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CRM Audit for Subscription Apps

5 Weeks

·

Cohort-based Course

This course will help you identify & improve your CRM strategy to drive business impact.

Course overview

You will be in a position to deliver higher business value through CRM

By the end of the course, you'll be able to

1. Audit your current CRM strategy

2. Gain a clear idea of how to experiment, report & measure impact through CRM

3. Walk away with a handy list of CRM frameworks & tactics that can unlock value for you tomorrow.

Who is this course for?

01

Founders & App developers who are running a subscription app but are wondering what CRM could unlock for their business.

02

CRM professionals looking to improve app engagement & subscription through CRM.

03

Growth Marketing Marketers working for subscription apps & want to deepen their understanding of how CRM can help them drive growth.

What you’ll get out of this course

Audit your existing CRM strategy

You will understand the key factors that will help you grasp very quickly how CRM is performing for your org & if there are any quick opportunities for you or your team to act on.

CRM for Subscription apps

You'll walk away with a simple but powerful lifecycle framework that can help you define & segment your audiences for maximum impact. This is a framework I've used with all my clients.

A/B testing & experimentation

You'll learn not only the foundations of running a clean experiment but also the process of maintaining an experimentation backlog, A/B testing program for your team.

Client Case Studies

Examine real-life examples of successful CRM programs, drawing insights from their experiences, and applying those learnings to your own initiatives.

What people are saying

        Karan is fantastic! He is a skilled CRM professional, that knows Braze very well and has a solid cross-industry understanding. I was impressed with how quickly he delivered on the projects he was tasked with.
Jelena Zbijowski

Jelena Zbijowski

Head of CRM, Blinkist
        Karan worked with us at Blinkist for several months adding extra capacity to our team. In that time he got up-to-speed quickly and helped deliver a number of high-impact initiatives such as Increasing retention with 'Badges', Driving feature adoption, and Increasing 5-star app store reviews. Was a pleasure to work with him!
Matt Dyson

Matt Dyson

Director of CRM, Blinkist
        I had the pleasure to collaborate with Karan on the launch of a rewards program for Blacklane. From the start, he was fast aligning the goals and defining the approach for achieving them. He added significant value to our team by having a data-driven approach, an analytical and strategic mindset, and expert knowledge of Braze.
Ioana Ioardache

Ioana Ioardache

Global Head of Retention, Blacklane
        Karan helped us with the enablement of our CRM platform, created a strategy for us and also executed campaigns with great results. He was instrumental in our retention marketing success and was a pure joy to work with!
Stanislav Rozenbaum

Stanislav Rozenbaum

Director of Growth Marketing , Ada Health
        I highly recommend Karan as an exceptional CRM expert - his knowledge and assistance are invaluable. Karan has a deep understanding of CRM and was able to explain complex concepts in a clear and helpful manner. I greatly appreciated his expertise and would highly recommend him for any CRM-related projects!
Stella Hinderer

Stella Hinderer

Head of Customer Lifecycle, FORMEL Skin
        Karan helped us to get going with Braze and I cannot recommend him enough, loved working with such a professional, reliable, and super nice person!
Kirsten Hanka

Kirsten Hanka

Head of Cross Channel Communications, Kitchen Stories

Meet your instructor

Karan Tibdewal

Karan Tibdewal

CRM & Subscription Consultant

Hey there 👋 I've a CRM professional & have helped 20+ subscription apps with growth, retention & subscription optimisation projects. I've worked with apps & companies ranging from indie developers to apps like Blinkist, Deezer, Hellofresh, & Soundcloud.

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CRM Audit for Subscription Apps

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Course syllabus

Week 1

Sep 5—Sep 10
    Nothing scheduled for this week

Week 2

Sep 11—Sep 17
    Nothing scheduled for this week

Week 3

Sep 18—Sep 24
    Nothing scheduled for this week

Week 4

Sep 25—Oct 1
    Nothing scheduled for this week

Week 5

Oct 2—Oct 5
    Nothing scheduled for this week

Course schedule

2-5 hours per week

  • Tuesdays

    4:00pm - 5:30pm CET

    Every Tuesday, I will present the topics of each module. With a discussion time of 30 minutes.

  • Weekly projects (Optional)

    2 hours per week

    You can work on your company's CRM strategy along the way & provide project reports on how you're progressing.

Free resource

Push Pre-permissions - How do top subscription apps ask for opt-in?

Push opt-in from a user is a great predictor of activation, longer-term retention, feature adoption & monetisation. But how to be effective at asking for user permission OR should you even ask for it?


Here's how the top subscription apps are asking for it...


📊 According to the 2021 Push Notification Benchmark report from Airship, the average opt-in rate for push notifications on iOS it's 51%. Post Android 13, the opt-in rates are still higher for Android but slowly edging towards iOS numbers.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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CRM Audit for Subscription Apps

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