Class is in session
5 Weeks
·Cohort-based Course
This course will help you identify & improve your CRM strategy to drive business impact.
Class is in session
5 Weeks
·Cohort-based Course
This course will help you identify & improve your CRM strategy to drive business impact.
Hosted by
Karan Tibdewal
👋 I'm an experienced CRM consultant with 5+ years of experience, with 20+ apps
Course overview
By the end of the course, you'll be able to
1. Audit your current CRM strategy
2. Gain a clear idea of how to experiment, report & measure impact through CRM
3. Walk away with a handy list of CRM frameworks & tactics that can unlock value for you tomorrow.
01
Founders & App developers who are running a subscription app but are wondering what CRM could unlock for their business.
02
CRM professionals looking to improve app engagement & subscription through CRM.
03
Growth Marketing Marketers working for subscription apps & want to deepen their understanding of how CRM can help them drive growth.
You will understand the key factors that will help you grasp very quickly how CRM is performing for your org & if there are any quick opportunities for you or your team to act on.
You'll walk away with a simple but powerful lifecycle framework that can help you define & segment your audiences for maximum impact. This is a framework I've used with all my clients.
You'll learn not only the foundations of running a clean experiment but also the process of maintaining an experimentation backlog, A/B testing program for your team.
Examine real-life examples of successful CRM programs, drawing insights from their experiences, and applying those learnings to your own initiatives.
CRM Audit for Subscription Apps
Jelena Zbijowski
Matt Dyson
Ioana Ioardache
Stanislav Rozenbaum
Stella Hinderer
Kirsten Hanka
CRM & Subscription Consultant
Hey there 👋 I've a CRM professional & have helped 20+ subscription apps with growth, retention & subscription optimisation projects. I've worked with apps & companies ranging from indie developers to apps like Blinkist, Deezer, Hellofresh, & Soundcloud.
01
CRM Audit & Components
You will understand the key factors that will help you grasp very quickly how CRM is performing for your org & if there are any quick opportunities for you or your team to act on.
02
CRM for Subscription apps:
You'll walk away with a simple but powerful lifecycle framework that can help you define & segment your audiences for maximum impact. This is a framework I've used with all my clients.
03
A/B testing & Experimentation
You'll learn not only the foundations of running a clean experiment but also the process of maintaining an experimentation backlog, program for your team. I've very often seen teams struggle to keep up with their A/B testing backlog & I'll provide you with some handy templates that you can build on for your teams.
04
Client Case Studies
Examine real-life examples of successful CRM programs, drawing insights from their experiences, and applying those learnings to your own initiatives.
4:00pm - 5:30pm CET
Every Tuesday, I will present the topics of each module. With a discussion time of 30 minutes.
2 hours per week
You can work on your company's CRM strategy along the way & provide project reports on how you're progressing.
Push opt-in from a user is a great predictor of activation, longer-term retention, feature adoption & monetisation. But how to be effective at asking for user permission OR should you even ask for it?
Here's how the top subscription apps are asking for it...
📊 According to the 2021 Push Notification Benchmark report from Airship, the average opt-in rate for push notifications on iOS it's 51%. Post Android 13, the opt-in rates are still higher for Android but slowly edging towards iOS numbers.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
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