From Apple to GoPro, Snapchat and Sony - finding the why (why consumers should care), is at the heart of what I do. I've created, and deployed various marketing strategies to build connection, consideration, growth for new products, and this course will unpack some of that magic.

Whether it's bringing an iconic brand into new digital spaces, or launching brand new technologies like Augmented Reality, Artificial Intelligence or Mirrorless Cameras with zero go-to-market playbook, I love connecting people to brands in meaningful ways...and after this course, so will you.

It's tough to bring new ideas to life without the right insights, market clarity and internal buy-in. Without some sort of roadmap, it's easy to get paralyzed in the process. My course will offer a planning framework, and strategies that'll enable your team to create consumer demand at the speed of culture.

This course will help you navigate organizations big and small, offering an agile playbook and live sessions to address business-specific challenges/needs. We'll end the course with a personal 30-minute 1:1, and an opportunity for continued mentorship.

Who is this course for


Mid to senior level marketers with disruptive ideas, but struggling to get buy-in for your unconventional concepts.


Head of marketing at high growth companies expected to bring new products to market and show results quickly.


Experienced marketing leaders who need new tools to move quickly through a crowded matrix org.

A Process Built for Speed & Impact

Discovery: Unlock the why behind a new campaign, project, idea

I'll help you easily identify who to partner with internally, and key questions to ask to 1) clarify the business challenge 2) understand your product 3) identify the marketing job to be done 4) potentially unlock dollars.

Insights: Align internal stakeholders with your go-to-market vision

Learn how to paint a clear vision around your go-to-market thinking and opportunity ahead with succinct storytelling and insights.

Activation: Optimize your campaign execution and avoid common pitfalls

Review sample briefs to better understand how other brands (big and small) are thinking about marketing new technologies. And a quick checklist of whether the project is prime for an internal or external team to execute.

Learning: Demonstrate strategic leadership with your campaign insights

Take a look at example dashboards and key metrics to help you educate others on campaign success and learnings. Learn how to tell stories with the data.

This course includes

2 interactive live sessions

Lifetime access to course materials

13 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Mar 14—Mar 17

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Week 2

    Mar 18—Mar 21

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Post-Course


    • Project Review 1:1

    • Grounding

    • DIAL Refresh

    • DIAL Case Studies: Activation, Learning

    • Group Project Part II: Activation, Learning

    • Group Sharing & Feedback

    • Live Q&A

    • Intros

    • DIAL Overview: Framework for Clarity of Thought

    • DIAL Case Studies: Discovery, Insight

    • Group Project Part I: Discovery, Insight

    • Group Sharing & Feedback

    • Live Q&A

Meet your instructor

Katie Babineau

Katie Babineau

Katie builds community and creative go-to-market strategies for global brands like Sony, GoPro, Apple and Snapchat. With a passion for emerging tech she's helped bring new innovations to market with consumer demand in mind.

Innovations launched: AI, Augmented Reality (hardware & software), Subscription Services, Drone/Mirrorless/action cameras and 4K Television.

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Course schedule

3 hours per week
  • Thursdays

    12:00pm - 1:30pm EST

    Live discussion, group activities and AMA to end each session.

  • March 14, 21

    Each week we'll deep dive into a segment of the storytelling framework with live discussion, group projects and real-time feedback.

  • Weekly projects

    1.5 hours per week

    You'll get a chance to create your own: Discovery Roadmap, Business Brief and Learning Dashboard for review during a 1:1 feedback session.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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Storytelling for Innovators


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