I've helped brands sharpen their story, and connect new innovations with millions of people for the past 15 years. From Apple to GoPro, Snapchat and Sony - finding the why (why consumers should care), is at the heart of what I do. I've created, and deployed various marketing strategies to build connection, consideration, growth for new products, and this course will unpack some of that magic.

Whether it's bringing an iconic brand into new digital spaces, or launching brand new technologies like Augmented Reality, Artificial Intelligence or Mirrorless Cameras with zero go-to-market playbook, I love connecting people to brands in meaningful ways...and after this course, so will you.

It's tough to bring new ideas to life without the right insights, market clarity and internal buy-in. Without some sort of roadmap, it's easy to get paralyzed in the process. My course will offer a planning framework, and strategies that'll enable your team to create consumer demand at the speed of culture.

This course will help you navigate organizations big and small, offering an agile playbook and live sessions to address business-specific challenges/needs. We'll end the course with a personal 30-minute 1:1, and an opportunity for continued mentorship.